1. SEND A COW! Non-profit making organization.
Send a Cow is a UK based charity in Bath, it’s an international development charity that mainly works with and targets poor African farmers to help promote self sufficiency, self confidence, self efficiency and sustainability on the ranches/farms. Furthermore, they concentrate on the small businesses which we don’t realise is what changes and shapes our community’s in our modern era and to base their efforts on growing and selling food. LEDC’S need our help, and this is what they’re doing, this is their main focus.

2. Development: Send a cow are helping change many African lives
Development: Send a cow are helping change many African lives. They understand that poverty is more than just crops that fail to grow or lack of money but has turned them into beings who feel no hope and see little change; this is where the charity come in to provide varieties of livestock for food as well to sell to carry on the flow. Send a cow also work closely with other organisations such as gender equality scheme and conflict resolution. It’s a project that will carry on for generations, carrying on to change lives.

3. SUCCESS?
Evaluation: Despite the charity’s inevitable slow start in getting the livestock across the world and making everyone get set in, it eventually turns into a scheme that turns into a sort of heaven for the targeted family. Not only does it bring them money by selling the food but also to it, free for the first time in their lives, a luxury they used to think was just a myth or a legend but know a reality that changes their lives. From a bottom-up development it has turned into a sustainable project that could have much money but instead has no vanity and no profit, as everything goes to the family’s, they are selfless and work tirelessly all week.
KEY: Bottom-up is a community started project that works its way up.
Top-down is a richer started scheme that often has no care for the people affected.
LEDC’S- Less Economically Developed country.
MEDC’S- More Economically Developed Country