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Mass and Department stores support Home & Gift categories more promotionally than other retail channels Source: Market Track Promotional Data Dates analyzed:

Published byDerek Parker Modified over 6 years ago

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Presentation on theme: "Mass and Department stores support Home & Gift categories more promotionally than other retail channels Source: Market Track Promotional Data Dates analyzed:"— Presentation transcript:

1 Mass and Department stores support Home & Gift categories more promotionally than other retail channels Source: Market Track Promotional Data Dates analyzed: November 2014-October 2015

2 In the last 12 months, 52% of Home & Gift promotions on retailer websites were featured in November and December

3 Little regional variation in Home & Gift promotions over the past 12 months—category not affected by location

4 Christmas Items only Home & Gift category to receive significant promotional support in Broadcast media Category Media Type Total Promotions CANDLES Radio 620 All Media Types CHRISTMAS ITEMS 21536 TV 6094 27630 LAWN DECOR 42 711 753 OUTDOOR LIGHTS 143 635 778

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