1. Gary VaynerChuk
Jab, Jab, Jab, Right Hook

2.
Round 1 - the setup

4. Round 1 - the setup
You can’t just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face.
No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot.
Like their traditional media platform cousins, every social media platform has its own language.
Great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That’s a constant.
What’s always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.
Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.

5. Round 1 - the setup Today’s Perfect Right Hooks always include:
1) They Make the call to action simple and easy to understand.
2) They are perfectly crafted for mobile, as well as all digital devices
3) They respect the nuances of the social network for which you are making the content.

6. Round 2: The Characteristics Of Great Content And Compelling Stories
It’s Native
It Doesn’t Interrupt
It Doesn’t Make Demands – Often
It Leverages Pop Culture
It’s Micro
It’s Consistent And Self-Aware

7. Round 2: The Characteristics Of Great Content And Compelling Stories
IT’s Native
Round 2: The Characteristics Of Great Content And Compelling Stories
Content is king, but context is God.
You can put out good content, but if it ignores the context of the platform on which it appears, it can still fall flat.

8. Round 2: The Characteristics Of Great Content And Compelling Stories
It Doesn’t Interrupt
Round 2: The Characteristics Of Great Content And Compelling Stories
Today marketers don’t have to intrude on the consumer’s entertainment. In fact, it’s imperative that we don’t.
People have no patience for it anymore, as evidenced by the speed with which they jumped on the chance to bypass advertising altogether with the advent of DVRs in the late 1990s, and other commercial-skipping devices.
If we want to talk to people while they consume their entertainment, we have to actually be their entertainment, melding seamlessly into the entertainment experience. Or the news experience. Or the friends-and-family experience. Or the design experience. Or the networking experience.

9. Round 2: The Characteristics Of Great Content And Compelling Stories
It Doesn’t Make Demands - Often
Round 2: The Characteristics Of Great Content And Compelling Stories
Leo Burnett offered the following advice for making great content: “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
I’m going to add one more directive: Make it for your customer or your audience, not for yourself.
How do you know what content people find valuable? Look on their phones.
Phone home screens show you everything you need to know about what kind of content people value.
When you deliver a precise jab with native content, it might take your consumer a split second before he realizes that the story he’s paying attention to is being told by a brand, not an individual.
Yet if your content is great, the realization won’t piss him off. Instead, he’ll appreciate what you’re offering.
Because when you jab, you’re not selling anything. You’re not asking your consumer for a commitment. You’re just sharing a moment together.

10. Round 2: The Characteristics Of Great Content And Compelling Stories
It Leverages Pop Culture
Round 2: The Characteristics Of Great Content And Compelling Stories
Integrate your content into the stream, where people can consume it along with all their other pop culture candy.

11. Round 2: The Characteristics Of Great Content And Compelling Stories
It’s Micro
Round 2: The Characteristics Of Great Content And Compelling Stories
Jab at people, all the time, every day.
Talk about what they’re talking about.
When they start talking about something different, talk about that instead.
Repeat. Repeat. Repeat.

12. Round 2: The Characteristics Of Great Content And Compelling Stories
It’s Consistent and Self-Aware
Round 2: The Characteristics Of Great Content And Compelling Stories
Consider how each and every post, tweet, comment, like, or share will confirm your business’s identity.
Though your business’s micro-content will vary wildly every day, it must consistently answer the question “Who are we?”
You can and should learn to speak as many languages as possible, but no matter which language you’re using, your core story must remain constant.
And no matter how you tell your story, your personality and brand identity must remain constant, too.

13. Round 3: Storyteller on Facebook
Questions to Ask when creating FaceBook Content
Is the text too long? Is it provocative, entertaining, or surprising?
Is the photo striking and high-quality?
Is the logo visible?
Have we chosen the right format for the post?
Is the call to action in the right place?
Is this interesting in any way, to anyone? For real?
Are we asking too much of the person consuming the content?