1. FaxCentre 2218 Power Packed! 11/17/2018
Welcome to this training session for the Xerox FaxCentre 2218! The FaxCentre 2218 is a robust, high-volume fax machine with 4-in-1 multifunction capabilities. It is small enough for a desktop, and powerful enough to support the high-volume fax activity of a workgroup or an office. Xerox has been successful worldwide in the fax category, and the FaxCentre 2218 will be a key part of our continued growth. For the next few minutes, we’ll be reviewing this product and how it can benefit your customers.

2. Value Proposition and Key Messages
FaxCentre 2218
11/17/2018
Value Proposition and Key Messages
The FaxCentre 2218 is a robust and powerful solution helping high- volume fax workgroups to increase their productivity at a competitive price.
Robust
Up to 18 ppm
16 MB fax memory
Up to 1200 sheet capacity
Fully Featured
60 1-touch / 400 Speed / 399 Group dials
Secure Fax & 100 Mailboxes
PC Fax / LAN Fax
Color Scanning
The FaxCentre 2218 is a robust and powerful solution that will help high-volume fax workgroups increase their productivity at a competitive price.
There are three primary sources of value for the FaxCentre 2218– the product’s robustness, rich feature set, and versatility.
The FaxCentre 2218 is a reliable and robust machine that can handle even the heaviest workload. The engine has a duty cycle that can handle up to 20,000 transactions in a month. The FaxCentre 2218 also comes standard with a large 50-sheet DADF, 16 MB of standard fax memory, which is among the highest in its class, and a maximum paper capacity of 1,200 sheets to minimize user intervention.
The FaxCentre 2218 also comes fully-loaded with many of the features required in high-volume fax environments. Super G3 fax transmission, 60 1-touch dials, 400 speed dials, secure fax receive, 100 password-protected mailboxes, PC fax, and fax forwarding to fax capabilities all come standard.
The versatility of the FaxCentre 2218 also makes it stand out. A user can fax directly from the PC, feeder, or the platen which allows for a greater variety of fax send options. If a user has smaller documents that need to be faxed in—such as receipts for an expense report—they can just fax it in straight from the platen—there’s no need to make copies first. The FaxCentre 2218 also comes standard with 4-in-1 multifunctionality allowing users to complete a wide variety of tasks with their FaxCentre. The Network option opens the door to features such as LAN fax and network printing.
Versatile
Fax from PC, document feeder, or platen glass
Standard 4-in-1 multifunctionality
Networkable
Power Packed!
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3. Features and Benefits FaxCentre 2218
11/17/2018
Features and Benefits
Super G3 provides fast transmission speeds
16 MB Fax memory holds up to 1280 pages
1,200 sheet maximum paper capacity minimizes user intervention
60 1-touch dials and 400 speed dials save time
PC Fax enables users to fax documents directly from PC increasing productivity.
Secure Fax & Mailboxes provide enhanced protection for security conscious customers
Fax Forwarding to fax can be used for archival purposes
What are users looking for in a high-volume fax device? They are looking for fast transmission times; minimal intervention; and convenient features to save time. The FaxCentre 2218 meets all requirements of high-volume fax environments. Key fax features of the FaxCentre 2218 include:
Fast SuperG3 transmission speeds
16 MB of fax memory that can hold up to 1,280 pages
Up to 1,200 sheet paper capacity to minimize user intervention
60 1-touch dials and 400 speed dials to save time
PC faxing capabilities which enable users to fax documents directly from their PC and eliminates the need for hardcopy creation
Secure fax and 100 password protected mailboxes provide enhanced protection for security conscious customers
And Fax forwarding to fax capabilities, which lets users archive or share faxes
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4. Features at-a-Glance FaxCentre 2218 Faxing Scanning Printing Copying
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Features at-a-Glance
Faxing
33.6 kbps modem w/ JBIG compression
16 MB fax memory
PC fax and optional LAN FAX
60 1-touch / 400 Speed / 399 Group Dials
100 Department codes
Secure Fax Receive & 100 Mailboxes
Scanning
Color scanning
Up to 4800 enhanced dpi
TWAIN & WIA standard
Bundled Scan Software (PaperPort & OmniPage)
Printing
Up to 18 ppm Laser printing
Up to 1200 enhanced dpi
Direct connect via parallel and USB
PCL print driver standard
Optional network printing Postscript, Linux, and Mac
Copying
Up to 18 ppm
50 sheet DADF
600 dpi resolution
Scan Once/Print Many
Electronic Precollation
ID Card Copy
Booklet Creation
The FaxCentre 2218 comes standard with 4-in-1 multifunctionality allowing it to support a wide variety of basic office needs right out of the box. We have talked about the some of the key fax features that the FaxCentre 2218 offers—now let’s explore some of the other features.
Scanning features of the 2218 include:
Color scanning
Up to 4800 dpi resolution
And it comes bundled with Nuance PaperPort and OmniPage Scan Software
Printing features of the FaxCentre 2218 include:
18 page per minute laser printing
Standard PCL print driver
And Optional network printing
The FC 2218 also has basic Copying functions. Users can:
Copy at speeds of up to 18 pages per minute from the 50 page duplex automatic document feeder
Scan once/Print many
Electronic Precollate
ID card copy
And Create booklets
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5. Internal Positioning List Price Monthly Volume FaxCentre 2218
11/17/2018
FaxCentre 2218
18 ppm fax
50 Sheet DADF
650 Std /1200 Max Sheets
PC Fax
60 1-touch Dials
FaxCentre 2121
21 ppm fax
35 Sheet ADF
250 Std/750 Max Sheets
Opt. Dual line
Scan to
F116 Replacement
List Price
F110
10 ppm fax
20 Sheet ADF
250 Sheet Tray
The FaxCentre 2218 joins the FaxCentre F110 and F116 replacement in the Xerox Fax Portfolio. From the small business with basic faxing needs all the way up to an enterprise workgroup where faxing plays an integral role in their work processes, there is a model suitable for every need in Xerox’s portfolio.
Monthly Volume
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6. User Friendly IT Friendly Cost Control FaxCentre 2218
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User Friendly
IT Friendly
Cost Control
Easy to install & support
SNMP V2 compliance enables integration with device management systems (i.e. CentreWare Web, Xerox Device Mgmt)
Supports major operating systems:Win98/ ME/ 2000/ XP/NT/2000, MAC, and Linux
Reduce paper costs with:
Duplexing capabilities
PC fax and optional LAN fax
100 Department Codes restrict access to the device for authorized users
Junk Fax Barrier blocks unwanted junk faxes
Consolidate several standalone devices
An intuitive and user friendly interface
Fast 18 ppm print engine and Super G3 fax transmission
60 1-Touch/400 Speed/and up to 399 Group dials increases productivity
PC Fax and LAN Fax capabilities flexibility
16 MB fax memory and 1,200 sheet paper capacity minimize user intervention
The FaxCentre 2218 is a robust and network-friendly machine. When installing new devices to the network, an IT department’s primary concern is often “what burden will this place on my System Administration Staff?”. You can assure key contacts in IT roles that the FaxCentre 2218 is not only easy to install on the network, but it’s simple to manage over it’s lifetime. The 2218 is also SNMP V2 compliant which enables integration with device management systems such as CentreWare Web or Xerox Device Mgmt, and it supports all the major operating systems.
The FaxCentre 2218 is also has built in features that helps customers to control and reduce costs by:
Reducing paper costs w/ duplex capabilities, PC fax, and optional LAN fax
Tracking usage and restricting access to the device to authorized users with 100 Department codes
Creating a list of devices from which transmissions will be accepted with the Junk Fax Barrier
Consolidating several standalone devices
Users will love the convenience, reliability, productivity, and versatility of the FaxCentre 2218.
The 2218 will save time and help get more work done with:
An intuitive and friendly user interface
A speedy 18 page per minute print engine
Super G3 fax transmission
1-Touch dials, Speed dials, and Group dials which enable users to fax at the touch of a few buttons
PC Fax and LAN Fax capabilities, which enable faxing straight from the PC
And 16 MB of fax memory and a 1200 sheet maximum paper capacity which minimize user intervention
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7. Key Differences to the WC4118
FaxCentre 2218
11/17/2018
Key Differences to the WC4118
Designed for high volume faxing
Fax options are default
60 1-touch dials
2X the speed dials
2X the fax memory
5X the number of mailboxes
Supports 100 Department Codes
PC Fax and optional LAN Fax from print driver
More robust document handler
50 sheet DADF vs. 40 sheet ADF
Faster DADF scan speed ~1.6 sec/page
The FaxCentre 2218 is based off the WorkCentre 4118, making it easy to service and support, but offers many enhanced fax features that make it well positioned for the high volume fax market. The device is designed as a FaxCentre with high-volume fax users in mind so the user-interface is set up with fax options being the default. Compared with the WC4118, the FaxCentre 2218:
Supports 60 1-touch dials
Has twice the number of speed dials
Twice the amount of fax memory
5X the number of mailboxes
Supports the use of department codes
Supports PC fax and optional LAN fax, which enables users to fax documents directly from their PC and eliminates the need for hardcopy creation.
And comes standard with a more robust 50 sheet Duplex Automatic Document Feeder with scan speeds of up to 1.6 seconds per page compared to a 40 sheet Automatic Document Feeder on the WorkCentre 4118
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8. Comparison with WorkCentre 4118
FaxCentre 2218
11/17/2018
Comparison with WorkCentre 4118
WorkCentre 4118x
FaxCentre 2218
Copy | Print | Scan | Fax
Copy Centric
Fax Centric
Print Speed (letter) 18
First Page Out Time
As fast as 10 sec.
Copy/Print Resolution
600x600/1200x1200
1 Touch dials 60
Speed Dials
200
400
Fax Memory
8 MB
16 MB
Mailboxes 20
100
Department Codes
Feeder Type
40 Sheet ADF
50 Sheet DADF
QuickScan Speed
3 sec/page
1.6 sec/page
PC Fax
N/A
Standard
LAN Fax
Optional
This chart gives us a closer comparison between the fax features of the FaxCentre 2218 and the WorkCentre 4118x. Built on the same engine, both share the same print, copy, and scan functionality. The FaxCentre 2218 extends beyond the fax functionality of the WorkCentre 4118x, with more speed and group dials, fax memory, and mailboxes.. One touch dialing, department codes, and PC fax have been added as well, along with optional LAN fax.
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9. Xerox Fax Portfolio FaxCentre 2218 FaxCentre 2218 FaxCentre F110
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FaxCentre F110
FaxCentre 2121
FaxCentre 2218
(F116 Replacement)
Print Speed
10 ppm
21 ppm
18 ppm
Std/Max Paper
250/250
251/750
650/1200
ADF Capacity
20 sheets
35 sheets
50 sheets
Modem/Compression
33.6/JBIG
Max Fax Resolution
300 dpi
400 dpi
Color Scanning No
Yes
Dual Line Option
Optional
1 Touch/Speed/Group
0/199/10
26/500/32
60/400/399
PDL
GDI
GDI/PCL Opt./PS Opt.
PCL/PS Opt
Network Option
PC Fax
Scan to
Internet Fax
Engine Life
50K
150K
300K
Fax Management SW
Companion Pro
Control Centre
Here is a more detailed comparison of the FaxCentre 2218 versus the F110 and F116 replacement. As you can see, the FaxCentre 2218 is very well positioned within our own portfolio to meet the needs of the high volume fax environment with more fax memory, speed dials, paper capacity, and a 50 sheet DADF.
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10. Competitive Landscape
FaxCentre 2218
Competitive Landscape
11/17/2018
FC 2218
LC710
UF 8000
4420 L
DC 635
Print/Copy Speed
18 PPM
19 PPM
15 PPM
16 PPM
Paper Capacity
650/1200
250/1100
250/800
250/1350
250/500
ADF
50 Sheet DADF
70 Sheets SF
100 sheets
50 Sheets SF
Secure Fax Mailboxes
100 50 10
Yes
Dual Line No
OPT
1 Touch / Speed/Group
60/400/399
72/128/199
80/200/279
90/200/250
59/200/279
Dept Codes 99
150 30
Fax Memory STD/Max
16MB/16MB
8MB/40MB
12MB/512MB
7MB/40MB
16MB/24MB
Internet Fax
PC Fax
Network (LAN) Fax
PC Printer
STD
Network Printer
PC Scanner
Network Scanner
Scan-to-
The FaxCentre 2218 will compete in a crowded market. There are at least 18 vendors with products in the high-volume fax market! These are the 4 main competitors to the Xerox FaxCentre The FaxCentre 2218’s main advantage is its value—it is more fully featured at its standard configuration than any of its competitors. To match the standard configuration of the FaxCentre 2218 with a competitive product, one would have to pay significantly more.
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11. Competitive Strengths and Weaknesses
FaxCentre 2218
11/17/2018
Competitive Strengths and Weaknesses
Canon’s Strengths: L710 offers a dual line option, scan-to- , internet fax, and faster print speed.
Canon’s Weaknesses: Additional costs for multi-functionality, lower paper capacity, lack of scan-to-pc and fax-to-pc, and less speed/group dials
Sharp’s Strengths: The 635 offers scan-to- and optional dual line
Sharp’s Weaknesses: Lower paper capacity, less memory, and less 1-touch/speed/group dials
Ricoh’s Strengths: The 4420L offers internet fax, scan-to- , an optional dual line, and is less expensive
Ricoh’s Weaknesses: Additional costs for multi-functionality, lower standard paper capacity and memory, and less speed/group dials.
This slide provides a brief overview of the strengths and weaknesses of the FaxCentre 2218’s main competitors.
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12. Target Markets FaxCentre 2218
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Target Markets
The FaxCentre 2218 is an ideal solution for:
High fax volume workgroups that require robust and high end fax functionality along w/ convenience copying, printing, and scanning.
Offices where space is a premium
Specific Vertical Markets:
Financial/Banking
Healthcare
Legal
Insurance/Mortgage
Public Sector
Who is the FaxCentre 2218 designed for? As a premium addition to the Xerox fax portfolio, the FaxCentre 2218 is perfectly tailored to:
High fax volume workgroups in larger companies that require robust and high end fax functionality along with convenience copying, printing, and scanning.
Offices where space is a premium
And customers who are ready to replace older standalone fax equipment
Specific industries with applications best satisfied by the FC2218 include Financial & Banking Services, Health Care, Legal, Insurance and Mortgage companies, and the public sector.
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13. Configuration FaxCentre 2218 Fax / Print / Copy / Scan Options
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Configuration
Fax / Print / Copy / Scan
Standard Configuration Includes:
Super G3 fax transmission
Direct Connect printing via Parallel & USB
Color scanning
650 Sheet input
Duplex Automatic Document Feeder
Options
There is only 1 configuration of the FaxCentre Standard features include:
Super G3 Fax with less than 3 seconds per page transmission speed
Direct Connect printing via Parallel & USB
Color Scanning
650 sheet paper input capacity
And a 50-sheet Duplex Automatic Document Feeder
Optional accessories for the FaxCentre 2218 include:
A 2nd tray that meets the needs of higher-volume users for a total paper input capacity of 1200 pages
A Network Activation Kit which enables network printing, LAN Fax, and contains PostScript 3 emulation as well as Mac and Linux drivers
A cabinet stand, enabling the product to stand alone, rather than on a desk or table top
And a Foreign Device Interface, which enables attachment of a coin or card-operated device to the machine
2nd Tray w/ 550 Sheet Capacity
Network Kit
Cabinet Stand
Foreign Device Interface
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14. FaxCentre 2218
Review
11/17/2018
High-end FaxCentre targeting high-volume fax workgroups
The FaxCentre 2218 is:
Robust – Capacity and Quality add up to high performance
Fully Featured – Powerful fax solutions get the job done
Versatile – Faxing alternatives & multifunctionality create solutions
So what is the FaxCentre 2218? It is a fax device positioned at the high end of Xerox’s fax portfolio targeting high-volume workgroups. It stands out among its peers because it is robust, fully featured, and versatile.
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15. Summary FaxCentre 2218 Value Features Benefits Robust Fully Featured
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Value
Features
Benefits
Robust
Up to 18 ppm
16 MB fax memory
Up to 1200 sheet input capacity
Increased productivity with reduced waiting and less operator time
Holds up to 1280 sheets
Minimize customer intervention
Fully Featured
60 1-touch / 400 Speed / 399 Group dials
Secure Fax and 100 Secure mailboxes
PC Fax / LAN Fax
Color Scanning
Increased Productivity
Peace of Mind
Send faxes straight from the PC and eliminate hardcopy creation
Increase retention with the impact of color
Versatile
Fax from PC, ADF, or platen glass
Standard 4-in-1 multifunctionality
Networkable
Flexibility
Productivity
As you can see there are tremendous features and benefits that make up this new power packed fax offering.
This concludes the training for the FaxCentre Be sure to familiarize yourself with the marketing materials for this product.
So now is the time and this is the product – go knockout the competition with a power packed FaxCentre 2218!
11/17/2018