2. Dr Richard Peddie Leadership 201

3. Have a Dream or a vision – Dream Big Dreams…and work hard.

4. The Difference between good work and excellent work is hard work.

5. Dont worry about someone being more talented – worry about someone working harder.

6. Have strong core values.

7. Be confident.

8. What gets measured gets done.

9. The Gross is Not the Net.

10. Always pay your taxes.

11. Athletes are assets.

12. Edge Matters.

13. Dont be afraid to intimidate.

14. People make the Difference.

15. Meritocracy Works!

16. Promote from within.

17. A CEO hires strangers and fires friends.

18. Remember names – its a high honour to the person. People feel recognized and important.

19. I wanted our employees to know everything that was going on in the company and the rationale for all our initiatives.

20. When it comes to media, Less is More.

21. The customer is always right – but sometimes you have to fire the customer.

22. The one who wins the race is often the one who wanted it the most – who trained harder – who wasnt satisfied with a personal best time or even a second-place finish.

23. I worked hard to be authentic.

24. Optimists have more success than Pessimists.

25. I realized I could bring a positive emotional energy to meetings.

26. I lead with energy.

27. Stay current.

28. Diversify your experience.

29. I encouraged ideas.

30. Worst Practices can lead to Best Practices.

31. I had to articulate the right set of corporate and personal values.

32. I had to continuously reflect on those values to make sure they were appropriate to achieving the desired goal of winning.

33. I had to embody the values in my own behaviour – all the time.

34. All people have untapped leadership potential and can hone leadership skills if they are prepared to work at it.

35. It takes trial and error and time – its a learning process…there is no recipe, no list of traits to be checked off.

36. What matters are passion and purpose and life stories.

37. For most of my career, I was student of leadership, knowing what I knew paled in comparison to what I needed to learn.

38. Experience and learning are often transferable.

39. Richard doesnt look back – he looks forward.

40. Always say thanks.

41. Never underestimate the power of books.

43. Thanks Dr Peddie