1. UNDERSTANDING CUSTOMER JOURNEY BETTER
WITH ADVANCED CROSS-CHANNEL FUNNEL ANALYTICS
Insights
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2. Data Scientist, Netcore Solutions Growth Hacker, Netcore Solutions
Speaker
Parisa Rai
Data Scientist, Netcore Solutions
@RaiParisa
Tech Savy, Machine Learning, enthusiast, insights coupled with technology, one brand at a time
Siddhesh Rane
Growth Hacker, Netcore Solutions
Marketing Technologist & Enthusiast who loves Sketching & Discussing Martech.
linkedin.com/in/ranesiddhesh/
Copyright 2018 Netcore Solutions.

3. Things To Remember Tweet Question Slides & Recording
Use below hashtags and handle to tweet during the webinar
@netcoresolution
#NetcoreWebinar
Please use the chat window to ask questions during the webinar
You will get an with slides and recording post webinar
Copyright 2018 Netcore Solutions.

4. Intro What’s an Ideal Funnel? Would we need a Cylinder Analysis?
Prospects
Would we need a
Cylinder Analysis?
Cylinder NO
Customers
Copyright 2018 Netcore Solutions.

5. BUT WHY IS A FUNNEL NEEDED?
Copyright 2018 Netcore Solutions.

6. Intro Funnel Analysis What it is used for? Phases
(Marketing)
Top of the Funnel (TOFU)
Middle of the Funnel (MOFU)
Bottom of the Funnel (BOFU)
Further Engagement & Referrals
Copyright 2018 Netcore Solutions.

7. Ideal Customer Journey
Browses through different categories
Browser Notification
“Product back in Stock”
User clicks on
BPN lands on Product Page
Ignores
Message
Goes on “Sale” Page
Entry Message = “10% OFF on Registration”
Adds to Cart
Goes Offline.
Selects batman
T-shirt
Receives
Welcome .
Checks Out
Batman T-shirt
“Out of stock”
Registers & Adds product to wish list
Further
Referral & Engagement
User Searches on Google for Batman T-Shirt
Historical Data is Patched and anonymous user is Identified.
Traditional Funnel Analytic tools can only track engagement and events on a Single Channel (Especially the Website itself).
Copyright 2018 Netcore Solutions.

8. Understanding the Customer Journey
Helps understand the Attribution Model too
Copyright 2018 Netcore Solutions.

9. 1 2 3 4 5 But Did you know? Offsite Channels like
Can give you an ROI of Rs. 44 for a Re.1 spent.
SMS Can help you get your customers to download your Mobile App.
BPN Can help Re- target 20% of your Anonymous Users
Push Notifications Can give you High Click rates
Voice Can help you convert the HOT leads Instantly.
Copyright 2018 Netcore Solutions.

10. CROSS-CHANNEL Which is why The need for Funnel Analytics
To use this title animation slide with a new image simply 1) move the top semi-transparent shape to the side, 2) delete placeholder image, 3) click on the picture icon to add a new picture, 4) Move semi-transparent shape back to original position, 5) Update text on slide.

11. Actual
Customer Journey
Copyright 2018 Netcore Solutions.

12. Advanced
Funnels
Visit to retail store
Website Browsing
Talks to call center executive for >2 mins
Google searches
Visit to retail store
BPN click
Website browsing
Cart Abandonment SMS leading to cart in app
Advanced Funnel Analytic tools can easily track multi channel activities (along with offline channels).
Copyright 2018 Netcore Solutions.

13. USE CASES Cross-channel Funnels Vertical wise Funnels
To use this title animation slide with a new image simply 1) move the top semi-transparent shape to the side, 2) delete placeholder image, 3) click on the picture icon to add a new picture, 4) Move semi-transparent shape back to original position, 5) Update text on slide.

14. Ecomm Tracking First Transaction Funnel
Abandonment cart click
New offers on Phone covers APN click
BPN click (offer on mobiles)
First touch point of the respective Marketing channel
Identify how users from different touch points contributed to the end goal (checkout).
Copyright 2018 Netcore Solutions.

15. Ecomm Funnel Marketing Attribution
Users can visit the brand from different touch points.
Advanced funnels can help measure the effectiveness of touch points involved in a user’s journey
1st touch point for user
Copyright 2018 Netcore Solutions.

16. Ecomm Funnels for Tier1, Tier2 and Tier3 Cities Tier-1 Tier-2 Tier-3
Check-out
Product Page
Checkout with discount
Finally purchases in store
related to Product price fall
Product Landing Page
Add to Wishlist
Gets an
Tier-1
Landing Page
After 2 days receives an SMS
Asks for discount, fills up form
Google Ads
Tier-2
TV Ads features sales
Goes to Retail Store
Calls for Inquiry
NewsPaper
Tier-3
Word of Mouth
Copyright 2018 Netcore Solutions.

17. Address and Income Details
BFSI
Best Funnels – Drop Out when asked about KYC
Exits
Lands on Website
Name and Basic Details
Address and Income Details
Pan Card & Aadhar Card
Step1
100000
Step2
10,000 (10%)
Step3
7000 (7%)
Step4
3000 (3%)
Leads
Copyright 2018 Netcore Solutions.

18. Company & Income Details
BFSI
Best Funnels – Drop Out when asked about KYC
Exits
Landing Page
Name, Address & Pan Card
Company & Income Details
Other Interests
Step1
100000
Step2
5000 (5%)
Step3
2500 (2.5%)
Step4
1800 (1.8%)
Marketing Qualified Leads
Copyright 2018 Netcore Solutions.

19. BFSI
Case Study
Step1
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20. BFSI
Case Study
Step2
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21. BFSI
Case Study
Step3
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22. BFSI Case Study Step4 = Final Conversion www.bfsi.com
Copyright 2018 Netcore Solutions.

23. BFSI
Case Study
Copyright 2018 Netcore Solutions.

24. BFSI Best Funnels – Goal Oriented (Securities) Final Goal Achieved
Landing Page
Subscribes for a Demat Account
Tries to Exit but gets an Exit with Missed Call Number
Gets a call from the Sales Executive
Receives Details over
Receives SMS to Add funds to the Account
Adds
Funds
Step1
Step2
Step3
Step4
Step5
Step6
Step7
Final Goal Achieved
Copyright 2018 Netcore Solutions.

25. Travel Funnel Cross-sell Opportunities
“How do I sell more Travel Insurance products?”
Identify users who are enquiring about an international holiday packages
Nudge them, at the right time, through the right channel
Leverage ML algorithms to identify target users with their propensity score
Observe the behaviour of these users across your marketing channels for the next 5 days
When the losing out users is identified by the algorithm, a BPN will bring the users (highest propensity score) back to your funnel
Copyright 2018 Netcore Solutions.

26. Churn Churn Identification Funnel
Identifying drop off points where churn is high is especially difficult when your business is Omni-present on various marketing channels
Identifying drop off points has been enabled by advanced cross-channel funnel analysis
Unexpected drop outs
Copyright 2018 Netcore Solutions.

27. Experience the Netcore Smartech Demo, email us on,“ Q /A
Experience the Netcore Smartech Demo, us on,
Copyright 2018 Netcore Solutions.

28. We will email the recording and“
THANK YOU FOR JOINING.
We will the recording and
Slide to you soon