1. Radio. It’s A Love Thing
Brand Campaign Launch

2. Brand Campaigns 2003-2014 2014 – RADIO. IT’S A LOVE THING
2013 – When You Advertise on Radio, They Hear It From a Friend
2012 – People Really Connect with Radio
2011 – People Engage with Radio Advertising
2010 – Radio Advertising – Australia’s Listening
2010 – Smart Marketers Use Radio
2009 – Radio Advertising, Economically Sound
2008 – Radio and Online – We Just Click!
2007 – A Time and Place for Everything
2006 – Advertising Effectiveness Study
2005 – Radio’s Advantage – TV and Radio Multiplier
2004 – Reaching Audiences Everywhere
2003 – Commercial Radio Brand Campaign Launched

3. Brand Campaign Research
Radio listeners most open to advertising
41%
Brand Purchase
43%
Brand Search
20,000 respondents

4. A Phased Approach

5. Marketing the Industry
ROI study
Case studies
Brand campaign
Industry
Marketing
Initiatives
Finding Consumer Trends reporting
RadioGAUGE pilot

6. Brand Campaign Elements
Radio. It’s A Love Thing
Brand Campaign Elements

8. Click here to play the sizzle reel
Phase 1 Sizzle Reel
Click here to play the sizzle reel

9. New Website

10. Brochure

11. Radio Campaign
‘Love’
‘Local’

12. Andrew Hansen

13. Click here to play the talent video