1. GENERATION BUY A program by the Real Estate Buyer’s Agent Council
of the National Association of REALTORS®

2. WELCOME
As buyer’s rep, you’re used to working with variety of clients and customers.
No two buyers are ever the same. 7

3. WELCOME
To arrive at individual needs and wants, it is beneficial to become familiar with group trends and preferences
Generational groupings are a framework from which to start 7

4. WELCOME
Understanding generational characteristics in home-buying process can help you:
Provide better service
Increase your value
Ultimately grow your business 7

5. WELCOME
Today we will explore knowledge and skills buyers’ representatives must possess to provide best-in-class service to all generations of buyers. 7

6. WHAT YOU WILL LEARN 7-8 1: Generational Profiles 2: Current Context
3: Millennials
4: Generation X
7-8

7. WHAT YOU WILL LEARN 8-9 5: Baby Boomers 6: Matures
7: Putting It All Together
8-9

8. ADDITIONAL NOTES
At end of today’s class, there will be a 30-question, multiple-choice exam. The required passing score is 80%. 9

9. ADDITIONAL NOTES
Successful completion of GENERATION BUY fulfills elective-course requirement to earn Accredited Buyer’s Representative (ABR®) designation. 9