1. Strategic Revisioning of Media Centers And Channels
Manhattan Neighborhood network and NYXT.Nyc
Greg Sutton

2. The constant
Your organization’s mission statement is sacred. How you fulfill that mission over time must always be evolving. Our organizations can never be viewed as anything other than “a work in progress”
Technology
Viewing habits
Culture of the internal user
Culture of the external stakeholder

3. Strong board/executive leadership
The Board needs to be comprised of people dedicated to your mission and who are open to trying new ways to serve that mission
Executive leadership needs to have a vision for how to serve that mission
Must be able to find the talent to move that mission forward

4. Addressing Needs
How do we help viewers become more involved in their communities?
How do we attract a more digitally fluent population to the television viewing experience?
How do we provide access on television to organizations that aren’t making media that fits into our traditional 28/58 minute programming format?
How can we use a passive medium (television) to activate viewers to participate in the life of their communities?

5. MNN’s Solution

6. Nyxt.nyc
Produced in the heart of the most important city in the world, NYXT’s innovative program format showcases Manhattan’s many voices and provides pathways for community engagement and involvement NYXT.nyc is a new cable and digital channel that shines a spotlight on the Manhattan organizations that connect people and build communities

7. NYXT Goals
Engagement
Activation
Participation

8. NYXT
Created a new way for community to interact with and learn about NYC organizations
Acquired content featuring 60 (and counting) of the largest non-profit organizations doing vital work in NYC
Channel built on short form programming that emulates a YouTube-like viewing experience
Creating awareness about non-profit organizations that are making a tremendous impact in the community

9. NYXT ON TV

10. The NYXt online experience
Robust on-line platform enhances and furthers the mission of the channel, providing more opportunity for viewers to engage with organizations and their content

11. nyxt
What’s NYXT?