1. PR Higher Apprenticeship
Unit 9
Delivering and evaluating public relations campaigns

2. PR Higher Apprenticeship
Resource requirements for different tactics
Unit 9: Delivering and evaluating public relations campaigns

3. PR Higher Apprenticeship
Example of a project timeline
Unit 9: Delivering and evaluating public relations campaigns

4. PR Higher Apprenticeship
Example of a timeline for a printed publication
Unit 9: Delivering and evaluating public relations campaigns

5. PR Higher Apprenticeship
Example of a campaign calendar
Unit 9: Delivering and evaluating public relations campaigns

6. PR Higher Apprenticeship
Example of a campaign grid for a campaign ‘Don’t Go the Extra Mile!’
Unit 9: Delivering and evaluating public relations campaigns

7. PR Higher Apprenticeship
Example of a meeting agenda
Unit 9: Delivering and evaluating public relations campaigns

8. PR Higher Apprenticeship
Example of an event itinerary
Unit 9: Delivering and evaluating public relations campaigns

9. PR Higher Apprenticeship
Evaluating own contributions and campaign implementation using media analysis
Unit 9: Delivering and evaluating public relations campaigns

10. PR Higher Apprenticeship
Evaluating own contributions and campaign implementation using market research
Unit 9: Delivering and evaluating public relations campaigns

11. PR Higher Apprenticeship
Metrics for analysing campaign and personal performance
Unit 9: Delivering and evaluating public relations campaigns

12. PR Higher Apprenticeship
Evaluation points for own contributions and campaign implementation
Unit 9: Delivering and evaluating public relations campaigns