1. Creating a Commercial 60 second Film

2. Propaganda Techniques
COMMERCIALS use propaganda techniques to persuade people to purchase their products/services.
Glittering Generalities - Words of praise for product; nice words like goodness
Name Calling - Trash talking another another product.
Testimonial - A famous person recommends a product.
Plain Folk - Appeals to regular people and their values such as health, family and patriotism
Bandwagon - An appeal to be part of a group.
Card Stacking - Manipulating information to make a product appear better than it is, often by unfair comparison or omitting facts.

3. Glittering Generalities
Only showing the positive about a product, not giving any facts.

4. Name Calling
Trash talking another product. Making your product look better by tearing apart your competitor product.

5. Testimonial
Famous person endorses a product.

6. Plain Folk
Using regular people to sell you a product. Appealing to the consumers understanding and need of the product.

7. Bandwagon
An appeal to be part of a group.

8. Card Stacking
Manipulating information to make a product appear better than it is, often by unfair comparison or omitting facts

9. Commercials
Super Bowl is where commercials show their best propaganda techniques.
With table partners - come up with 2 commercials that fit in each category of propaganda techniques.
How can commercials be like 1 minute films.
Let’s ask Darius.
Mentos commercials
Doritos Swing Commercial

10. Assignment
Create a short second film, but using a commercial propaganda technique to sell a product.
Find a product you would like to sell. (Mentos, Doritos, etc.)
Create a protagonist, hero.
Have your protagonist be put in a situation where they have to solve their problem quickly.
Write a treatment form with a clear beginning, middle and end.
Must be solved in less than 60 seconds.
Show your product.

11. Commerical - Day 1 PRE-PRODUCTION:
After creating an individual treatment form share your idea with your other group members.
Choose one idea you would like to do. Or you can create a new one as a group.
Create a GROUP treatment form.
Pitch idea to teacher.
Then create a GROUP STORYBOARD. Everyone must draw on the storyboard. (Initial storyboard you created.)

12. Let’s Get Started - Day 2 PRODUCTION Film entire Commercial
When filming remember to film from a variety of angles.
Keep camera steady.
Watch continuity.

13. Let’s Get Started - Day 3 POST PRODUCTION
Start editing your PSA (Don’t forget to start a new folder on desktop and eject SD card after importing clips.)
When finished from first edit, get 3 Peer Reviews of your Project.
Export project (H.264, Vimeo 720)
Upload to Google Classroom
Complete a Peer Evaluation of Group Members

14. Commercial Reflection