1. Marketing Promotions

2. Promotions
Marketing Promotions are sent to the NTB, MDB, and SAE comp lists on a monthly basis
On average, we send out 20 E-blasts per month to the comp lists alone

3. Promotions are based on the upcoming editorial calendar:
Types of promotions
Promotions are based on the upcoming editorial calendar:
Supplements (Medical Manufacturing & Fabrication)
Special issues (NTB 40th Anniversary, Inaugural P&IT)
Guides (MDB Outsourcing Guide, OHE Annual Supplier Guide, Camera Directory & Guide)
Featured Issue (A&DT Unmanned Vehicle & Robotics Issue, MDB Regional Focus)
Special Advertising sections (Profile Issues)
“First Looks” two months ahead

4. Analytics
The higher total open rates imply that recipients are either going back to reread s, or forwarding them to a colleague
Click rates are >1%. These are strong leads as they’ve clicked either a link to view a marketing planner, a “contact your sales representative” button, or a link to the marketing website
Future initiatives include testing (subject line, time of day)

5. Promotions for 2016 (remaining)
Automotive Engineering Lightweighting Issue (August)
Aerospace & Defense Technology Thermal Management Supplement (August)
OEM Camera Guide (September)
Motion Control Product Guide
Medical Manufacturing & Fabrication Supplement (October)
Medical Design Briefs Annual Product Buyer’s Guide (December)
Calls for Sponsors for Webinars
SAE Additive Manufacturing Symposium (2017 date)

6. NTB First Look Redesign
Old vs. New
The goal of the redesign is to freshen and modernize the look:
Focusing more on interesting images rather than text
Text and images can be swapped out on a monthly basis
Adaptable template that we can use in other promotions

7. MDB First Look Redesign

8. SAE First Look Redesign

9. Social Media Initiatives
Feb 2016 we increased our LinkedIn group initiatives for NASA Tech Briefs
From Feb 2016 to June 2016, we increased the group membership from 161 to 1,205 members (7.5X increase)
Members can pose discussion questions, post job opportunities, and respond to posts
Marketing posts several times per week with a variety of posts, including:
Question of the week on the NTB site
Videos on Techbriefs.tv
Create the Future Design Contest
Webinar Registration pages
Content from NASA
SnapApp quizzes

10. Social Media
We recently started promoting MDB on LinkedIn and have grown the group from 60 members to 275 members (4.6X)
Future plans include organic growth through content posting, efforts, cross-promoting on other channels
Current stats:
NASA Tech Briefs
Twitter: 14.1K
NTB Facebook: 1,564
Medical Design Briefs
Twitter: 102
NTB Facebook: 107
SAE Automotive
Twitter: 2,600
Instagram: 1,181
SAE Off-Highway
Twitter: 464

11. Marketing Materials on the Intranet

12. Available Resources Marketing Materials:
Marketing Planners and Editorial Calendars
Reader Surveys
BPA Statements (and competitors)
Webinar Materials
Stats and Guidelines
Unduplicated Buyers (updated May 2016)
Promo sheets
“At a Glance” schedules
E-newsletter (including Custom)
Gem Datacard
Product Spotlight
White Paper Spotlight
Video Spotlight
Custom Media Guide
Tech Briefs TV
“Big Picture”