1. Ψ
Social
Influence Ψ

2. Ψ Ψ Conformity Yielding to group pressure
A type of social influence that involves a change in behaviour or belief as a result of real or imagined group pressure. Ψ

3. Ψ
Minority Influence
A type of social influence when a persuasive minority exerts pressure to change the attitudes, beliefs or behaviours of the majority. Ψ

4. Ψ
Obedience
A type of social influence that involves a change in behaviour which results from a direct order or command from a perceived authority figure. Ψ

5. Normative social influence Informational social influenceΨ
Why do people conform
Normative social influence
Informational social influence Ψ

6. Normative social influenceΨ
Normative social influence
Because you want to be liked or respected by other members of the group
This involves people changing their public but NOT private opinion (public acceptance) Ψ

7. Ψ Ψ Informational social influence
Because you believe in and trust the knowledge or judgement of others
This involves people changing their private and public opinion (private and public acceptance) Ψ

8. Ψ Ψ Why do people conform? People might conform because of
Informational
Influence
Normative
Because you believe in the knowledge or judgement of others
Because you want to be liked or respected by other members of the group
This involves people
to change their private and public opinion (private and public acceptance)
to change their public but NOT private opinion (public acceptance)
A change in behaviour and/or beliefs to match others as a result of real or imagined (but unspoken) group pressure. Ψ

9. http://www.youtube.com/watch?N R=1&v=OC_JfCWYnTQ&feature=fv wp

10. Example of stimulus material used in Asch’s experiments on conformityΨ
Asch (1951)
Example of stimulus material used in Asch’s experiments on conformity
Standard Line
Comparison Lines A 1 2 3 Ψ

11. Ψ
Asch expt
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