1. District 9940 District Assembly
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Greetings my Rotarian friends. This presentation is intended to give you a brief update on the revised RI Strategic Plan and also ask for your help in promoting the benefits of planning in your club.
Governor Elect Bob asks you to consider the Strategic Plan when you make your plans
RI Strategic Plan Update Sep - Nov 2010

2. Sometimes we spread ourselves to thinly and lack clear direction when planning projects.
The revised Strategic plan has three clear elements:
Core Essence surrounded by –
Three Strategic Priorities
Core Values that underpin everything we say and do
Does your Club Strategic plan align with district planning? District Planning is already aligned with RI Strategic plan
The result is very powerful. Just look at what has been achieved with PolioPlus and the End Polio now campaigns.
RI Strategic Plan Update Sep - Nov 2010

3. Our Core Essence?
A worldwide network of inspired individuals translating their passions into relevant social causes to change lives in communities
Let’s pause for a minute and ponder Rotary’s core essence. What are we all about? How do we tell Rotary’s story to our friends and communities?
Here’s a take on our core essence from an outsider’s perspective recently shared with several board members….
Does this translate our purpose and meaning more powerfully? Would the younger generations view Rotary as a more relevant organization if this is their perspective?
This is one perspective about Rotary from a group of university graduate students from Northwestern University. Does this paint a clearer picture of what we are all about? Would this resonate in your communities? 3
RI Strategic Plan Update Sep - Nov 2010

4. Core Values Core Values
Diversity
Fellowship
Integrity
Leadership
Service
Our core values are truly essential to what we are all about
In 2007, the Board formally adopted the five core values that define us.
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DIVERSITY
FELLOWSHIP
INTEGRITY
LEADERSHIP
SERVICE
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Which core value differentiates us and our product?
How do we take greater advantage of our values in promoting Rotary’s image?
Full definitions can be found at
RI Strategic Plan Update Sep - Nov 2010

5. Back to Basics Priorities & Goals
Taking into consideration our core values, the focus group results, and the survey feedback, the Board simplified the plan to just three priorities—effective 1 July.
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Support and strengthen our clubs
Focus and increase our impact through humanitarian service, and
Enhance our public image.
No one priority is more important than the other. They are all key to our future success.
We need your help. And, most of all, we need your buy-in.
RI Strategic Plan Update Sep - Nov 2010

6. Strategic priorities and goals
The revised strategic plan, effective 1 July 2010, identifies three strategic priorities supported by 16 goals:
Support and Strengthen Clubs
Focus and Increase Humanitarian Service
Enhance Public Image and Awareness
The three strategic priorities are supported by 16 key goals
RI Strategic Plan Update Sep - Nov 2010

7. Support and Strengthen Clubs
Foster club innovation and flexibility
Encourage clubs to participate in a variety of service activities
Promote membership diversity
Improve member recruitment and retention
Develop leaders
Start new, dynamic clubs
Encourage strategic planning at club and district levels
Let’s look at one aspect of this Strategic Priority - Develop Leaders
Directors? President? Are you having trouble filling these positions? What are you doing to develop leaders in your club?
What happens when we develop leaders?
Spread the workload : Provide personal development
Get a pool of suitable candidates to take a leadership role at:
Club level
District level
Business
Wider community
Internationally
Are these goals challenging? Who can help? Rotary Coordinator – Rob Crabtree
RI Strategic Plan Update Sep - Nov 2010

8. Focus & Increase Humanitarian Service
Eradicate polio
Increase sustainable service focused on: -New Generations Service programs -The Rotary Foundation's six areas of focus
Increase collaboration and connection with other organizations
Create significant projects both locally and internationally
Raise your hand if your club has been actively creating awareness and raising funds to eradicate polio.
In 1985 we started with a dream to eradicate polio in the world. Some of you will have started working on this project way back then
Over the years we have worked in collaboration with WHO, UNICEF, US Centers for Disease Control and latterly the Bill Gates Foundation
Those that have been fortunate enough to participate in a National Immunisation Day (NID) in India or Africa will know how important the UNICEF are in finding the children that need to be immunised and persuading their parents to agree to immunisation.
Now we are this close to finishing.
PolioPlus, a project to be proud of.
It is time to think more about working in partnerships to achieve our goals.
You will notice that The Rotary Foundation’s has six of areas of focus – Can anyone tell me what they are?
RI Strategic Plan Update Sep - Nov 2010

9. The Rotary Foundation - 6 Areas of Focus
Peace and conflict prevention/resolution
Disease prevention and treatment
Water and sanitation
Maternal and child health
Basic education and literacy
Economic and community development
We are a Rotary Foundation Future Vision pilot district. Do you understand how your club can benefit from Future Vision.
Did you know that there under Future Vision there are two types of grants. District Grants and Global Grants.
In the last year 12 clubs have participated in district grants receiving $30K on a 1:1 basis so that $60K went back into the local community.
Are you will already be working with Past District Governor Tony Fryer and his team to find projects that fit within these guidelines.
If not, or if you want to know more about Future Vision, Foundation and the six areas of focus join the Rotary Foundation stream today.
My special interest has always been literacy. There are many opportunities to develop a literacy project in a low decile school. For example Books in Homes, reading assistance or in partnership with an overseas club in another district - like the education project we did in China working with the Tsim Sha Tsui club from Hong Kong.
Consider these areas of focus when planning your next club project or as a result of being inspired by one of today’s sessions. What will work best in your club? Find something that interests you. Choose something that you are passionate about. Start planning . The choice is yours.
RI Strategic Plan Update Sep - Nov 2010

10. Enhance Public Image and Awareness
Unify image and brand awareness
Publicize action-oriented service
Promote core values
Emphasize vocational service
Encourage clubs to promote their networking opportunities and signature activities
Rotary Coordinator Rob Crabtree and Rotary Foundation Coordinator John Cole help us focus on our strategic priorities
Now we have a Rotary Public Image Coordinator. For those that do not already know, I am pleased to announce that our local RPIC – Governor Howard Tong.
We have three outstanding NZ Rotarians to help us. Two of them from District 9940
The RI Board takes the priority to Enhance Public Image very seriously. Did you know that RI has put aside USD4m pa for PR for the next 3 years? This is a grant is contestable on a 3:1 basis. This year 6 NZ districts secured a USD50K multi district PR grant.
Rotary bought $40K of TV time. Using their carded rate, TVNZ gave us $130K worth of time.
We bought billboard and bus shelter advertising with the balance of the money.
Public Image and Awareness increased exponentially. Usually we receive 2 to 3 calls a month to our 0800 number
During the 6 week campaign (that was interrupted by the Christchurch earthquake) the 0800 number received over 80 calls from people interesting in joining Rotary.
Maybe you club has received one of these membership referrals.
RI Strategic Plan Update Sep - Nov 2010

11. Commitment to Excellence
Help us!
Collaborate
with all
Communicate
the rationale
Lead the change
Be open-minded
Innovate
Commitment to Excellence
Confucius offered this advice “Tell me and I’ll forget. Show me and I’ll remember. Involve me and I’ll understand.”
Our job as club and district leaders is to help our clubs succeed. We are all committed to excellence in Rotary.
As Rotary leaders – past, current and future – each of us has an important role to play in realizing the vision.
We can promote innovation with an open-mind and lead change where many may not feel the need to shift our thinking.
This year we trained our Pacific Island and NZ Presidents Elect at South Pacific PETS in Auckland
Those that attended know that it was highly successful
Listen to some feed back from a PI President Elect
“a brief note to thank you all for your commitment and contribution to what I believe was an incredibly valuable inaugural SPPETS.  I have to admit I was a bit sceptical when I arrived in Auckland although I was trying to approach it with an open mind.   I have come away with a renewed understanding of the power of Rotary and a real enthusiasm for the task ahead, and I hope you share these feelings.  I have long believed in the need for Rotary to change and this weekend emphasised to me that there is now a real will to embrace change right through the organisation.  From talking with you and sharing the experience of the weekend with you, I have a strong belief that you all shared that understanding of the need to change and that we have a shared commitment to change.  I know it will not be easy – for some of you the challenges will be significant.  But change has to happen if Rotary is to celebrate another 100 years of Service.” 
We received many similar s
BUT……….it took great courage for our Governors Elect to shift thinking.
So communicating the rationale behind the plan is critically important.
It takes a collaborative approach and a lot of time and commitment to make change happen in any organization—and Rotary is no different.
Your involvement and willingness to communicate these ideas in your club is one key part to successfully fulfilling our priorities.
RI Strategic Plan Update Sep - Nov 2010

12. RI Strategic Plan
“We must never permit ourselves to become a super-exclusive,
hide-bound little body…”
Paul Harris,
1918 RI Convention
In 1918, Paul Harris stated, “We must never permit ourselves to become a super-exclusive, hide-bound little body…”
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As Rotarians, we need your help to shape Rotary’s future. With your knowledge and experience, I ask you to act as ambassadors for RI, promoting and engaging your club to understand that they have a significant role in contributing to its future.
The revised RI Strategic Plan is a framework that emphasizes Rotary International’s core purpose – to support clubs and pursue the programs and activities that promote the Object of Rotary. 
By empowering innovation in your club while preserving our core values, the magic that is Rotary today will continue for many generations to come.
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