1. Engage and Inspire Your Audience with Story Maps
T. Scott Troppy, MPH, PMP
Jessica Malenfant, MPH
@PopHealthEx
#PHXlive
#storymaps

2. A little bit about Scott and Jessica….
Hi, I’m Scott (SPH’98)
Hi, I’m Jessica
(SPH’06)
#PHXlive
#storymaps

3. Objectives for this webinar
Enable participants to understand how a story can be effectively told with today’s interactive, web-based story maps.
Learn how to showcase your data using the story map format.
Provide an overview of story maps using web-based examples that may incorporate sounds, video, photographs, narrative, and other multimedia.
Understand the how and why to create story maps using the ArcGIS Online platform.
Showcase ways of dissemination strategies to reach you audience.
Understand how participants can obtain a personal account for ArcGIS online and discuss next steps.

4. “No health department, State or local, can effectively prevent or control disease without knowledge of when, where, and under what conditions cases are occurring”
Introductory statement printed each week in Public Health Reports, 4

5. from www.sciencewatch.com (November 12, 2010)5

7. BRFSS CDC Report
CDC > Division of Nutrition, Physical Activity, and Obesity > Nutrition, Physical Activity, and Obesity: Data, Trends and Maps

8. BRFSS Massachusetts Report

9. Percentage of adults who are overweight (includes obese), 2008
How can this traditional and map be improved to really tell the story of the data and engage the audience?
65%
STATE AVERAGE=58%
66%
“worse” is statistically significant p<.05
Source data: 2008 Massachusetts BRFSS

10. What are Story Maps?

11. Start by Picking the Right Story Map App/Template
Need
Story Map App
Examples
An engaging full-screen scrolling experience
Story Map Cascade
An in-depth multimedia narrative organized into sections
Story Map Journal
A sequence of place-enabled photos or videos for users to follow in order
Story Map Tour
A series of maps via a set of tabs
Story Map Series – Tabbed

12. Demo:Income Inequality in Boston from the Living Atlas
This story map attempts to answer this question by looking at median household income and average commute time in Boston. The story map uses Esri's Story Map Journal app, and was produced by Esri in collaboration with the Smithsonian Institution. An embedded version of the story can be found on the Smithsonian Website. Data was taken from Esri's 2012 Updated Demographics and Boston GIS.

13. Larger Dissemination Strategy to Reach Your Audience
To embed in your org.’s website,
get embed code from SHARE in edit mode
Make it “social-media-ready” by filling in Item Details page
Captivating picture as the thumbnail
Summary is what will appear as the blurb
To share with fellow GIS-ers (usually not the main audience!):
Nominate your story maps to the Story Map Gallery & Living Atlas

14. Key Points for Story Maps
Helps tells the story of your data focused on pertinent issues for public health
Presents information or research finding related to disease surveillance, chronic illness, public safety, patient reported outcomes, health services, etc.
Consider what geographical elements would enhance your story, presentation, or funding application
Geospatial data sets are growing, are often publicly available, and can be easier to use than expected!
Check out the PHX Summer 2018 Story Maps Class this summer!
#PHXlive
#storymaps

15. Links Shown Story Map Gallery
Kindergartners And Immunizations in California
Low Birth Weight
Women in National Politics
A Map Tour of Eight Counties’ Health Insurance Status
Occupations Vulnerable to Extreme Heat
Living Atlas of the World
Income Inequality in Boston
Kindergartners And Immunizations in California:
Low Birth Weight:
Women in National Politics:
A Map Tour of Eight Counties’ Health Insurance Status:
Occupations Vulnerable to Extreme Heat:

16. Resources for Creating Story Maps
Example Story Maps: Esri Story Map Gallery
Official Help Page: Storymaps.arcgis.com/en/resources
Blog Post: “10 Essential Steps for Story Map Success”
Cascade Story Map: “13 Ways to Make Your Story Map Sing”
Blog Post: “Twelve Things You Didn’t Know You Could Do With Story Maps”
ESRI Personal use account information:

17. This is the Credits section
This is the Credits section! Here is where you hat-tip all your cohorts, colleagues, collaborators, cousins, inspirations, sources, cautionary tales, and self-serving click-bait.
Tanya Bigos
Jennifer Bell
John Nelson
Diana Lavery
Leslie Tellalian, BUSPH
Nick Gooler, BUSPH
Allyson Coniglione, BUSPH
Sandro Galea, Dean of BU School of Public Health