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1 2X2 CUBED Unit of measure Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

2 2X2 TOWER Unit of measure * Footnote Source: Source

3 5PS MARKETING Unit of measure Product offering Product Package Place
Price Positioning promotion * Footnote Source: Source

4 7S Unit of measure Style Strategy Skills Shared values Staff Systems
Structure * Footnote Source: Source

5 ARROW 3D Unit of measure * Footnote Source: Source

6 CUBES1 3D Unit of measure * Footnote Source: Source

7 CUBES2 3D Unit of measure * Footnote Source: Source

8 CUBES3 3D Unit of measure * Footnote Source: Source

9 CUTOUT 3D Unit of measure Text Text Text Text * Footnote
Source: Source

10 FORCES AT WORK Unit of measure New entrant Industry competitors
Suppliers Buyers Substitutes * Footnote Source: Source

11 JOINT Unit of measure Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

12 LEVEL SEPARATE 4 Unit of measure Text Text Text Text * Footnote
Source: Source

13 LINEAR A 3D Unit of measure Text Text Text * Footnote Source: Source

14 LINEAR B 3D Unit of measure Text Text Text Text * Footnote
Source: Source

15 LINEAR C 3D Unit of measure Text Text Text * Footnote Source: Source

16 LINEAR D 3D Unit of measure Text Text Text * Footnote Source: Source

17 LINEAR E 3D Unit of measure Text Text Text Text * Footnote
Source: Source

18 LINEAR G 3D Unit of measure Text Text Text * Footnote Source: Source

19 LINEAR I 3D Unit of measure Text Text * Footnote Source: Source

20 LINEAR J 3D Unit of measure Text Text Text Text * Footnote
Source: Source

21 LINEAR N 3D Unit of measure Text Text Text Text * Footnote
Source: Source

22 LINEAR P 3D Unit of measure Text Text Text * Footnote Source: Source

23 LINEAR Q 3D Unit of measure Text Text * Footnote Source: Source

24 LINEAR Q 3D Unit of measure Text Text * Footnote Source: Source

25 LINKS 3 Unit of measure Plan Support Implement * Footnote
Source: Source

26 PERSPECTIVE 3D Unit of measure * Footnote Source: Source

27 PROPELLER 3D Unit of measure Text Text Text * Footnote Source: Source

28 RINGS 3D Unit of measure * Footnote Source: Source

29 SCALE Unit of measure Text Text * Footnote Source: Source

30 SCALES Unit of measure Text Text * Footnote Source: Source

31 SIZES IN Unit of measure Text Text Text Text Text Text * Footnote
Source: Source

32 SPIRAL1 3D Unit of measure * Footnote Source: Source

33 Brakes Spiral Tube in tube SPIRAL2 3D Unit of measure * Footnote
Source: Source

34 SPOTLIGHT Unit of measure Text Text Text Text * Footnote
Source: Source

35 STAIRCASE Unit of measure Text Text Text Text Text Text * Footnote
Source: Source

36 STARS 3D Unit of measure * Footnote Source: Source

37 WIRE CUBES Unit of measure Text Text * Footnote Source: Source

38 ARROWS Unit of measure Text Text Text Text Text Text Text * Footnote
Source: Source

39 LEVEL 1 Unit of measure Text * Footnote Source: Source

40 LEVEL 2 Unit of measure Text Text * Footnote Source: Source

41 LEVEL 3 Unit of measure Text Text Text * Footnote Source: Source

42 LEVEL 4 Unit of measure Text Text Text Text * Footnote Source: Source

43 LEVEL 5 Unit of measure Text Text Text Text Text * Footnote
Source: Source

44 LEVEL 6 Unit of measure Text Text Text Text Text Text * Footnote
Source: Source

45 FLOW 2 Unit of measure Header Header Text Text * Footnote
Source: Source

46 FLOW 2 TITLE Unit of measure Header Header Text Text Text * Footnote
Source: Source

47 FLOW 3 Unit of measure Header Header Header Text Text Text * Footnote
Source: Source

48 FLOW 3 TITLE Unit of measure Header Header Header Text Text Text Text
* Footnote Source: Source

49 FLOW 4 Unit of measure Header Header Header Header Text Text Text Text
* Footnote Source: Source

50 FLOW 4 TITLE Unit of measure Header Header Header Header Text Text
* Footnote Source: Source

51 FLOW 5 Unit of measure Header Header Header Header Header Text Text
* Footnote Source: Source

52 FLOW 5 TITLE Unit of measure Header Header Header Header Header Text
* Footnote Source: Source

53 FLOW 6 Unit of measure Header Header Header Header Header Header Text
* Footnote Source: Source

54 FLOW 6 TITLE Unit of measure Header Header Header Header Header Header
Text Text Text Text Text Text Text * Footnote Source: Source

55 BLADES Unit of measure Text Text Text Text * Footnote Source: Source

56 BOX Unit of measure Text Text Text Text * Footnote Source: Source

57 BOX Unit of measure Text Text Text Text * Footnote Source: Source

58 CYCLE 1 Unit of measure Text Text Text * Footnote Source: Source

59 CYCLE 2 Unit of measure Text Text * Footnote Source: Source

60 CYCLE 3 Unit of measure Text Text Text * Footnote Source: Source

61 CYCLE 4 Unit of measure Text Text Text Text * Footnote Source: Source

62 CYCLE 5 Unit of measure Text Text Text Text Text * Footnote
Source: Source

63 CYCLE 6 Unit of measure Text Text Text Text Text Text * Footnote
Source: Source

64 CYCLE 7 Unit of measure Text Text Text Text Text Text Text * Footnote
Source: Source

65 CYCLE 8 Unit of measure Text Text Text Text Text Text Text Text
* Footnote Source: Source

66 INCOMING Unit of measure Text Text Text Text Text Text * Footnote
Source: Source

67 RIBBON Unit of measure Text Text Text Text Text * Footnote
Source: Source

68 RING Unit of measure Text Text Text Text Text * Footnote
Source: Source

69 UPON 2 Unit of measure Text Text * Footnote Source: Source

70 CONTINUOUS Unit of measure Text Text Text Text Text Text Text Text
* Footnote Source: Source

71 CUTOUT Unit of measure Text Text Text Text * Footnote Source: Source

72 LINEAR A Unit of measure Text Text Text * Footnote Source: Source

73 LINEAR B Unit of measure Text Text Text Text * Footnote Source: Source

74 LINEAR C Unit of measure Text Text Text * Footnote Source: Source

75 LINEAR D Unit of measure Text Text Text * Footnote Source: Source

76 LINEAR E Unit of measure Text Text Text Text * Footnote Source: Source

77 LINEAR F Unit of measure Text Text Text * Footnote Source: Source

78 LINEAR G Unit of measure Text Text Text * Footnote Source: Source

79 LINEAR H Unit of measure Text Text Text Text * Footnote Source: Source

80 LINEAR I Unit of measure Text Text * Footnote Source: Source

81 LINEAR J Unit of measure Text Text Text Text * Footnote Source: Source

82 LINEAR K Unit of measure Text Text Text Text Text Text * Footnote
Source: Source

83 LINEAR N Unit of measure Text Text Text Text * Footnote Source: Source

84 LINEAR P Unit of measure Text Text Text * Footnote Source: Source

85 LINEAR Q Unit of measure Text Text * Footnote Source: Source

86 PROPELLER Unit of measure Text Text Text * Footnote Source: Source

87 STEP 5 Unit of measure Text Text Text Text Text * Footnote
Source: Source

88 2 ON 1 Unit of measure Text Text Text Text * Footnote Source: Source

89 AGAINST Unit of measure Text Text Text Text Text Text * Footnote
Source: Source

90 AT WORK Unit of measure Text Text Text Text Text * Footnote
Source: Source

91 COUPLED HORIZ Unit of measure Text Text * Footnote Source: Source

92 COUPLED VERT Unit of measure Text Text * Footnote Source: Source

93 FOCUSED Unit of measure Text Text Text Text * Footnote Source: Source

94 FORCES AT WORK Unit of measure New entrant Industry competitors
Suppliers Buyers Substitutes * Footnote Source: Source

95 PARALLEL Unit of measure Text Text Text * Footnote Source: Source

96 SPLIT Unit of measure Text Text Text Text * Footnote Source: Source

97 SURROUND Unit of measure Text * Footnote Source: Source

98 TWISTED Unit of measure Text Text * Footnote Source: Source

99 UP & AWAY Unit of measure Text Text * Footnote Source: Source

100 UP & DOWN Unit of measure Text Text * Footnote Source: Source

101 2S-5S Unit of measure The people in the organization, considered
in terms of corporate demographics, not individual personalities The processes and procedures through which things get done from day to day The way managers collectively behave with respect to use of time, attention, and symbolic actions Staff A coherent set of actions aimed at gaining a sustainable advantage over competition Systems Style Strategy Skills Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people Structure Shared Values Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated * Footnote Source: Source

102 3CS TRIANGLE Unit of measure Customer Distributors Clients Competitors
Suppliers * Footnote Source: Source

103 3S-4S Unit of measure The organization chart and
accompanying baggage that show who reports to whom and how tasks are both divided up and integrated A coherent set of actions aimed at gaining a sustainable advantage over competition The people in the organization, considered in terms of corporate demographics, not individual personalities Structure Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people Strategy Skills Staff Style Shared values The way managers collectively behave with respect to use of time, attention and symbolic actions Systems Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The processes and procedures through which things get done from day-to-day * Footnote Source: Source

104 7S Unit of measure The way managers collectively behave with respect to use of time, attention and symbolic actions Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people A coherent set of actions aimed at gaining a sustainable advantage over competition Style Strategy Skills Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members Shared values Staff Systems The people in the organization, considered in terms of corporate demographics, not individual personalities Structure The processes and and procedures through which things get done from day-to-day The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated * Footnote Source: Source

105 BUSS PORTFOLIO Unit of measure High Medium Competitive position Low
Product/market attractiveness * Footnote Source: Source

106 CHANGE BOARD Unit of measure Commitment Conviction Courage Capability
Individual activity Enabling devices Change vision Chief Executive Leadership groups Down the line External constitution * Footnote Source: Source

107 DELTA P Unit of measure Accurate measurement of action and results
Clear accountabilities Early wins Flow of 2-way communications People’s understanding, belief and contribution to act on vision and action plans Visible demonstration of new vision and values by client leadership Implementation or near implementation of required structure and systems Performance Measurement Communications Vision and Leadership Organizational Infrastructure Delta P Problem Solving Process People Development Action plans sufficient to achieve goals Agreement on objectives by line management Management of high- involvement process Client managers (particularly middle management) have skill to lead program implementation Change in actual behavior * Footnote Source: Source

108 MACS Unit of measure Industry attractiveness Competitive position
Restructuring/rationalization opportunities Value-creation potential in business unit High Medium Low Retain and give top priority Retain and give priority Retain and manage for code or liquidate Corporate center skills Business unit linkages Taxation/ valuation differences Natural owner Relative ability to extract value Probably divest Divest Divest or liquidate “One of the pack” * Footnote Source: Source

109 MANUFACTURING STRATEGY
Unit of measure Business Strategy Manufacturing Strategy Configuration Research Focus Systems Organization Labor Policy Make vs. Buy Process Design Product Design * Footnote Source: Source

110 Restructuring framework
PENTAGON Unit of measure 1 2 5 Restructuring framework 3 4 * Footnote Source: Source

111 PRICE BENEFIT Unit of measure Benefit Competitive advantage
Competitive disadvantage Price * Footnote Source: Source

112 SMILE CHART Unit of measure Appraise performance and prospects
Bottom up action programs 1 8 Develop strategy 2 3 7 Top down action programs 4 6 Redesign pivotal jobs Assess change readiness 5 Design the skill building process * Footnote Source: Source

113 Resegment the market to create a niche
STRAT GAMEBOARD Unit of measure 3. Create and pursue a unique advantage 2. 4. Resegment the market to create a niche Exploit unique advantage industrywide 1. When to compete Do more and better of the same * Footnote Source: Source

114 STRAT MANAGE Unit of measure Stage 4 Stage 3 Stage 2 Stage 1
Forecast based planning Externally orientated planning Strategic manage- ment Budget planning Meet budget and schedule Predict the future Think strategically Create the future Value system * Footnote Source: Source

115 TREE PRODUCTIVITY Unit of measure Selling margin Contribution Sales
Effectiveness Contribution Available selling time Selling rate Sales Available selling time Productivity Contribution Total selling costs Utilization Available selling time Total sales time Efficiency Available selling time Total selling costs Support leverage Total sales time Support costs Support intensity Support costs Total selling costs * Footnote Source: Source

116 VALUE CREATION Unit of measure Improve core business performance
Redeploy assets Maximize shareholder value Adopt sound financing approach Grow through acquisition and/or merger Grow through cultural initiative * Footnote Source: Source

117 VALUE SOURCES Unit of measure Industry restructure
Corporate center skills Internal controller Shared resources Linkages between business units Transfer of capability Client’s relative ability to extract value Vertical integration Differences in tax position Real Existence of non-cases objectives Financial ownership fit Inefficiencies in financial markets Perceived Difference in valuation technique * Footnote Source: Source

118 GANTT10 Unit of measure <##> Header <##> <##>
Text * Footnote Source: Source

119 GANTT15 Unit of measure ## Header ## ## ## ## ## ## ## ## ## ## ## ##
Text * Footnote Source: Source

120 VENN 2 Unit of measure Text Text * Footnote Source: Source

121 VENN 3 Unit of measure Text Text Text * Footnote Source: Source

122 Frequently Used Template
CONFIDENTIAL Frequently Used Template Data Driven Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

123 AREA Unit of measure Label 1 Label 2 Label 3 * Footnote Source: Source

124 BAR Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote
Source: Source

125 BAR 2 Unit of measure Title Unit of measure Title Unit of measure
Label 1 Label 1 Label 2 Label 2 Label 3 Label 3 Label 4 Label 4 Label 5 Label 5 * Footnote Source: Source

126 BAR BUTTED Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote Source: Source

127 BAR STACKED Unit of measure Series Series Series Label 1 000 Label 2
* Footnote Source: Source

128 BAR STACKED 100% Unit of measure Series Series Series 100%= Label 1
000 Label 2 000 Label 3 000 Label 4 000 Label 5 000 * Footnote Source: Source

129 BUBBLE Unit of measure Title Unit of measure Label 5 Label 6 Label 4
* Footnote Source: Source

130 COLUMN Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote Source: Source

131 COLUMN 2 Unit of measure Title Unit of measure Title Unit of measure
Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

132 COLUMN BUTTED Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote Source: Source

133 COLUMN STACKED Unit of measure 000 000 000 000 000 Series Series
Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

134 COLUMN STACKED 100% Unit of measure 100%= 000 000 000 000 000 Series
Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

135 COMBO PIE SEGMENT COLUMN
Unit of measure Title Unit of measure Title Unit of measure 100% = 000 Label 5 Series Label 4 Label 1 Series Label 3 Series Series Label 2 Label 1 * Footnote Source: Source

136 COST CURVE Unit of measure Title Unit of measure Label 5 Label 4
* Footnote Source: Source

137 DUAL COLUMN LINE Unit of measure Title Unit of measure Title
* Footnote Source: Source

138 DUAL LINE Unit of measure Title Unit of measure Title Unit of measure
* Footnote Source: Source

139 LINE Unit of measure Label 1 Label 2 Label 3 Label 4 * Footnote
Source: Source

140 PIE Unit of measure Label 5 Label 4 Label 1 Label 3 Label 2 * Footnote
Source: Source

141 PIE 2 Unit of measure Title Unit of measure Title Unit of measure
Label 5 Label 5 Label 4 Label 4 Label 1 Label 1 Label 3 Label 3 Label 2 Label 2 * Footnote Source: Source

142 RANGE HIGH LOW Unit of measure * Footnote Source: Source

143 SCATTER X & Y Unit of measure * Footnote Source: Source

144 WATERFALL BAR Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote Source: Source

145 WATERFALL COLUMN Unit of measure Label 1 Label 2 Label 3 Label 4
* Footnote Source: Source

146 Frequently Used Template
CONFIDENTIAL Frequently Used Template Named Objects Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

147 ARROWS Unit of measure * Footnote Source: Source

148 DISCLAIMERS CLIENT Unit of measure * Footnote Source: Source
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. * Footnote Source: Source

149 DISCLAIMERS INTERNAL Unit of measure * Footnote Source: Source
This report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful. * Footnote Source: Source

150 DISCLAIMERS PRESENTATION
Unit of measure This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion. * Footnote Source: Source

151 LEGENDS Legend Unit of measure * Footnote Source: Source

152 MCKINSEY LOGO Unit of measure * Footnote Source: Source

153 MISC Unit of measure ü û * Footnote Source: Source

154 MOONS Legend Unit of measure Low Medium High Low Medium High
* Footnote Source: Source

155 STICKER STICKER Unit of measure ILLUSTRATIVE CONFIDENTIAL PRELIMINARY
DRAFT ESTIMATE EXAMPLE FOR DISCUSSION ONLY FOR DISCUSSION * Footnote Source: Source

156 DISGUISED CLIENT EXAMPLE
STICKER OTHER Unit of measure PRELIMINARY DRAFT TO BE COMPLETED DISCUSSION DRAFT BACKUP DISGUISED PRELIMINARY ESTIMATE HYPOTHESIS DRAFT FOR DISCUSSION STRAW MAN CONFIDENTIAL DISCUSSION DRAFT SAMPLE REVISED CONCEPTUAL DISGUISED CLIENT EXAMPLE PROPOSED ROUGH ESTIMATE * Footnote Source: Source

157 WORLD MAP Unit of measure * Footnote Source: Source

158 Frequently Used Template
CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

159 PPT TABLE 2 Unit of measure Heading Heading Text Text * Footnote
Source: Source

160 PPT TABLE 3 Unit of measure Heading Heading Heading Text Text Text
* Footnote Source: Source

161 PPT TABLE 4 Unit of measure Heading Heading Heading Heading Text Text
* Footnote Source: Source

162 PPT TABLE 5 Unit of measure Heading Heading Heading Heading Heading
Text Text Text Text Text * Footnote Source: Source

163 PPT TABLE 6 Unit of measure Heading Heading Heading Heading Heading
Text Text Text Text Text Text * Footnote Source: Source

164 Frequently Used Template
CONFIDENTIAL Frequently Used Template SEO VA Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

165 Unit of measure Text Text Text Text Text Text * Footnote
Source: Source

166 Unit of measure Title Title Text Text * Footnote Source: Source

167 Unit of measure Title Title Text Text Text * Footnote Source: Source

168 EXHIBIT TITLE Title Text Text Text Text * Footnote Source: Source

169 EXHIBIT TITLE Title Text Text Text * Footnote Source: Source

170 EXHIBIT TITLE Title Title Text Text Text * Footnote Source: Source

171 EXHIBIT TITLE Title Title Title Text Text Text * Footnote
Source: Source

172 2 COLUMN Title Title Text Text * Footnote Source: Source

173 3 COLUMN Title Text * Footnote Source: Source

174 4 COLUMN Title Text * Footnote Source: Source

175 5 COLUMN Title Text Title Text Title Text Title Text Title Text
* Footnote Source: Source

176 6 COLUMN Title Title Title Title Title Title Text Text Text Text Text
* Footnote Source: Source

177 7 COLUMN Title Title Title Title Title Title Title Title Title Text
* Footnote Source: Source

178 8 COLUMN Text Text Text Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

179 3-STEP Text Text Text Text Text Text Text

180 4-STEP Text Text Text Text Text Text Text Text Text

181 5-STEP Text Text Text Text Text Text Text Text Text Text Text

182 3 HORIZONTAL Unit of measure Text Text Text Text Text Text Text Text
* Footnote Source: Source

183 4 HORIZONTAL Unit of measure Text Text Text Text Text Text Text Text
* Footnote Source: Source

184 5 HORIZONTAL Unit of measure Text Text Text Text Text Text Text Text
* Footnote Source: Source

185 4-STEP Unit of measure Text Text Text Text Text Text Text Text
* Footnote Source: Source

186 FLOW 2 Unit of measure Header Header Text Text * Footnote
Source: Source

187 FLOW 2 TITLE Unit of measure Header Header Text Text Text * Footnote
Source: Source

188 FLOW 3 Unit of measure Text Header * Footnote Source: Source

189 FLOW 3 TITLE Unit of measure Header Header Header Text Text Text Text
* Footnote Source: Source

190 FLOW 4 Unit of measure Header Header Header Header Text Text Text Text
* Footnote Source: Source

191 FLOW 4 TITLE Unit of measure Header Header Header Header Text Text
* Footnote Source: Source

192 FLOW 5 Unit of measure Header Header Header Header Header Text Text
* Footnote Source: Source

193 FLOW 5 TITLE Unit of measure Header Header Header Header Header Text
* Footnote Source: Source

194 HORIZONTAL FLOW 3 Unit of measure Title Text Text Text Text Text Text
* Footnote Source: Source

195 HORIZONTAL FLOW 4 Unit of measure Title Text Text Text Text Text Text
* Footnote Source: Source

196 HORIZONTAL FLOW 5 Unit of measure Title Title Text Text Text Text Text
* Footnote Source: Source

197 HORIZONTAL FLOW 6 Unit of measure Title Title Text Text Text Text Text
* Footnote Source: Source

198 HORIZONTAL FLOW 7 Unit of measure Title Title Text Text Text Text Text
* Footnote Source: Source

199 FLOW WITH SHOCK 1 Unit of measure Header Header Header Title Text Text
* Footnote Source: Source

200 FLOW WITH SHOCK 2 Unit of measure Header Header Header Title Text Text
* Footnote Source: Source

201 FLOW WITH 3 COLUMN Text Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

202 FLOW WITH 2 COLUMN Text Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

203 SQUARE FLOW Unit of measure Text Text Text Text * Footnote
Source: Source

204 FRAMEWORK Unit of measure Text Text Text Text * Footnote
Source: Source

205 Unit of measure Title Title Text Text * Footnote Source: Source

206 Unit of measure Title Text Title Text * Footnote Source: Source

207 Unit of measure Title Text Title Text Title Text Title Text * Footnote
Source: Source

208 Title Title Text Text xxxxx Title Title Text Text

209 Unit of measure Title Title Title * Footnote Source: Source

210 Unit of measure Title Title Text Text Title * Footnote Source: Source

211 Unit of measure Text Text Text Text Text Text Text * Footnote
Source: Source

212 Unit of measure Text * Footnote Source: Source

213 SCP S tructure onduct C P erformance External shock xxxx xxx xxxx xxxx
* Footnote Source: Source

214 Unit of measure Text Text Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

215 Unit of measure Text Text Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

216 Unit of measure Text Text Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

217 Unit of measure Text Text Title Text Title Text Title Text Title Text
* Footnote Source: Source

218 Unit of measure Text Text Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

219 Unit of measure Title Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

220 Title Title Title Title Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

221 TEAM STRUCTURE Title Title Client McKinsey Expert group * Footnote
Source: Source

222 Unit of measure Text Text * Footnote Source: Source

223 Unit of measure Text Text Text Text Text * Footnote Source: Source

224 Unit of measure Title Title Text Title Title * Footnote Source: Source

225 Unit of measure Title Title Text Title Text Title Text Title Text
* Footnote Source: Source

226 Title Title Text Title Text Title Text Title

227 Unit of measure Text Text * Footnote Source: Source

228 Title Sub title Sub title Risk management

229 Unit of measure Text Text Text Text Text Text Text Text * Footnote
Source: Source

230 CYCLE 2 Unit of measure Text Text Text Text * Footnote Source: Source

231 CYCLE 2 Unit of measure Text Text Text Text * Footnote Source: Source

232 CYCLE 3 Unit of measure Text Text Text Text Text Text * Footnote
Source: Source

233 CYCLE 3 Unit of measure Text Text Text Text Text Text * Footnote
Source: Source

234 CYCLE 4 Unit of measure Text Text Text Text Text Text Text Text
* Footnote Source: Source

235 CYCLE 4 Unit of measure Text Text Text Text Text Text Text Text
* Footnote Source: Source

236 CYCLE 5 Unit of measure Text Text Text Text Text Text * Footnote
Source: Source

237 CYCLE 5 Unit of measure Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

238 CYCLE 6 Unit of measure Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

239 CYCLE 6 Unit of measure Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

240 FORCES AT WORK Unit of measure Text Text Text Text Text * Footnote
Source: Source

241 2 BY 2 MATRIX Unit of measure High Text Text Text Text Text Low High
* Footnote Source: Source

242 2 BY 3 MATRIX Unit of measure Text Text Text High Text Text Text Text
Low Low Medium High Text * Footnote Source: Source

243 3 BY 3 MATRIX Unit of measure Text Text Text High Text Text Text
Medium Text Text Text Text Low Low Medium High Text * Footnote Source: Source

244 4 BY 3 MATRIX Unit of measure Text Text Text Text High Text Text Text
Medium Text Text Text Text Text Low 1 2 3 4 Text * Footnote Source: Source

245 4 BY 3 MATRIX Unit of measure Text Text Text Text 4 Text Text Text
2 Text Text Text Text 1 1 2 3 4 Text * Footnote Source: Source

246 STUDY OBJECTIVE Unit of measure Text Text Text Text Text * Footnote
Source: Source

247 LEVEL 03 Unit of measure Text Text Text Text Text Text * Footnote
Source: Source

248 LEVEL 04 Unit of measure Text Text Text Text Text Text Text Text
* Footnote Source: Source

249 LEVEL 09 Unit of measure Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

250 GANTT – 4 WEEK Unit of measure Text Text Text Text Text Text Text Text
* Footnote Source: Source

251 Unit of measure Text Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

252 Unit of measure Text Text Text Text Text Text * Footnote
Source: Source

253 Unit of measure Text Text Text Text Text Text Text Text Text Text Text
* Footnote Source: Source

254 Unit of measure Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3
* Footnote Source: Source

255 Unit of measure Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4
* Footnote Source: Source

256 Unit of measure Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2
* Footnote Source: Source

257 Unit of measure Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3
* Footnote Source: Source

258 Unit of measure Text Text Text Text Text Text Text Text Text 1 2 3 4 1
* Footnote Source: Source

259 Unit of measure Text Text Text Text Text Text Text Text Text Text 1 2
3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Text Text Text * Footnote Source: Source

260 Unit of measure Text Text Text Text Text Text Text Text Text Text Text
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Text Text Text * Footnote Source: Source

261 Unit of measure 1 2 3 4 Text Text Text Text Text * Footnote
Source: Source

262 Unit of measure Text Text 1 2 3 4 5 6 7 8 9 10 11 12 Text Text Text
* Footnote Source: Source

263 Unit of measure Text Text Text 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6
* Footnote Source: Source

264 Unit of measure Text Text Responsibility Mon Tue Wed Thu Fri Text Text
* Footnote Source: Source

265 Unit of measure Text Text Text Responsibility M T W T F M T W T F Text
* Footnote Source: Source

266 Unit of measure Text Text Label 1 Label 1 Label 2 Label 2 Label 3
* Footnote Source: Source

267 Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1
* Footnote Source: Source

268 Unit of measure Text Text Label 1 Label 2 Label 3 Label 4 Label 5 Text
* Footnote Source: Source

269 Unit of measure Text Text Text Label 1 Label 1 Label 1 Text Label 2
* Footnote Source: Source

270 Unit of measure Text Text Text Text Label 1 Label 1 Label 1 Label 1
* Footnote Source: Source

271 Unit of measure Text Text Label 1 Label 2 Label 3 Label 4 Label 5 Text
* Footnote Source: Source

272 Unit of measure Text Text Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote Source: Source

273 Unit of measure Text Text Text Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote Source: Source

274 Unit of measure Text Text Text Text Label 1 Label 2 Label 3 Label 4
* Footnote Source: Source

275 Unit of measure Text Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote Source: Source

276 EXHIBIT TITLE Unit of measure Title Measure Title Measure Title
Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Text Text Text * Footnote Source: Source

277 EXHIBIT TITLE Unit of measure Title Measure Title Measure Label 1
* Footnote Source: Source

278 EXHIBIT TITLE Unit of measure Title Measure Title Measure Title
Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Text Text Text Text * Footnote Source: Source

279 EXHIBIT TITLE Unit of measure Text Text Label 1 Label 2 Label 3
* Footnote Source: Source

280 EXHIBIT TITLE Unit of measure Text Text Text Label 1 Label 2 Label 3
* Footnote Source: Source

281 EXHIBIT TITLE Unit of measure Label 1 Label 2 Label 3 Label 4 Text
* Footnote Source: Source

282 EXHIBIT TITLE Unit of measure Title Measure Title Measure Label 1
* Footnote Source: Source

283 EXHIBIT TITLE Unit of measure Title Measure Label 1 Label 2 Label 3
Text Title Measure Label 1 Label 2 Label 3 Label 4 Text Title Measure Label 1 Label 2 Label 3 Label 4 Text * Footnote Source: Source

284 EXHIBIT TITLE Unit of measure Title Measure Title Measure Title
Text Text Text Text Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4 Label 1 Label 2 Label 3 Label 4 * Footnote Source: Source

285 EXHIBIT TITLE Unit of measure Title Measure Title Measure Text Text
* Footnote Source: Source

286 Unit of measure Title (Measure) Text Title (Measure) Text Title
* Footnote Source: Source

287 Unit of measure Title (Measure) Text Title (Measure) Title (Measure)
* Footnote Source: Source

288 ROIC TREE ANALYSIS Percent Title Title Title Title Title Title Title

289 EXHIBIT TITLE Unit of measure Text Series 100%= Label 1 Label 2
000 Text Series 100%= Label 1 Label 2 Label 3 Label 4 Label 5 000 * Footnote Source: Source

290 EXHIBIT TITLE Unit of measure Text Text Text 100%= 000 000 000 000 000
Series Series Series Series Series Series Series Series Series Series Series Series Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote Source: Source

291 EXHIBIT TITLE Unit of measure Title Measure Title Measure 100%= Text
000 100%= Text 000 Series Series Series Series Series Series Series Series Title Measure Title Measure 100%= Text 000 100%= Text 000 Series Series Series Series Series Series Series Series * Footnote Source: Source

292 Unit of measure Title Measure Title Measure 100% = xxxx 100% = xxxx
Label 4 Label 4 Label 3 Label 3 Label 5 Label 5 Label 2 Label 2 Label 1 Label 1 * Footnote Source: Source

293 Unit of measure Title Measure Title Measure Title Measure 100% = xxxx
Label 4 Label 4 Label 4 Label 3 Label 3 Label 3 Label 5 Label 5 Label 5 Label 2 Label 2 Label 2 Label 1 Label 1 Label 1 * Footnote Source: Source

294 Unit of measure Title Measure Title Measure 100% = xxxx 100% = xxxx
Label 4 Label 4 Label 3 Label 3 Label 5 Label 5 Label 2 Label 2 Label 1 Label 1 Title Measure Title Measure 100% = xxxx 100% = xxxx Label 4 Label 4 Label 3 Label 3 Label 5 Label 5 Label 2 Label 2 Label 1 Label 1 * Footnote Source: Source

295 Unit of measure Title Measure Title Measure * Footnote Source: Source

296 Unit of measure Title Measure Title Measure Title Measure * Footnote
Source: Source

297 Unit of measure Title Measure Title Measure Title Measure Title
* Footnote Source: Source

298 Unit of measure Title Measure Text Title Measure * Footnote
Source: Source

299 Unit of measure Title Measure Title Measure Title Measure Title
* Footnote Source: Source

300 Unit of measure Title (Measure) Title (Measure) Title Measure
* Footnote Source: Source

301 STICKER AND OTHERS STICKER AUTOMAKER EXAMPLE BACK UP REVISED ESTIMATE
TENTATIVE ESTIMATE TENTATIVE HYPOTHESIS PROPOSED HYPOTHESIS PROPOSED CONCEPTUAL ILLUSTRATIVE CONFIDENTIAL PRELIMINARY CONCEPTUAL ILLUSTRATIVE ROUGH ESTIMATE VERY PRELIMINARY PRELIMINARY CONFIDENTIAL TO BE COMPLETED WORK IN PROGRESS ROUGH ESTIMATE VERY PRELIMINARY ONLY FOR DISCUSSION TO BE COMPLETED ONLY FOR DISCUSSION WORK IN PROGRESS

302 High Medium Low

303 STICKER AND OTHERS Text Text Text

304 MAPS


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