2. VIVA
JULY 2018

3. VIVA ONLINE During the month of July:
Viva’s unique audience was 74,000
The average number of unique browsers that visited viva.co.nz was 7,500 per day*
The total number of page views was 410,800*
The average amount of time spent per page was 1 minute, 14 seconds*
The average amount of time spent on the site per session was 2 minutes, 2 seconds*
SOURCE: Nielsen Online Ratings July 2018, *Nielsen Market Intelligence Domestic Traffic Jan 2017 – Jul 2018

4. VIVA PRINT The audience for Viva are mostly 50+
They have high household incomes, which are 35% higher than the overall NZ population
Viva readers are 52% more likely to live in households in the top quintile (top 20%)* for spend on clothing
They are 67% more likely to fall in the top quintile spend on footwear
The audience is predominantly female (64%)
The majority live in Auckland (77%)
The site’s audience are relatively spread throughout NZ
Most are home owners (78%) and/or main household shoppers (58%)
37% have children in the household
Top quintile spend on clothing: more than $842 (annual)
Top quintile spend on footwear: more than $169 (annual)
Note: the average HHI of Viva readers is $133,400, and the average HHI of the overall NZ population is $98,900
SOURCE: Nielsen CMI Fused Q Q1 18 May 18 TV/Online - NZME Viva Print Audience *compared to the average NZ household

5. Viva’s top Facebook post in July:
VIVA’S SOCIAL AUDIENCE
Viva’s top Facebook post in July:
35,100
31,300
4,100*
SOURCE: Socialbakers Aug 2018 * (Aug 2018)

6. VIVA PRINT: AUDIENCE REACH
231,000
Almost half read the newspaper in the morning, before the day starts. The Viva reader may flip through before heading to work.
Online usage increases later in the day when they have spare time.
Those that have seen something eye-catching in the print version, are likely to visit viva.co.nz later on for more information.
SOURCE: Nielsen CMI Fused Q Q1 18 May 18 TV/Online - NZME Viva Print Audience

7. KEY VERTICALS Beauty Fashion Homes/Living Travel
Viva readers like to keep up to date with the latest fashion. They are conscious about quality, putting it ahead of cost, and enjoy shopping as a favourite pastime. As a tech savvy group, they are comfortable shopping online.
The Viva audience are beauty conscious and take care of their appearance at all times. As a group they are 39% more likely to wear makeup everyday than the overall NZ population, and will pay more for better quality makeup.
22,000 say they spend a lot of money on clothes.
25,000 get beauty ideas from celebrities.
Homes/Living
Travel
The way their home looks is very important to Viva readers. They consider their garden to be as important as any other room. 37% prefer their house to look stylish, and nearly half are looking to do home improvements in the next 12 months.
They love concerts, shows, museum visits and other social activities. 67% have taken a trip by air in the last 12 months. 45%, have been overseas. They prefer holidays where they can relax and recharge their batteries.
Half prefer planning and booking their holidays online
They intend to spend a household average of $14,200 on renovations in the next 12 months.
SOURCE: Nielsen CMI Fused Q Q1 18 April 18 TV/Online - NZME Viva Print Audience

8. MEET JULIA: LOVES VIVA.CO.NZ
Julia is years old and loves viva.co.nz. She is tech savvy and keeps up with the latest fashion
SHOPPING
Julia adores shopping, and can be spotted at work with sly tabs open on her internet browser. She surfs online stores throughout the day and browses viva.co.nz for fashion inspiration. She loves trying new and exciting household products – anything to change things up a little.
HEALTHY LIFESTYLE
Healthy eating is a priority for Julia, she likes to keep trim and makes sure she gets her 5+ a day of fruit and veg. She feels very strongly that GM foods or additives have no place on her plate.
She takes her health seriously, and if someone recommends a good naturopath, nutritionist or chiropractor close to home, she’s always game to give them a try – she takes a daily vitamin and sometimes worries that she has an allergy to some of the food she eats.
WORK
Flexitime has been a godsend for Julia, it enables her to fit work around her busy lifestyle, even if it occasionally means working the odd late night from home. She’s less concerned now about climbing the career ladder, she’s got a degree and at some stage in the future might consider doing a post-graduate diploma.

9. MEET BETH: LOVES VIVA PRINT
Beth is a 50+ years old and loves reading Viva. She is the main shopper in her household and has a high disposable income to spend on treats and luxuries.
FASHION
Shopping is a favourite past time for Beth and she takes care of her appearance at all times. To feel good, she must also look good! On a Wednesday morning, she can be spotted drinking her morning coffee, while browsing Viva for the latest in fashion and style.
SHOPPING
When a new shopping mall opens nearby, Beth will be one of the first in the queue to see what’s there. When it comes to the big weekly shop, Beth either does it on Thursday when she doesn’t work, or at the weekend. It doesn’t matter if something gets missed off the list, she can always do a top-up shop another day.
FAMILY
Beth is married to James and they are empty nesters, planning their retirement. Beth and James live in their own house, mortgage-free, in one of the outer suburbs of Auckland. They are renovating it and have managed to save up nearly $15K to spend on home improvements in the next year
SOURCE: Nielsen CMI Fused Q Q1 18 April 18 TV/Online - NZME Viva Print Audience

10. CLIENT’S NAME
Overview of the target, what’s the audience number, how many does NZME total reach, how do they interact with the industry in question…
COME SEE THE RESEARCH TEAM FOR THESE INSIGHTS

11. POTENTIAL NZME AUDIENCE
Breakdown of the reach for the brands used and a combined reach number for the target
COME SEE THE RESEARCH TEAM FOR THESE INSIGHTS