1. Follow Up System- Part 2 “Creating Your Promotional Calendar!” Part 2
The
Embroidery Coach Inner circle
Follow Up System- Part 2
“Creating Your Promotional Calendar!”
Part 2
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2. ©Joyce Jagger, The Embroidery Coach
Part 1
How to Create Your Asset Sheets
Fill out your Promotional Planning Worksheet
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3. ©Joyce Jagger, The Embroidery Coach
Today’s Focus
Planning for the first 30 Days
Planning for 90 Days
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4. ©Joyce Jagger, The Embroidery Coach
4 Types Of Campaigns
Activation
Monetization
Segmentation
Wildcard
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5. ©Joyce Jagger, The Embroidery Coach
Activation Campaign
The first type of campaign is the activation campaign. This is usually a low dollar campaign and it goes out to all prospects that have never purchased or to people that have not purchased in a long time.
Flash Sale is a great example!
Flash Sales get people’s attention & get’s them in the door of your business!
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6. ©Joyce Jagger, The Embroidery Coach
Activation Campaign
Mark off your first week for your Activation Campaign
Activation Campaign
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7. Monetization Campaign ©Joyce Jagger, The Embroidery Coach
The goal of this campaign is to make as much money as humanly possible.
Run a monetization campaign a week or so after the activation campaign.
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8. Monetization Campaign ©Joyce Jagger, The Embroidery Coach
You have a really good chance that they will purchase again during the monetization campaign if they had a positive experience with you.
Monetization Campaign
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9. Segmentation Campaign ©Joyce Jagger, The Embroidery Coach
You are focusing on interest based segmentation.
In week 3 you would send out a broadcast to a certain group of people & those that responded to a certain interest; you would continue ing to them based on that particular interest.
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10. Segmentation Campaign ©Joyce Jagger, The Embroidery Coach
Clubs/Organizations
Sports Teams
Segmentation Campaign
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11. ©Joyce Jagger, The Embroidery Coach
Wildcard Campaign
This can be for a promotion that you have never tried or it can be a promotion that you have run in the past that was very successful.
It all depends on what your revenue for the months looks like at this point.
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12. ©Joyce Jagger, The Embroidery Coach
Wildcard Campaign
By the beginning of the 4th week, you will know how your month is going to turn out so this will determine which type of promotion you will run that week!
This is important for trying to reach your goal for the month!
Wildcard Campaign
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13. How Often To Send Out Promotions? ©Joyce Jagger, The Embroidery Coach
At least one promotion per week.
If you do not, you are not getting the most out of your list.
If you are not engaging them enough and you are not training them that you are going to send them offers as well as good ungated content.
Lower deliverability
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14. How Often To Send Out Promotions? ©Joyce Jagger, The Embroidery Coach
Higher unsubscribes
Higher spam complaints.
Must constantly be engaging with your list
Promotion about a new product or service
Keep your business & business name in front of your prospects & customers
If not they will forget about you!
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15. Planning Your Monthly Promotions! ©Joyce Jagger, The Embroidery Coach
Promotions Per Month Sheet
Write down how many promos
Promo Number & Name
Goal of Promo
Who you are sending it to
Number of s
Start Date
Projected Revenue
Back Up Promo
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16. ©Joyce Jagger, The Embroidery Coach
90 Day Planning
Print out 3 calendars
Mix them up
Will not run Activation Campaign the first week of every month
Do not send out same campaign for same product month after month
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17. ©Joyce Jagger, The Embroidery Coach
Where Do You Start?
Plan out all promotions for the year
Work on them one month at a time to start
You will be running more than one campaign at a time, but much of it will be done through your follow up s that will go out automatically from your follow up system, once you have that in place & the s are created.
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18. ©Joyce Jagger, The Embroidery Coach
One Step At A Time
Create Your Follow up System
Add your s that will go out automatically when a new person opts in to your list.
s getting them acquainted with you
Send them out Broadcast s to promotions & you will have follow up s that will go out automatically.
You can follow up with other s, some content, some promotions
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19. ©Joyce Jagger, The Embroidery Coach
One Step At A Time
You are not always going to get a lot of buyers in every campaign.
Goal is to keep the prospects & customers moving down the path of the Customer Journey.
It must the right time
If you are not constantly engaging them, they will forget about you
PLEASE remember that!
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20. ©Joyce Jagger, The Embroidery Coach
One Step At A Time
Start out with a low priced offer or a Coupon
Must be substantial discount such as 25% off!
Remember the lean months-Have a product group to promote during each of these lean months
s start going out 30 days prior to start of promotion
s can be part of Good Will or Ungated Content
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21. Power Of Email Marketing! ©Joyce Jagger, The Embroidery Coach
Most of my business has been built through marketing
I have acquired many new customers through Facebook, Boosting my posts
Marketing is huge & the best way & easiest way to build your business!
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22. ©Joyce Jagger, The Embroidery Coach
Recap
Planning our your first 30 Days
The 4 type of Campaigns
Added Promotions Per Month Planning Sheet
Planning for 90 Days
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23. The Embroidery Coach Inner Circle ©Joyce Jagger, The Embroidery Coach
Thank You for attending this training today!
I look forward to working with each and every one of you inside of
The Embroidery Coach Inner Circle
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