1. Unity Identity Project ATT Connect Call May 12, 2011

2. Agenda Welcome and Prayer Update from Unity Worldwide Ministries
Updates on Web Service Bureau
Updates Print Service Bureau
Direct Mail Marketing – Dave Wyssmann
Convention June 13-17, Overland Park, KS
Next Steps
Kristen

3. Let’s Begin with Prayer
“Being exists under two phases: invisible and visible, abstract and concrete. The visible comes forth from the invisible…. From center to circumference is the plan of procedure throughout the universe.”
Charles Fillmore, The Revealing Word
“The Holy Spirit is the activity of God-Mind in the consciousness of man.”
Myrtle Fillmore, How to Let God Help You

4. Update from Unity Worldwide Ministries
Program and Services
Budget Preparation
Board working with this information
Doing a needs assessment with leaders in the field
Outcome of survey will impact services
Kristen
Budget & Finance team
Not because we’ve miss used funds
Reduced spending 2009

5. Updates Web Vendor
Have selected a vendor pursuant to contract negotiations and enough interest by ministries to begin the program
Sent out a survey on May 11 for sharing information and receiving your feedback concerning your participation in our Web service bureau.
Discuss within your ministry if you would be open to embracing the branding Web vendor and respond to the survey by May 23.
Kristen

6. Print Vendor Update Unity.MiPrintShop.com
New CD Jackets now available
Debbie
New Blue format for PowerPoint ready for free download.

7. Print Vendor Update Unity.MiPrintShop.com
New “Reorder” section now available
Debbie
Brochures and letterhead reorder capability now, Michele will add others to the list soon.

8. Print Vendor Update Unity.MiPrintShop.com
Coming Soon – Postcards for direct mail
Debbie
Back of postcard

9. Marketing Possibilities
Many methods exist today to market
One option is direct mail marketing
- Guest presenter, Dave Wyssmann, president and owner of our partner print vendor
Kristen

10. GROWING THE BRAND HOW TO…….
THE PURPOSE
GROWING THE BRAND
The “HOW TO” guide in getting your new identity into your community with direct mail.
HOW TO…….
Develop the budget
Develop the product
Develop the delivery

11. HOW TO….Develop the budget
The most important item to remember is consistency.
Whatever you do…..do it on a regular basis!
Levels of entry
Questions to answer
Weekly
Semi Monthly
Monthly
Quarterly
Annual
Special Event
Other
Purpose
Content
Picture quality
Planning in advance
How far out in should I plan?

12. HOW TO….Develop the product
The most important item to remember is consistency.
Whatever you do…..do it on a regular basis!
Product Options
Paper Options
Ink Options
4” x 6” Postcard
5.5” x 8.5” Postcard
6” x 11” Postcard
8.5” x 11” Tri Folded
11” x 17” Folded
81# Matte Finish
100# Gloss Cover
16 Pt UV Coated
24# Glossy
24# Offset
Black Ink Only
4 color one side
4 color two sides
Other Options
Perfs
Scores
Folds

13. Each and every ministry has different needs!
HOW TO….Employ this turn-key mail program
Information and considerations
Mail List
Postage Cost
Other Cost
3 Mile Radius
5 Mile Radius
Zip Saturation
Member List
Other
Non profit permit
Stamps
Standard rate bulk
First class bulk
First class pre-sort
List Cass certified
NCOA
Mail Prep
Delivery to Post O.
Each and every ministry has different needs!

14. HOW TO….Get your program started
Make your internal decisions about the various options.
your projected plan to
Level of entry Mail Option
Product Option Postage Option
Paper Option Budget
Ink Option Contact info
MPS will start building your customized mail marketing program. First Come – First Serve. A conference call that will answer questions to finalize your marketing model will be scheduled.
Nothing is set in stone until you fully understand all options and expenses involved with the project.

15. 1 mile radius mail potential example
Using Unity Spiritual Center of Oklahoma City
Carrier Routes within 1 miles of 5603 NW 41st St Warr Acres OK 
Carrier Route (1) - Business Deliveries (2) - Residential Deliveries (3)
ZIP
Carrier (1)
Business (2)
Residential (3)
Distance
Wealth
Age
Map
73008
C003 5
647
0.8
Down Scale
Younger
C010
161
447
1.0
Mature
C018 13
665
73112
C016 88
934
0.9
Lower Middle
73122 21
584
0.3
C004 15
273
0.6
Midscale
Older
C007
134
531
C008 20
329
0.7
414
Upscale
C011 6
485
C012
114
715
0.4
C013
799
Poor
Totals
6,823
The radius that you want to reach will vary. This list is compiled by a national company that has a high degree of accuracy and will be supplied to allow us the best discounted rates the post office offers.

16. Important items to consider when planning your ministry outreach.
You must measure your results in order to know if your marketing is working.
Your branding is a powerful tool. Are you using branding correctly? MPS will assure your proper use of branding.
Plan ahead as far as possible. Big events should be planned well ahead.
Make sure every piece you send out represents your new image well.
Hitting your market area repetitively to get results.
MPS has a full service marketing department available to assist your planning and development for the coming year.

17. Unity People’s Convention
This years convention is June at the Sheraton Hotel in Overland Park, KS
Points of interest:
Unity Worldwide Ministries booth
Branding print vendor booth - MiPrintShop
Evolving Ministry lunch
Be sure to register and attend
Business meeting and discussion - integration
Prosperity workshop – Wed p.m.
Networking
To register go to
Kristen
Kristen: Convention this is an opportunity for us to come together to network. Talk with those in other programs like Thriving in Unity, Enlightened Leaders, and others in our Branding. Begin to build connection with one another. Begin to bond together as the whole Unity movement.

18. Next Steps Next Call is July 14, at 3 CT
We will not have a call in June due to 2011 Unity People’s Convention
Attend our luncheon at Convention “Evolving your Unity Ministry” Tuesday from Noon to 1
to Debbie the number coming from your ministry by May 18 so we can put ribbons in ministers packets
Debbie

19. Close in Prayer
Kristen