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Published byAbigayle Summers Modified over 6 years ago
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MOONSHOT ENERGY is an Austin, TX based beverage company
MOONSHOT ENERGY is an Austin, TX based beverage company. We make a line of six sparkling 30% juice energy drinks. The energy drink space does not need another artificial tasting Red Bull clone and MOONSHOT is definitely not that. MOONSHOT's natural premium taste is unlike anything that is currently on market shelves. In Texas, we are available in H-E-B, Sprouts Farmers Market and numerous C-stores and eating establishments. We also have robust online sales in all 50 states. Although we are a relatively new brand, we have been able to connect very strongly with first-timers trying our drinks. Our first sales anywhere came on Amazon.com on Sept. 24, 2015 and we’ve been able to garner a remarkable 320 reviews with a 4.5* average in that short time period. Our customer passion that’s reflected in those metrics is clear when you compare us to a much more established “competitor” such as Hiball Energy which had it’s first sale on Amazon on March 3, 2013 and currently has 254 reviews with a 4.2* average. All energy drinks have their fans, but the difference with MOONSHOT is our fans tend to be much more passionate and engaged because our taste is a game changer.
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MOONSHOT is poised to benefit from 3 national trends
· Energy drink consumption by 27 to 37 y.o. millennials is now eclipsing consumption by 18 to 26 y.o.'s (Mintel Research). By and large, energy drinks are no longer identified with "extreme" activities, but instead are considered a normal lifestyle choice similar to drinking coffee. The sophisticated packaging and superior sparkling juice taste of MOONSHOT is aimed squarely at millennials who are ready (and surprisingly eager in our experience) to move on from the sophomoric energy drinks of their teens. · Energy drink consumption is rising while soda consumption is decreasing and diet soda consumption is rapidly decreasing Full calorie energy drinks such as Red Bull and Monster Energy continue to grow faster than the overall beverage market. Cane sugar sweetened MOONSHOT is aimed squarely at the palates of Middle America providing a superior taste but with a much cleaner list of ingredients. · Healthier eating habits are gaining momentum. MOONSHOT contains no preservatives, no artificial flavorings, no artificial sweeteners, and no dyes/food colorings. Our label is easy to understand and resonates with today’s health conscious consumer.
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MOONSHOT is delicious by itself and uniquely delicious with food
MOONSHOT is delicious by itself and uniquely delicious with food. Unlike Red Bull and Monster, Food Establishments find MOONSHOT a hit with customers at breakfast, lunch or dinner. When was the last time you were craving a Red Bull with a morning bagel? MOONSHOT is tailgate and bar approved! Adults will leap towards a sparkling juice MOONSHOT cocktail over a Red Bull Vodka each and every time. Bar patrons particularly appreciate the mature can design. MOONSHOT has a taste that is loved in all 50 states. We have fans from coast to coast, teens to octogenarians . With only word of mouth marketing, we are finding a great deal of success on Amazon with 90% of our online sales shipping to states outside of TX.
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