1. ICSC 2018 Digital Advertising Offerings
February 2018

2. The ICSC Audience: By the Numbers
ICSC is the preeminent voice of the retail real estate industry — we serve 70,000 global members across 100 countries.
Our digital audience is active, engaged and invested:
13.5 million annual pageviews/1.125 million monthly pageviews
934k annual unique visitors
average session time of 5.5 min
60% frequent, returning visitors
93% U.S.- based
social audience 80k+ strong*
*ICSC Twitter, Instagram and Facebook channels

3. Sponsored Content: Variation Overview

4. Sponsored Content Variations
News Feature
News Brief
Paid Social Media Post
Premiere option for sponsored content investment
News feature articles are highlighted on the homepage hero of ICSC Exchange
Article length: 2,500 words or less
Article features: embeddable video, images, quotes, article share buttons for social media
Cost: $25/CPM
News brief articles receive prominence on ICSC Exchange homepage, living under “Explore”
Article length: 500 words or less
Article features: embeddable video, images, quotes, article share buttons for social media
Cost: $15/CPM
Leverage ICSC’s Facebook & Twitter digital audience of members to build awareness
Post length:
Facebook: 100 characters or less
Twitter: 140 characters or less
Cost:
Facebook: $10/CPM
Twitter: $15/CPM

5. News Feature on ICSC Exchange
Article length: 2,500 words or less
Cost: $25/CPM
Article features: embeddable video, images, quotes, article share buttons for social media
Creative asset specs:
ICSC Exchange hero image: 1680 x 720 pixels, 72 dpi
Article page hero image: 1920 x 1080 pixels, 72 dpi
Lifespan: 2 weeks featured on ICSC Exchange header on ICSC Exchange homepage & 1 year life on ICSC.org
Marketing support: Four (4) organic social media posts during the first 30 days of live date
Three (3) tweets
One (1) Facebook post
Featured here

6. News Brief on ICSC Exchange
Article length: 500 words or less
Cost: $15/CPM
Article features: embeddable video, images, quotes, article share buttons for social media
Creative asset specs:
Article page hero image: 1920 x 1080 pixels, 72 dpi
Lifespan: 90 days featured on ICSC Exchange homepage; 1 year life on ICSC.org
Marketing support: Three (3) organic social media posts during the first 30 days of live date
Two (2) tweets
One (1) Facebook post
Featured here

7. Paid Social Media on ICSC Facebook/Twitter
Facebook Sponsored Post:
Twitter Sponsored Tweet:
Text: 100 characters or less
Creative asset specs:
1200 x 628 pixels, 72 dpi, png file
Text: 140 characters or less
Creative asset specs:
1024 x 512 pixels, 72 dpi, png file

8. Guidelines & Submission Process

9. Sponsored Content Formula January 1 – April 1*
ICSC Exchange News Feature Story:
110,000 UVM divided by 1,000 = 110 x $25/CPM = $2,750.00
ICSC Exchange News Brief Story:
110,000 UVM divided by 1,000 = 110 x $15/CPM = $1,650.00
Twitter Post:
44.6k followers divided by 1,000 = 44.6 x $15/CPM = $669.00
Facebook Post:
16k followers divided by 1,000 = 16 x $10/CPM = $160.00
*Prices may change after April 1

10. Sponsored Content Guidelines
ICSC members want to consume and share unique content that is well-written and produced.
The best sponsored content tells a story, offers background context, leverages human interest, adapts to breaking news, speaks to readers and, most importantly, provides value.
Logos and brand mentions should be used sparingly within content.
Examples of valuable content include:
leadership pieces
proprietary research
articles on trending topics in the retail real estate industry
how-to guides
real-world stories
profiles
lists
*All sponsored content submissions will be vetted by ICSC to ensure they align with branding communication policies.

11. Sponsored Content Submission Process
Client submits a content brief (1-2 paragraph overview of content messaging) to business development contact
Business development contact sends brief to
Content brief is reviewed by ICSC Comms team & returned within 48 hours to business development contact to deliver to client
Client submits content & graphics ten (10) business days prior to online live date for review by Comms team
Final article & graphics sent to client five (5) business days prior to online live date