1. What do all these pictures have in common?

2. Persuasive Techniques
(Otherwise known as: PROPAGANDA)
PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior

4. Who uses propaganda? You and I!!! Military Media Advertisers
Politicians
You and I!!!

5. Propaganda Techniques
Bandwagon Technique
Testimonial
Loaded Word or Glittering Generality
Misuse of Statistics
Name Calling or Stereotyping
Plain Folks
Snob Appeal
Transfer

6. Bandwagon Technique
Everyone is doing it! You should too!!!

7. Testimonial
Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

8. Loaded Word/Glittering Generality
Use “loaded” words like…
new
improved
best

9. Misuse of Statistics
When the statistics are based on a falsehood.

10. Name Calling or Stereotyping

11. Snob Appeal aims to flatter
Insinuates that this product is better than others
“avant garde” ahead of the times
The ultimate driving machine
Lexus sports car

12. Plain Folks Makes the leaders look like
Plain Folks (mom and pop style)
a convincing method to show they are just common people
Opposite of snob appeal
                                       
                    

13. Transfer -Feelings (good or bad) are transferred to something else.
Transfer tries to make you view something in the same way as they view something else (often involves use of patriotic symbols)
In the Kerry vs. Bush campaign, an internet circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.