2. Kelly Szczerkowski & Sharon Soliz Grade 11 & 12 Age 16 & 17
Squinee
Kelly Szczerkowski & Sharon Soliz
Grade 11 & 12
Age 16 & 17

3. Problems Accidents Tripping and falling Ski accidents
Computer/technology cleaning
Not having a convient cleaning source

4. Solution 50% of people surveyed said that Squinee: Helps remove water
Easy and accessible way to dispose water
Affordable
Stylish

5. Description of Product
Customalizable mini wipers
Great for give-away items
Made partly from recycled material
Modifiable
Colors:
Red
Green
Blue
Yellow

6. Monthly Break Even Units
Business Model
Definition of One Unit
[100 Squinee’s]
Economics of One Unit
Selling Price
$150.00
Cost of materials
$53.00
Cost of labor
$9.00/hour
Other variable costs
$3.00
Total COGS/COSS
$65.00
Contribution Margin
$85.00
Monthly Break Even Units
$150.00 = 3
3 Units
$50.00

7. Description of Target Consumer
Market Analysis
Market Statistics
Industry Name:
Wholesale
Annual Industry Sales:
$1,600 billion
Description of Target Consumer
Demographics
Geographics
Sports Industry
Company's that giveaway items
United States
New England Area
Connecticut
Psychographics
Buying Patterns
Company’s that promote business
Sports that involve eye protection
Enjoys fast and easy service
Involved in outdoor activities
Small giveaway items
Target Market Size
Sports and Large Company’s Target Market Size
1999
Population of Target Market
450
Market Size
100

8. Promotion and Sales Company Website
Social Network – Facebook, Twitter, Instagram, Pinterest, Linkedin
Promotion at local event
YouTube commercials
Give away Items
Word of mouth

9. Competition Competitive Advantages: Competition-indirect:
Customalizable
New and innovative
Competition-indirect:
Ski Gee Goggle Wipe
We don’t have any direct competition

10. Qualifications Determined Bi-lingual
Educated in business from Mr. Griffin’s Entrepreneurship Class
Professional
Great leadership and citizenship qualities
Ambassadors

11. Sales Projections Total Units Gross Revenue Net Profit 44 $6,600
$2,257

12. Startup Funds Item Why It’s Needed Cost Company Phone (x2) $200
Take orders for our business
$200
Hot Glue Gun
Make product
$20
HP Printer
Print company’s logos
$99.95
250 ct. Card Stock
Print company’s logos on
$14.99
HP ink
Color for the logos
$27.99
Laptop Computer
Keep business in order
$549.00
Total Start Up Expenditures
$911.93
Emergency Fund
$350
Reserved for Fixed Expenses
$450
Total Start-Up Investment
$1,711.93

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