1. THE MEDIA OF MASS COMMUNICATION 11th Edition John Vivian
PowerPoint™ Prepared by Amy M. Carwile
Texas A&M University at Texarkana
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2. Chapter 9: Entertainment
Thematic Chapter
Overview
Media Technology
Elitism & Populism
Media & Culture
Media Economics
Audience Fragmentation
Media & Democracy
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3. Entertainment in History
Pre-Mass Media Roots
Technology-Driven Entertainment
Entertainment Genres
Storytelling
Music
Sport
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4. What is the role of media technology in entertainment?
What are major genres of media-delivered entertainment?
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5. Mediated Performance Authentic Performance Mediated Performance
Audience
Feedback
Technology
Mediated Performance
Music
Movies
Sports
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6. What are advantages of mediated performances over live performances?
Conversely, what are advantages of live performances over mediated performances?
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7. Storytelling Genres of Literature Media-Defined Trends
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8. What genres of media content have you seen come and go?
What genres of media content can you identify besides those mentioned here?
What genres of media content have you seen come and go?
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9. Music Rockabilly Revolution Rock ‘n’ Roll Music of Dissent Rap
Black Music
Hillbilly Music
Rock ‘n’ Roll
Elvis Presley
Music of Dissent
Rap
Music as Multimedia Content
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10. What distinctive American musical genres melded in rockabilly?
How did Elvis Presley personify the music traditions that fused into rock ‘n’ roll?
Historically what has been the role of protest music?
Why were significant renovations, like rock ‘n’ roll and rap such difficult adjustments for major media companies?
What is the difficulty of separating music from other forms of entertainment?
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11. Sports as Media Entertainment
Mass Audience for Sports
Audience and Advertiser Confluence
Cost of Sports Broadcasting
Loss Leader
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12. What have been landmarks in the growth of media sports for amusement?
Why are advertisers attracted to sports?
Why do broadcast companies compete to air sports even though the programming generally is a money loser?
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13. Sex as Media Content Adult Entertainment Decency Requirements
$8-10 billion per year industry
$600 million per year in pay-per-view adult movie revenue
Decency Requirements
Obscenity vs. Pornography
Miller Standard
Sexual Content and Children
Sam Ginsberg
Pacifica case
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14. Why is government regulation of media sexual content difficult?
How is the Miller standard helpful in distinguishing pornography from obscenity?
Describe attempts by the government to create a double standard, one for adults and one for children, on sexual media content.
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15. Gaming as Media Content
Growing Entertainment Forms
Videogame sales outpaced movies in 2001
50% of Americans age 6 and up play video games
Censorship and Gaming
Voluntary rating system
EC for Early Childhood
AO for Adults Only
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16. Why is gaming shedding its status as a niche medium?
How have gaming companies responded to calls to censor violence and sex?
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17. Artistic Values Media Content as High Art Lesser Art Auteur
Production-line entertainment
Studio System
Copycat Content
Cross-media Adaptations
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18. Artistic Values (continued)
Unpretentious Media Content
Elitist versus Populist Values
High Art vs. Low Art
Kitsch – used by elitists to describe low art
Dwight Macdonald’s “Masscult and Midcult”
The Framework of Herbert Gans
Highbrow
Middlebrow
Lowbrow
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19. Artistic Values (continued)
Case against Pop Art
Pop Art Revisionism
Susan Sontag – High Priestess of Pop Art
Pop Art as Evocative
Pop Art as a Societal Unifier
High Art as Popular
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20. Which media content easily ranks as worthy art?
What mass media dynamics work against consistent delivery of quality content?
What kinds of scales can be used to rank creative content?
How do pop art revisionists defend pop art?
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21. POINT
A government-backed Iranian newspaper said Panahi was being punished for acting against national security and creating anti-regime propaganda.
COUNTERPOINT
In a statement of support for Panahi, the Writers Guild urged the government of Iran to remember that these are artists, not political enemies.
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