1. Get On Board with the Campaign
California Biennial Conference
April 7, 2018
Donna Graham, WAFCS Public Information Officer
Rene Ketchum, WAFCS Past President
2017 Washington Teacher of the Year
I Introduction
A. Introduce myself and Rene
B. Take stock of the room…
1. How many Students?
2. How many Secondary Educators?
3. How many in Higher Education?
4. How many in other professions?
II. Introduction to Say Yes to FCS
A. How many are familiar with the Say Yes to FCS Campaign?

2. Addressing the Educator Shortage
Title
National Campaign
Addressing the Educator Shortage
Campaign Goals:
Recruit young people and adults
Increase visibility and awareness
Brief Background
There is an established and growing shortage of family and consumer sciences professionals in secondary, higher, and Extension education. This shortage increasingly results in educator positions going unfilled or filled with unqualified individuals. Shortages of family and consumer sciences educators and those enrolled in family and consumer sciences educator preparation programs too often result in program closures.  Issues and possible strategies impacting resolution of the family and consumer sciences educator supply/demand imbalance was the focus of three summits addressing the educator shortage. "Say Yes to FCS: Filling the Family & Consumer Sciences Educator Pipeline" is the resulting national educator recruitment campaign being led by the American Association of Family & Consumer Sciences (AAFCS) and nine other FCS organizations to develop and provide access to campaign resources and tools, while also promoting campaign engagement and impact through AAFCS communication networks. 
The campaign is designed to support and advance existing educator recruitment initiatives and provide models and assistance for new efforts. Use of "Say Yes to FCS" branding shared by a number of current campaigns is intended to promote national recognition, maximize impact, and underscore unity and collaboration of efforts. 
Recently the campaign received a $748,000 grant from USDA-NIFA (National Institute of Food & Agriculture) to help fund the campaign. This grant will help provide materials, pay for media exposure, and fund research about the growing shortage of FCS educators.
In a nutshell the campaign goals are:
Recruit young people and adults to become family and consumer sciences educators
Increase visibility and awareness

3. National Campaign Partners
Title
National Campaign Partners
National Campaign Partners

4. Title
Milestones
Annual National summits to sustain a forward motion for the campaign
Online recruitment space for recruiters and prospective educators
Platform and direction for social media and public relations
Designated two signature initiatives
FCS Dine In Day on December 3 each year
National FCS Educator Day - February 13, 2019
Accomplishments in the campaign so far:
Annual summits to sustain a forward motion for the campaign
Summit I- Identify Issues and develop strategies
Summit II- Share successes
Summit III- Develop working groups to expand the reach and develop a common message
Provide Online recruitment space for recruiters and prospective educators
Develop platform and direction for social media and public relations
Designated two signature initiatives to promote the profession
FCS Day December 3 each year
National FCS Educator Day
February 13, 2018
February 13, 2019
In 2020 FCS Educator day will be the 2nd Wednesday in February coordinated with FCCLA Week

5. Big Ideas and Goals Develop a common message Use brand logos
Form meaningful partnerships
Expand resources for educators
Develop strategies for facilitating FCS educator certification
Take action through legislative focused activities
Conduct and disseminate research
During the three summits, these big ideas and goals have been determined to be imperative for success:
Develop a common message
Use brand logos
Form meaningful partnerships
Expand resources for educators
Develop strategies for facilitating FCS educator certification
Take action through legislative focused activities
Conduct and disseminate research

6. Implementing the Two Signature Initiatives
One Enthusiastic Teacher
One Small School District
Three BIG Successes
Donna Introduce Rene:
Immediate Past President of WAFCS ~ 2016 WAFCS Teacher of the Year ~ At the 2017 AAFCS Annual Conference, Rene was recognized as Washington State’s TOY ~ In Dallas she was asked by the national Elementary, Secondary, and Adult Education Community to join their Board and be Chair-Elect in 2018 (Atlanta) and Chair in 2019 (St. Louis).
Rene:
Dine In Day – 2 years – Share history
2015 – started small
2016 – involvement of school district and community
Show Dine In Day Video from 2016*
FCS Educator Day - Collecting pictures from Washington FCS Educators
Show Educator Day video*
Important Points to Cover:
2015 learned about Dine In Day at a Leadership Conference
Got her students involved and recognized at a Toledo City Council meeting where they requested a proclamation that December 3, 2015 be declared Dine In Day in Toledo
Students invited parents, teachers, school administration and town dignitaries to the event December 3, 2015.
2016 – District superintendent collaborated with FCS and paid for some of the food supplies for the 2016 Dine In Day
Posted FCS “Dining In Day” on YouTube and Twitter. She and her FCS students were recognized by AAFCS who posted her videos and twitter feeds on their sites
Both of these videos are on the AAFCS website at Say Yes to FCS/national educator day/celebration ideas.

7. How can you participate? Make Social Media Work for YOU!
Build social media platforms
Develop sample messages with facts
Promote social media resources
Monitor and measure outreach
RENE:
One of the easiest ways to showcase your work and your students is to use one of the many forms of social media.
Talk about how you make social media work for you – increased attention for you and your classes.
Build social media platforms – Rene: talk about setting up your Twitter Account
Develop sample messages with facts – Talk about getting the educators involved and show the #I AM FCS Video you created
What AAFCS is doing to help
Promote social media resources – webpage, toolkit, webinars, etc.
Monitor and measure outreach – HQ is keeping track

8. Title Proactive Suggestions Access and use educator recruitment tools
Use FCS “Branding” logos
Participate in FCS Day December 3, 2018
“Dine In” for Healthy Families
the Table
Participate in National FCS Educator Day February 13, 2019
Proactive Suggestions
Access and use educator recruitment tools found on the AAFCS Website – Toolkit will be available in the near future
Use FCS “Branding” logos
Participate in FCS Day December 3, 2017
“Dine In” for Healthy Families
the Table
Participate in National FCS Educator Day February 13, 2019

9. Title Share…Share…SHARE! Share student successes
Share successful strategies
Establish FCS programs as a high need
certification area
Provide online resources
Increase awareness of the profession
The most important element for success in this campaign: Share…share…share
Share student successes
Share successful strategies
Establish FCS programs as a high need certification area
Provide online resources
Increase awareness of the profession

10. California Affiliate and Members:
Why should you get involved?
How are you addressing your
educator shortage?
Why should you get involved?
Everyone likes to be recognized for their work
Strengthens your programs
Gets attention of your peers, administrators, and parents
Popular programs attract more students
There is money available for those who know how to get themselves recognized
All groups are looking for professionals who do outstanding jobs and need to recognized as prime examples of their profession
How is the California Affiliate addressing their shortage?
Ask the Audience
How can individual educators get involved?

11. Washington State’s Campaign
A Collaborative Effort between state FCS organizations to recruit & retain new educators and raise awareness of the Family and Consumer Sciences profession.
We’d like to share what Washington State has done to recruit educators…
In 2016 Dr. Debbie Handy of Washington State University facilitated the creation of a collaborative group to bring Say Yes to FCS to Washington State. This group is made up of representatives of…

12. “We Find Strength in Working Together”
The Partners in the Washington State Campaign
WAFCS, OSPI, FCCLA, WA-ACTE, WAFACSE, CWU, SPU, and WSU

13. Washington State’s Campaign
Encouraging members to participate in the two signature initiatives
Collaboration between groups
Student Unit Project
Universities Cooperation in posters
Starting small, we are:
Encouraging members to participate in the two signature initiatives
By informing members in publications and on social media
By presenting sessions at the Annual ACTE Summer Conference and Annual FCS Conference
Collaboration between groups
FCCLA assists at Annual Conference; WAFCS members assist at State Leadership Conference
Annual Conference is a joint conference with WAFCS and WA-FACSE
Student Unit Project
Student Unit created promotional posters
Paid for by funds collected from the collaborative groups
Universities Cooperation in posters
What is unique about the posters is that all three universities in Washington gave permission to have all three logos on each poster

14. The Challenge: What is California going to do?
What are YOU going to do?
We’ve introduced the Say Yes to FCS to you
We’ve given you some ideas of what the Washington Campaign is doing
We’ve Provided Social Media tips and AAFCS website resources
Group Discussion

15. Social Media for Educators
One way to become actively involved is to use social media.
Hand out copies of Esther Aloia’s Social Media for Educators packet.

16. On the FCCLA National Website http://fcclainc.org/say-yes-to-fcs.php
On the AAFCS Website
On the National Association of State Administrators of Family & Consumer Sciences (NASAFACS) Website
On the WAFCS Website
Website Resources
On the FCCLA National Website