1. Fanta$y Football
By the Numbers…

2. $14 billion
Millions of workers playing fantasy football on the job will cost employers an estimated $14 billion in lost productivity this NFL season

3. $16 billion
According to the same report, the estimated cost to employers this year will be $16 billion if we include the workforce in Canada

4. 500,000
In 1988, there were an estimated 500,000 people playing fantasy sports of some kind in the US and Canada

5. 75 million
According to a study from American Express, 74.7 million Americans plan to participate in fantasy football in some form this season

6. 350%
How fast has the popularity of playing fantasy football grown? The number of people participating this year will be 350% higher than it was just ten years ago

7. 66%
66% of those workers are employed full-time according to the report from accounting firm Challenger, Gray & Christmas

8. $11 billion
According to a Rolling Stone report, fantasy football industry has blossomed into a booming $11 billion industry

9. 2/3
According to the Fantasy Sports Trade Association, 2 out of every 3 fantasy football players in the US and Canada are male

10. $762,388
FanDuel, arguably DraftKings’ biggest competitor, claims one player on its daily fantasy site won over $760,000 last year

11. $4.6 billion
According to the same American Express study, Americans are expected to spend $4.6 billion on fantasy football (figure includes food, beverage & fantasy football related products)

12. $500 million
Daily fantasy football gaming site DraftKings recently inked a $250 million advertising deal with ESPN and another $250 million with Fox properties over the next three years

13. 57%
According to the Fantasy Sports Trade Association, 57% of fantasy sports players have a College Degree

14. 73%
What is the most popular fantasy sport? Football, in a landslide, at 73%.

15. Fanta$y Football
Questions for
Class Discussion

16. Discussion Questions
1) Why do you think fantasy football has become so popular?
2) How do you think the growth of fantasy football has impacted the National Football League (NFL)?
3) How do you think some of the information presented in this slideshow could help a sports marketing professional from an advertising or branding perspective?
4) In your opinion, should fantasy football be considered gambling? Should it be legal?