1. THE KEYS TO GROWING LOCAL MEMBERSHIP

2. KEYS TO SNA MEMBERSHIP 10 Benefits to being an SNA member
Recruiting ideas
Retaining members
School District Memberships
Building Chapters
Star Club
Industry Partnerships
Networking Opportunities
Social Media
Mentoring

3. 10 BENEFITS TO BEING A MEMBER
Helping children develop healthy eating habits for the rest of their lives
Growing professionally with SNA
Earning professional credentials and/or professional certification
More money in your paycheck

4. 10 BENEFITS TO BEING A MEMBER
Sharing good ideas with others and networking
Making new friends
Keeping well informed about all national, state, and local info affecting SNA programs and USDA programs

5. 10 BENEFITS TO BEING A MEMBER
Strengthening new respect for oneself, other peers, and the field of school nutrition
Shaping school nutrition policy
Getting big member discounts for meeting registration, trade journals emporium purchases, etc.

6. 10 BENEFITS TO BEING AN SNA MEMBER
Having Fun!
You cannot beat the networking,
the camaraderie and the
opportunity to meet new peers

7. RECRUITING IDEAS How do you succeed at recruiting new members?
Try new ideas!
Make it fun!
Make it valuable!

8. RECRUITING IDEAS Mix fun with learning
Social events like bowling parties, card night, board game night
Like a large family network

9. RECRUITING IDEAS
Consider offering free training to members on topics that are mandated
Get invited to the Business Administrator meetings in your county or region. Talk up membership in SNA. Take applications for membership!
Assign a mentor to a new recruit so they re-up after a year
Value: NJSNA provides a sanitation certification training that is required by the NJ Dept of health. It is free to NJSNA members.
Consider offering free trainings to members on any topics that are mandated.
Others can pay for the training. The cost of the training should cover a new membership cost. This is a great way to get the numbers up.
Business administrator:
Be persistent. You may have to ask several times before you get on the agenda.
Have your presentation ready so you can let them know exactly how much time you will need.
It is fun to win something! Give away memberships at meetings. Allow members to bring guests and draw one free membership at each meeting. Based on the configuration of your state more meetings will mean more new members.
Complete the paperwork with them and assign them a mentor so they re-up after a year.

10. RECRUITING IDEAS
Honor members who have the highest recruiting numbers at the state conference
It’s always fun to win something!
Draw one free membership at each meeting
Recruit for Loot!

11. RETAINING MEMBERS SNA’s NEW RETENTION SURVEY
Better understanding of why they have not renewed their membership
Are there services SNA could offer that would make them reconsider?
Opportunity for additional feedback
Survey is combined with a membership renewal page on website

12. RETAINING MEMBERS REASONS FOR NOT JOINING Economy Job Loss
Membership requires commitment of time away from family
Membership is not valued as offering any benefit deemed as meaningful
Idea: offer memberships at half price for new members

13. SCHOOL DISTRICT OWNED MEMBERSHIP
What is SDM?
A new look to SNA membership
Individual and now… School District Owned (SDM)
Membership owned by a school district in the name of an individual
Transferable to another employee in same membership category when leaves district
Same benefits as individual membership
Pilot program

14. SCHOOL DISTRICT OWNED MEMBERSHIP
SNA’s membership will likely increase when school districts are financially stable and can afford to pay the membership dues
Advantage that membership at the employee and manager level is more stable
Membership is tracked at the national level

15. BUILDING CHAPTERS Chapter Issues
Chapter meetings appear not to be working as a viable meeting option in all areas of the country
Scheduled time and travel required are issues
Meeting length – Too long/too short
Generational issues about meeting topics
Not being paid to attend meetings
Childcare issues

16. BUILDING CHAPTERS
What works?
Divide chapters into larger/smaller regions to address travel and participation issues
Involve Districts to plan meetings on a rotational basis – it can get competitive!
Have meetings organized by work groups (managers, employees, district directors…)
Virtual chapters (CA, WA)
Linking meetings to earning CEUs

17. STAR CLUB INITIATIVE
Encourage members to introduce SNA to coworkers and friends
Encourages members by recognition of accomplishments at the Star Club Breakfast at ANC
Encourages members by recognition of top recruiters during ANC

18. STAR CLUB
Way of recognizing and thanking SNA members who recruit new members and retain members
SNA provides all materials to award winners
Plaques, certificates, pins
Invitation-only Star Club Breakfast at ANC
Brochures available via SNA

19. STAR CLUB LEVELS One STAR Two STAR Life STAR Three STAR Four STAR
3 credits – Certificate
15 credits – One STAR Pin and certificate
Two STAR
25 credits – Two STAR Pin and certificate
Life STAR
50 credits – Life STAR Pin and framed certificate
Three STAR
100 credits – Three STAR pin and certificate
Four STAR
150 credits – Four STAR pin and certificate
Five STAR
200 credits – Five STAR pin and certificate

20. STAR CLUB LEVELS Super STAR – Highest Level Recruiter 250 Credits
Super STAR pin

21. Why be an Industry Member?
To become better educated regarding the needs of school foodservice
To gain insight into current trends in school foodservice
To learn what is successful in the school nutrition market from the people who make it happen

22. Why be an Industry Member?
To network with both school foodservice associates as well as other industry members
To be a part of a dynamic and influential organization
Gain the opportunity to be an industry leader in school foodservice

23. Patron Membership Benefits
Exclusive annual patron meeting with representatives from SNA executive team & SNA senior staff
Special recognition at ANC general session
Free association research on school nutrition
Free attendee lists for CNIC, LAC and ANC list rental

24. Patron Membership Benefits
Up to five subscriptions to School Nutrition Magazine
List of SNA state directors, presidents, newsletter editors, state conferences, and all SNA meetings & conferences
Access to member only section of SNA’s web site
One free registration to CNIC and LAC

25. Patron Membership Benefits
Recognition listing in the ANC program guide and on ANC signage
An invitation to attend the National Leadership Conference for state leaders & committee members
Early booth selection for ANC
Preferential placement in CN Marketplace predefined searches

26. Patron Industry Membership
There’s MORE!! For a FULL listing of benefits, please contact SNA
There are over 70 Patron Industry Members
Join Them!

27. NETWORKING OPPORTUNITIES
ANC – Annual National Conference
Single Unit Meeting
Manager’s Meeting
District Director/Supervisor’s Meeting
& Major City’s Meeting
LAC – Legislative Action Conference
CNIC – Child Nutrition Industry Conference
NLC – National Leadership Conference
Future Leaders Conference
New Online Community!

28. NETWORKING OPPORTUNITIES
SNA Webinars and Company Webinars
SNA Committee Days
Member Services, Nutrition, Public Policy and Legislation, Education, Nominating
Industry Boot Camp

29. SOCIAL MEDIA & SNA
SNA has a significant presence on social media sites.
SNA has over 2,000 followers on Twitter and almost 1,000 fans on Facebook
SNA is also on Flickr and YouTube.
ALEXIS TAKES OVER

30. SNA ON FACEBOOK Here’s a look at SNA’s facebook page
One thing to consider when you venture into the world of Social Media is that your fans and followers may end up being a different audience than you anticipated, or your audience may differ from one site to another.
For example, SNA’s facebook page is primarily utilized by our members and is a great way for members to keep in touch and share good news in a casual format.
Facebook and Twitter
New avenue to contact younger generations about SNA and the SNA Foundation
Become a fan of SNA on Facebook
Become a fan of the SNA Foundation
Receive updated information from
SNA immediately
Allows input from friends about news
immediately
Allows input about new policies immediately from you

31. SNA ON TWITTER
ALEXIS
SNA’s Twitter page is followed more heavily by members of the media and by the school meal reform community.
As a result, our tweets are significantly different from our facebook posts, and tend to focus more on pushing out our PR materials and messages.
Twitter has been a great way for SNA to share positive news about school meals with those who are usually only hearing negative news.
We forward news stories featuring successful programs, links to SNA press releases, statistics from SNA research.

32. SCHOOL NUTRITON COMMUNITY
New!
An online professional network and community around school nutrition
Primarily members-only
Beta Site launch in April
Like the Facebook of School Nutrition. Just like Facebook, people will have profile pages – but it will be professional – can add colleagues rather than “friends”

33. WHY A SCHOOL NUTRITION COMMUNITY?
Need active online members
Post content and questions around topics of their interest
Make comments and answer questions
Support each other
Tell others about the community

34. MENTORING Commitment of Time Commitment of Resources
Desire to help Others
Desire to work for the benefit of
SNA, State Units, and/or local chapters
Selflessness

35. MENTORING Value of working with others to benefit children
Value of working with others to grow the next generation of SNA Leadership
Be the Leader that other members
were for you as you grew with SNA!

36. SUMMARY KEY
Stress the importance of membership in SNA and value offered
Share information about benefits of School District Owned Membership, Star Club, Networking, Meeting Opportunities, Social Media Opportunities

37. SUMMARY KEY Gain knowledge about issues regarding SNA membership
Make efforts to share benefits of SNA and positive points
Share the importance of SNA’s mission with potential members

38. SUMMARY KEY Be willing to be a Mentor
Share your own beliefs in SNA’s Mission
Step up to the Plate to be involved
in local, state, and national leadership positions
Grow personally with SNA Opportunities!