1. Channel 4 Portfolio Profiles
Q2 2018

2. Channel 4 profiles a young
upmarket audience
16-34
35-44
45-54
55+
Men
Women
ABC1
C2DE
Source: BARB/Techedge, Q2 2018

3. E4 attracts a very young audience
16-34
35-44
45-54
55+
Men
Women
ABC1
C2DE
Source: BARB/Techedge, Q2 2018

4. More4 attracts and older and upmarket audience
16-34
35-44
45-54
55+
ABC1
C2DE
Men
Women
Source: BARB/Techedge, Q2 2018

5. Film4 attracts a male audience
16-34
ABC1
Men
35-44
45-54
C2DE
Women
55+
Source: BARB/Techedge, Q2 2018

6. 4Music profiles a very young female audience
16-34
35-44
45-54
55+
Men
Women
ABC1
C2DE
Source: BARB/Techedge, Q2 2018