1. Can you remember??? Horizontal Integration
Backward Vertical Integration
Forward Vertical Integration
Diversification

2. Coca Cola buys Innocent Smoothies
Do you think this is a good or a bad idea? Why?

3. Stakeholder Conflict

4. Learning Objectives
£ To recall the different INTERNAL and EXTERNAL Stakeholders of a business (E-D)
££ To analyse the impact that a growing business will have on its different stakeholders (C-B)
£££ To evaluate how different stakeholders can protect their interests during an uncertain time of business growth (A-A*)

5. http://www. bbc. co. uk/learningzone/clips/who-are-stakeholders/10969

6. Whiteboard Time
List as many stakeholders as you can Are they internal or external?

7. Who are the stakeholders in a business?

8. Manager
Owner
Employees
Shareholders
Pressure Groups
Banks
Customers
Government
Suppliers
Community

9. Task Time Split into groups of 6
Each group will be given a stakeholders role and information.
You have 5 minutes to prepare your viewpoint before reporting back to the rest of the class

10. Success Criteria You have put forward your viewpoint in the role play
You have listened to others in the group and have an understanding of the different viewpoints

11. Bestco Activity

12. Task Two
Individually you need to produce a summary of the Bestco Meeting
What are each of the stakeholder's viewpoints?
What could Bestco do to make the different stakeholders happy?
Stakeholder
Viewpoint
Would could Bestco do to keep them happy?

13. Learning Objectives
£ To recall the different INTERNAL and EXTERNAL Stakeholders of a business (E-D)
££ To analyse the impact that a growing business will have on its different stakeholders (C-B)
£££ To evaluate how different stakeholders can protect their interests during an uncertain time of business growth (A-A*)

14. How can Stakeholders PROTECT themselves?
Lobby Government
Boycott the products
Strike
Complain
Vote or sell shares

16. A B C D Choice Shops Prices Control
Customers may lose out if a competitor is taken over, as they then have reduced . . .
Choice A
Shops B
Prices C
Control D

17. Choice A

18. A B C D Owners Managers Suppliers Employees
If the business joins with another business, this could mean which group has to share control?
Owners A
Managers B
Suppliers C
Employees D

19. Owners A

20. A B C D Owners Managers Suppliers Employees
Which group could benefit from expansion through gaining bigger orders?
Owners A
Managers B
Suppliers C
Employees D

21. Suppliers C

22. Business expansion may lead to …
Economies of scale A
Diseconomies of Scale B
More control for shareholders C
Lower prices D

23. Economies of Scale A

24. A takeover may mean that fewer of which group are needed?
Owners A
Managers B
Suppliers C
Employees D

25. Employees D

26. In a Nutshell
What have you learnt?

27. In a Nutshell Stakeholders have an interest in the business
Expansion can bring each stakeholder problems or benefits
Stakeholders will support or resist expansion according to how their power is affected
Sometimes this means that stakeholder groups will be in conflict