1. Resources Available from Headquarters
MGA staff
Cheryl Sinauskas Director Geographic Activities

2. IEEE Member & Geographic Activities
Cheryl Sinauskas, Director Geographic Activities

3. IEEE Organizational Governance
MEMBERS
Assembly
Board of Directors
Publications, Services and Products Board
Educational Activities Board
Member & Geo Activities
Technical Activities
Standards Association
Regions & Sections
Societies & Tech. Councils
& TCs & MSTC & NTCs
IEEE-USA
Chapters

4. Geographic Unit Activities
Member and Geographic Activities
Member Experience
Geographic Unit Activities
Volunteer Experience
Business Activities
Membership Operations

5. development through their life cycle
MGA Mission & Vision
Vision: Ensure Quality Member Opportunities Through Continuous Engagement
Mission: Inspire, Enable, Empower and Engage Members of IEEE
For the purpose of…
‐ Fulfilling the mission of IEEE
‐ Enhancing the member’s growth and
development through their life cycle
‐ Providing a professional home

6. Key MGA Functions Member Experience and Operations
Member and membership development, member research, member product portfolio mgmt, myIEEE, IEEE.tv,
Manages the annual membership cycle and processing of renewal invoices, membership cards, grade elevations membership programs for both join and renew
IEEE Support (Contact) Center
Students, Young Professionals, Women in Engineering, Life Members
Admission & Advancement (A&A) and Fellows process support GeoUnit Operations & Activities
GeoUnit Formations – Sections, Chapters, Student Branches Volunteer Training – IEEE CLE and VoLT
Volunteer Tools – vTools, eNotice, EWH, SAMIEEE Business owner for IEEE Collabratec™

7. IEEE Membership By Region
R1 to 6 – 170,436
R9 –
16,241
R8 – 68,895
TOTAL MEMBERSHIP – 379,645
Data: as of

8. Higher Grade Retention is 82%+
Have pride in our current position
Our current member experience is “Good”
Overall Satisfaction*
Very Satisfying Products & Services
IEEE Spectrum
Online Publications
Printed Publications
Conferences
IEEE Alias
90,000+ New Members a Year
65% of Members join because someone else recommended IEEE to them
Higher Grade Retention is 82%+
Very satisfied, 20%
Very satisfied, 21%
Somewhat satisfied, 41%
Somewhat satisfied, 42%
Neither satisfied nor dissatisfied, 20%
Somewhat dissatisfied, 13%
Very dissatisfied, 6%
Neither satisfied nor dissatisfied, 19%
Somewhat dissatisfied, 12%
Very dissatisfied, 6%
Higher Grade without Graduate Students
Students Including Graduate Students
* 2016 Member Segmentation data

9. But our opportunity is massive
Important products where we need to improve satisfaction
Professional Networking Discounts
Online Career Tools Continuing Education Promoting the Profession
We lose 85,000 members per year We lose 85% of new members in their
first 5 years
More than 40% of members find IEEE difficult to navigate and use
Student retention is only 28%
Satisfaction could be…
Very Satisfied (60%+)
Somewhat Satisfied (30%+)

10. A glimpse of our potential …
Actions
What members should feel from the experience
Join & Renew ‐
Easy, and makes me feel like IEEE cares about me
Navigation &
I can find what I need easily
Discovery
I can get help from a person when I need it
It saves me time
Using Products &
Offerings are relevant to my needs
Services
My expectations are exceeded when I use products
Benefits consistently exceed the costs
IEEE makes good on their reputation for quality
Attending Events
I can easily find and register for events
I feel welcome and part of the organization
I get valuable information
Getting support
I can get support when & how I need it
Staff/Volunteer(s) understand & exceed my needs
Volunteering
I can easily find valuable opportunities
I get proper training & recognition 11

11. MGA Goals for Membership
Ensure Quality Member Opportunities Through Continuous Engagement
Delivering an exceptional membership experience (50% or more of members rating as IEEE membership “top box” or "very satisfied")
Expanding IEEE's global membership presence.
Developing and supporting a positive professional development experience for volunteers who deliver the IEEE experience.
(2016 Member Segmentation Study & Industry research)

12. Implementing the Strategy
Focus on increasing satisfaction for the products and services in areas most important to members
Top 5 Areas with Largest Importance vs. Satisfaction Gaps:
Online Professional Networking - Career Resources
Discounts - Continuing Education
Access to Information & Publications
Leverage locally authentic strategies and experiences
Explore innovative and experimental models for member engagement
 Support of all IEEE is requested

13. 2018 Priority Projects IEEE Collabratec Engagement and Expansion
Conferences – Membership Development Opportunities
IEEE WIE – TechW (Tech powered by Women)
SC17 Recommendation – Corporate Membership
Young Professionals Business Plan
SC17 Recommendation – STEM pre-college training
Revitalizing Student Branches
SC17 Recommendation – Industry/Academia/Govt/ Collaborations/Partnership

14. Sections Cover Broad Scope Locally
Member & Geographic Activities Board
Geographic Unit Structure
Regions
Technical
Activities Board
Areas
Areas
Divisions
Section
Parent Committees - WIE, YPs, LMC,
Consultants Network
IEEE Societies & Technical Councils
Affinity Groups
Chapters
Sub- Sections
Student Branches
Councils
SB Chapters
SB Affinity Groups

15. TIPS for IEEE Leaders ▸Lead By Example
▸Encourage Ownership of Goals that are
Engagement Oriented
▸Use Projects to drive effective Engagement
▸Focus on key audiences: YP, WIE, Life Member, students, industry professionals.
▸Measure results 16

16. Section Leader – Handy Links
▸ Section Vitality Dashboard ‐ tml
▸ Section Vitality Checklist and Section Election Calendar Tool ection_vitality.html
▸ v‐Tools (Voting, e‐Notice, IEEE Webhosting ‐ wordpress etc.) ‐
▸ MGA Website ‐ mber_and_Geographic_Activities.html
▸ MD Website ‐
▸ Support Center ‐
▸ Center For Leadership Excellence, CLE (Officer training, job descriptions for most volunteer positions)

17. Thank You!