1. Chapter 6: Maslow hierarchy of needs
We are stuck at the 3rd level= frustration
Men want to catch up with friends
Women want their men at home
Aim=Self-actualization
Identification of the need: men who want to go out and women who want to keep them at home
solution : teletransporter  hypereality (projected and built)
Results: more happy men and less broken couples

2. Chapter 6: The Truth behind the Lie
Approach approach conflict:
BEING A GOOD BOYFRIEND or GOOD FRIEND
COGNITIVE DISSONANCE THEORY:
Andes solves this state of tension (cognitive dissonance reduction)

3. Chapter 2: Postmodernism
HYPEREALITY:
Hyperreality answers to self-actualization needs
Making real what is just a fantasy --> A way to escape
The whole situation stressed the reality

4. Chapter 2: Postmodernism
Humor is the main character of this commercial
Humor strives to build emotions.

5. Chapter 5: Stereotypes and gender role
Humor is brought by stereotypes
Drunk dude vs sticky girlfriend
Traditional way of seeing genders (very discriminatory)
Sex-typed product  Andes beer  masculinity
Male target

6. Chapter 5: The self Extended self  incorporation of an object (beer)
Level of extended self: group level
In the teletransporter you can be whatever person you want, WHEREVER!