1. Botonique Introducing a revolutionary new drink.....
THE BOTANICAL DRINK FOR WINE LOVERS
Innovation addressing a well recognised need...
“At last! A non-alcoholic adult drink that tastes sensational!”
The Sunday Telegraph
Botonique

2. There are changes afoot in UK drinking habits.
There’s money to be made responding to them
or lost by ignoring them

3. 20% of UK adults now don’t drink alcohol at all, up from 1 in 5 last year
41% of UK adults say they are actively trying to cut back
The zeitgeist and demographics suggest that the remaining 39% will reduce over time

4. Millenials don’t drink like their parents did
Many say they avoid pubs because of the alcohol-biased culture and lack of interesting non-alcohol offerings,
genuinely suitable for adults
They actively favour & evangelise for the few places that offer such drinks

5. Millenials love Botonique
But so do their parents, especially their mothers
Those of us who grew up drinking for Britain find we can’t do it any more
We now avoid pubs & bars for exactly the same reason, or go home after 1 or 2 glasses
Botonique

6. Adult soft drinks are far too sweet...
What’s the problem?
Adult soft drinks are far too sweet...
This is the gap in the market
(and still high in calories)

7. While de-alcoholised wines are plain frustrating....
“...lacks the richness, body and complexity of wine...”
“...a sticky texture, more like a breakfast juice...”
“... really don't taste like wine...”
“... died on the finish, leaving you let down and with the taste of acid...”
(Which Magazine panel of wine experts blind-tasting 10 non-alcoholic wines)

8. It took a wine merchant to solve the problem
...drawing on a happy childhood helping her family making and blending hedgerow wines
she extracted the complex flavours found in herbs, spices and other beneficial botanicals...
...had the alcohol removed by reverse osmosis...
...and layered the flavours up to mimic the dry richness, complexity, long finish, and mouth feel of a good sparkling white wine – but with a completely unique flavour.

9. Because 80% still drink alcohol
(but increasingly people care about their health)
she added Prelixir®nutrients, a special blend of vitamins, minerals and amino acids that alcohol depletes
So when guests stay for another round but make that switch to Botonique, or have a low or no alcohol Botonique mocktail, cocktail or wine sprtizer, they will be doing themselves a doubly good turn.
Waking up with happy memories can only be a bonus

10. Botonique has the same dryness and acidity as a dry Prosecco, just 2
Botonique has the same dryness and acidity as a dry Prosecco, just 2.1g total sugars (from pear juice) per 100ml
And just 14 calories. So 17 calories in a flute, 105 in a whole big bottle. 1/6 the calories of wine
No added sugar, artificial sweeteners, preservatives, colours or flavours, no caffeine or sulphites. Only goodness
Botonique

11. Listing Botonique can:
Show customers you care about them:
Their long term health
Their sense of wellbeing next day
Their enjoyment of the evening
Attract new customers
Millenials, women, drivers, expecting mothers, the young and the old, those obliged to abstain
Customers say they will go to any local bar or restaurant that sells Botonique
A magnet for high-spending customers
A magnet for publicity
Increase profits
Much higher turnover than soft drinks
Great margins possible

12. Illustrative serves & prices
Full bottle £18
Sterling Serve 187ml £6
125ml flute £4
With lime,
mint &
cucumber

13. We look forward to working with you to make sales fly!
Please contact Hilary Marsh
Office:
Mobile:
750m glass bottle
Wine-style gold foil