1. Data Storytelling as a Call to Action
Claudia Butler, MBA, CPHQ, CSSMBB
Vice President
Chief Data and Performance Improvement Officer

2. The highest honor in the nursing profession is earning Magnet® designation from the American Nurses Credentialing Center through their Magnet Recognition Program®. The program represents a commitment to excellence in nursing, innovations in professional nursing practice, and excellence in clinical care, safety and patient satisfaction. 
In 2006, nurses at Lynchburg General and Virginia Baptist hospitals were the first in our region to receive this honor. In 2010 and again in 2014, Centra’s two Lynchburg hospitals earned Magnet re-designation. Also in 2014, the nurses with Centra Medical Group achieved their first Magnet designation. Less than seven percent of U.S. hospitals receive Magnet designation, and achieving the designation for a third-time places Lynchburg General and Virginia Baptist hospitals in the top three percent of U.S. hospitals.

3. “… We're revising current quality measures across all programs to ensure that measure sets are streamlined, outcomes-based, and meaningful to doctors and patients.“
CMS Administrator Seema Verma

5. Track  Analyze  Influence  Action

10. “No one ever made a decision because of a number.
They need a story.”
Daniel Kahneman

11. Facilitates Understanding
Captures Attention
Facilitates Understanding
Remembered Longer
Fills Emotional Need
Connects Past Experience
STORYTELLING

12. Our Stories

14. Data Story
Visualization
Narrative
Context

15. San Francisco 49ers vs Denver Broncos
Social Media Posts
San Francisco 49ers vs Denver Broncos
October 19, 2014

16. Social Media Posts San Francisco 49ers vs Denver Broncos
October 19, 2014

17. Engage Connect Explore
Engage with what data is “telling” us by combining visualization and narrative
Engage
Connect emotionally by adding context – a story
Connect
Encourage exploration of data and potential solutions
Explore

18. 5 Steps to Storytelling with data
Understand the data source
Identify the narrative
Guide the user experience
Keep it simple
Don’t reinvent the wheel

19. Influence “Meaningful” Measures
Track  Analyze 
Influence “Meaningful” Measures

20. “The End”

21. Bibliography
Castellucci, Maria. “CMS Trims List of Possible Medicare Quality Measures.” Modern Healthcare, 30 Nov. 2017,
“CMS Measures Inventory Tool.” CMS,
Colella, Heather, and Militza Basualdo. “Effective Communications: Lead Through Storytelling.” Gartner, 12 July 2010, gartner.com [Subscription database]. Accessed 19 Jan
“Distracted Driving.” CDC,
Duncan, Alan D. “Business Intelligence Teams Need to Change with the Times.” Gartner, 01 Aug , gartner.com [Subscription database]. Accessed 19 Jan. 2018
---. “Take an Emotional Approach to Business Analytics to Develop a Data-Driven Culture.” Gartner, 08 Dec. 2015, gartner.com [Subscription database]. Accessed 19 Jan
Gabrys, Ed, and Bruce Robertson. “Storytelling in Three Acts: A Guide to Persuasive Communications.” Gartner, 24 April 2017, gartner.com [Subscription database]. Accessed 19 Jan
Quigley, Dominic. “Five Steps to Storytelling with Data.” UXMagazine, 12 Aug. 2013,
Richardson, James Laurence. “Beyond BI Reporting: Engaging Decision Makers Through Data Storytelling.” Gartner, 07 Feb. 2017, gartner.com [Subscription database]. Accessed 19 Jan
---. “Use Three Elements of Data Storytelling for Maximum Impact.” Gartner, 15 March 2017, gartner.com [Subscription database]. Accessed 28 Dec