1. SWEDISH FOOD RETAILERS’ FEDERATION

2. MEMBERS OF SWEDISH FOOD RETAILERS’ FEDERATION5

3. Companies run by Swedish Food Retailers’ Federation4

4. The Grocery trade in Sweden
HUI Research
på uppdrag av Svensk Dagligvaruhandel
September 2016
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5. The food chain – from farm to fork
Farmers
Food industry
Food retailers
Consumers
Restaurants, cafes increasing share
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6. The food industry – important for Sweden (turnover)
The grocery trade accounts the biggest turnover in the food chain
Source: Net sales 2014, from Business Economics (SCB). The grocery trade refers to SNI Wholesale of food refers to SNI 46.3 (Wholesale of food, beverages and tobacco). Food manufacturers refer to SNI (Food, beverage and tobacco production).
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7. The food industry – important for Sweden (employees)
Young (16-24 år)
Alla branscher ,1%
Jordbruk ,4%
Livsmedelstillverkare ,4%
Hotell & restaurang ,5%
Dagligvaru- & partihandel med livsmedel 26,7%
Source: RAMS (refers to employment, night population, 2014). The grocery trade includes SNI and Wholesale trade in food refers to SNI 463 (Wholesale of food, beverages and tobacco). Food manufacturers refer to SNI (Food, beverage and tobacco production).
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8. Number of stores (devided by turnover)
Spread over the contry
Number of stores (devided by turnover)
55.1 million and upward
0-5,5 mill. SEK
The map shows the distribution of grocery stores across Sweden. A dot on the map corresponds to a store.
5,6-12,5 mill. SEK
22,6-55,0 million SEK
12,6-22,5 mill. SEK
Källa: Delfi, 2015
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9. Number of stores decreases
Källa: Nielsen, number of stores in grocery trade. OBS! Time series breach between 2010 and 2011 when 325 stores included in the Axfood Group were excluded from being defined as Retail Trade.
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10. Consumer prices increase less than disposable income
Disposable income increase by 50 percent since During the same period prices of meat, egg, veg and dairy have increased by percent.
Index 2005=100
Källa: Jordbruksverkets statistikdatabas, index 2005=100. SCB NR, sektorräkenskaper, löpande priser, HUI beräkning.
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11. Meat, Dairy, Fruit and veg largest categories
Källa: SCB, 2014.
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12. Trends and consumer behavior1.
Growing health interest among consumers - Interest in vegetarian food as well as other health products increases.
Organic Products continue to increase significantly.
Private Label products are taking more and more market shares in all segments.
The grocery trade increases sharply online and is expected to continue upwards.
Consumers spend more and more share of income at the café’s and restaurants 2. 3. 4. 5.
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13. Vegetarian food increasing
Index 2010=100
Source: Nielsen Scantrack, Market Review of DVH. As vegetarian food, here are frozen and fresh vegetarian foods, as well as dried peas / beans / lentils and preserved peas / beans.
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14. Organic food increasing
Källa: SCB, 2014.
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15. Organic largest share within fish and fruit
Fish, fruit, vegetables and coffee, tea and cocoa have the largest share of organic
All categories have increased their share of organic, fish (including MSC) and fruit has grown the most
Källa: SCB, 2014.
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16. Private Label share increasing
Share of EMV on total food sales in Sweden (2014)
Percentage of EMV International (2014)
Switzerland 45%
United Kingdom 41%
Germany 34%
France 28%
Denmark 25%
Sweden 23%
Finland 22%
Norway 21%
Italy 17%
Russia 6%
Source: Statistics Sweden, Nielsen, International shares are based on the sum of mean values from all categories, hence some difference to the figures presented in the chart.
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17. Private label share within various categories
Källa: SCB, 2014.
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18. Grocey on line increasing
Online grocery sales online
Regular on line vs ready made dinner solutions
Källa: HUI/Svensk Digital Handel 2016
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19. Changing consumption Share of house hold expenditure
Källa: Andel av hushållens konsumtion efter ändamål (exklusive utlandsnettot), löpande priser, 2015, från NR (SCB).
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20. KPI’s
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21. Margins in grocery trade low
% av omsättning
% av omsättning
Källa: SCB, Siffrorna avser medianer under 2014.
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22. High turnover foundation for profit
tkr
Källa: SCB, Siffrorna avser medianer under 2014.
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