1. Towards Deeper RNS User Engagement: How to get users to sign in for personalized content
VIVO 2016
UCSF Clinical and Translational Science Institute (CTSI)
11/16/2018
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2. Recap of last year’s presentation
Vanity s and Origin of Dashboard Feature
In the past 3 years we’ve had real success sending users s with year-end summaries/stats
Feedback was that:
People really liked knowing how ‘popular’ their page is
People wanted more, and more specific info about viewers
NSF results ed to researchers
Two ‘test’ s one more general, second named companies
(look at slide from 2014 UCCSC)
UCSF Clinical & Translational Science Institute
11/16/2018
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3. That got us thinking….
Could we build a better mouse trap? Would people sign in to see their stats?
Presentation Title and/or Sub Brand Name Here
11/16/2018
11/16/2018
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4. The Personalized Dashboard
What makes it tick?
Google Analytics&APIs
Limitations
ORNG framework
Fancy GUI Design
Need more techie description of feature?
UCSF Clinical & Translational Science Institute
11/16/2018
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5. Launch and Promotion Soft launch in Aug 2015
is our primary way of reaching the masses
New Features – Nov 2015
Sent to all profile page owners
Personal Statistics – May 2016
Sent to all profile holders with ‘good’ traffic
4590 – new features to researchers
people, for 2+ entities and 10+ visits
UCSF Clinical & Translational Science Institute
11/16/2018
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6. New Features Email UCSF Clinical & Translational Science Institute
11/16/2018

7. Email Results Tracking the communications efforts
statistics were great
Comments were also great
Our takeaways
2 unsubscribe requests from New Features
ZERO unsubscribes in May
UCSF Clinical & Translational Science Institute
11/16/2018
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8. New Sign in Text UCSF Clinical & Translational Science Institute
11/16/2018

9. What happened to site traffic and sign ins?
Photo credit
UCSF Clinical & Translational Science Institute
11/16/2018
11/16/2018
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10. Site Results Did the dashboard feature influence traffic behavior?
We looked at users who accessed Profiles from the UCSF network in the last 3 months.
Cohort 1: people who did not visit dashboard
Cohort 2: people who did
245,554 visits in the three months
245,554 sessions in the past 3 months
UCSF Clinical & Translational Science Institute
11/16/2018
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11. Visits/Month UCSF dashboard ‘users’ visit 3.7x more often
This is just the past three months, so we’re past the bump we got from the May promotional .
Users who access Profiles from on-campus, but not the dashboard, accessed the site an average of 0.8 times a month.
And people who accessed the dashboard at least once from on campus, accessed the site 2.97 times a month
UCSF dashboard ‘users’ visit 3.7x more often
UCSF Clinical & Translational Science Institute

12. Pages/Visit
UCSF Clinical & Translational Science Institute
11/16/2018

13. Minutes/Visit UCSF Clinical & Translational Science Institute
11/16/2018

14. correlation ≠ causation
Of course correlation isn’t causation
UCSF Clinical & Translational Science Institute

15. Sign Ins Big spikes when we send successful emails.
We are seeing a gradual increase over time too.
UCSF Clinical & Translational Science Institute
11/16/2018
11/16/2018
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16. Tracking Sign Ins Average sign ins per week
50% increase!
Show sign in text on profiles pages
UCSF Clinical & Translational Science Institute
11/16/2018
11/16/2018
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17. Sign Ins 11 people signed in > 100 times in 20 months. Name
Anna Orr, PhD
394
Sarah Woolf-King, PhD, MPH
386
Tomasz Nowakowski, PhD
356
Brian Turner
227
Daniel Le Grange, PhD
193
Courtney McFall
183
Amin Khalifeh Soltani, MD
181
Christian Hoppmann, PhD
174
Anthony Shum, MD
154
Michael Marvin
152
Monica McLemore, PhD, MPH, RN
137
Zeanid Noor
127
Eric Meeks
110
Cathra Halabi, MD
103
Il Jin Kim
102
11 people signed in > 100 times in 20 months.
UCSF Clinical & Translational Science Institute
11/16/2018
11/16/2018
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18. Who are these gung-ho users
Who are these gung-ho users? Are they accessing the dashboard more because they’re already frequent users? Or are they frequent users because they’re accessing the site to check their stats?
We don’t know — and that’s what we’re hoping/planning to learn next by surveying the top users in recent months.
[Public domain / CC0 photo from woman-sport-4078/]

19. Take Home Points
Promotion + Compelling Content = Deeper User Engagement
More sign ins – 50% increase over a year!
More and longer visits from UCSF people
More pages per visit
UCSF Clinical & Translational Science Institute
11/16/2018

20. Discussion of Future Options
What do you think would draw users to sign in/engage?
Peer-to-peer messaging?
Funding opportunities related to publications/co-authors?
Other personal statistics?
Regardless, if you launch any new features, promote them! You’ll definitely get a spike in traffic and probably an increase in visit frequency.
UCSF Clinical & Translational Science Institute

21. Thank you! Brian Turner brian.turner@ucsf.edu
profiles.ucsf.edu/brian.turner
UCSF Clinical & Translational Science Institute