1. Finding an issue that resonates A tale of two campaigns
Simon Butler and Amelia Chong, Anthony Nolan

2. Two campaigns

3. Anthony Nolan The UK’s stem cell transplant charity
A curative treatment for blood cancers and disorders
We use our register to help 3 people a day find a lifesaving match

4. anthonynolan.org/join

5. We reacted swiftly to the initial decision and patients presented a petition alongside Henny, signed by 18,000 people.

6. We then urged supporters to their MP, sign a further petition and leave a message of support for the campaign. Our Young Ambassador, Emma, featured heavily (read quote).

7. We also applied pressure through the media, working with people like Lisa Hepburn, whose husband died.

8. Finally we got the result we wanted.

14. 1. Urgency 2. Emotional impact 3. Complexity
Why so different?
1. Urgency
2. Emotional impact
3. Complexity

15. Here are just a selection of the comments we received

16. Emma with the Shadow Health Secretary at our ‘thank you’ event in Parliament.

18. Three things we learned…
1. Never assume! Always test
2. Optimising only gets you so far
3. You don’t always need a ‘campaign’