1. Technology Adoption Pack www.exceedgulf.com Presented By: Bassel Zoueiter Date: May 8, 2012

2. Agenda About Us TAP Background Market Challenge TAP Overview TAP Structure TAP Process TAP Coverage TAP Deliverables TAP Options TAP Team Success Story 2 Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

3. About Us Exceed Business Associates (EBA) is a division under Exceed IT Services & Training marketing services EBA provides marketing services to our customers across the GCC managing results EBA assists organizations in focusing their efforts at managing results instead of managing operations 3 superior marketing solutions ensure the successTo provide superior marketing solutions to our customers across the Middle East and ensure the success of every implementation and marketing strategy we manage Our Vision Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

4. Our Team EBA is supported by a team of senior level marketing associates that develops winning marketing strategies Marketing TeamResearch & Development TeamDesign TeamBusiness Development TeamSales TeamPlanning TeamOperations TeamProject Management TeamQuality Assurance Team 4 Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

5. Our Edge 5 Our People marketing specialists We have senior level marketing specialists ready to develop challenging assignments and serve big ideas Our Approach attention detail We get deeply involved with customers through attention detail, initiatives & receptiveness Our Process marketing methodologies We use proven marketing methodologies to deliver projects on time, on budget & on target Our Results increase ROI We guarantee an increase ROI and while creating a competitive advantage Specialization is the key to mastering the services we offer Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

6. Our Services The talent our associates possess and the expertise that we retain as an organization allow us to channel all our power in the market to offer the following services Marketing Strategy Services Brand Development Services Public Relations Services Marketing Outsourcing Services 6 Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

7. Our Services Marketing Strategy Services Marketing consultation Marketing research & analysis Marketing strategy formulation Marketing mix implementation Brand Development Services Brand creation/enrichment Brand strategy formulation Brand identity design Brand positioning analysis Brand concept/theme development Brand tagline development 7 Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

8. Our Services Public Relations Services Media cover management Press release manage Social media management Online presence management Blog management Marketing Outsourcing Services Long-term outsourcing Campaign based outsourcing Marketing specialists outsourcing 8 Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

9. TAP Background Over 10 years experience in the IT field within the GCC region Found repetition in the challenges our customers face Identified a gap between the implementation and usage of technologies by our customers Found extensive amount of wasted investments by our customers in implemented technologies 9 Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

10. Market Challenge Poor technology adoption rate by employees Low level utilization of these technologies Minimal business value of deployed technologies Low ROI due to lack of technology impact on organizations 10 Gap between business & IT Resistance to change No business value IT budget cuts Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

11. TAP Overview deploy latest technologies TAP is a unique marketing service pack that empowers companies as they deploy latest technologies internally in their organizations achieve the expectations TAP enables companies to have the peace of mind knowing that they will achieve the expectations they have set in the technologies being implemented 11 TAP encourages employees to use the technologies properly & efficiently TAP allows companies to take full advantage of the IT solutions they deploy TAP guarantees that all efforts the company is spending in IT are reaping results Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

12. TAP Structure TAP is structured for 3 main segmentations and under 3 stages: 12 Creating awareness to employees in order to urge them to use the deployed technologies General Employees Showcasing to management how to create business value through the usage of the launched technologies Management Staff Highlighting the IT Department achievement as well as enriching their knowledge IT Staff Pre-Launch Phase Launch Phase Post-Launch Phase Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

13. TAP Process 13 Create an identity for technology Develop a logo, color theme, branding, and slogan for the deployed technologies Create awareness internally Communicate the technology message to the end-users in an understandable way through the use of marketing & promotional material Urge employees to adopt technologies Create a culture of curiosity & interest and encourage employees to voice their comments & questions to the provided on- ground specialists Enable usage of all benefits & features Highlight the technologies benefits & features through informative & meaningful marketing tools Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

14. TAP Process 14 Move employees to the new methods Impose the usage of the new methods through procedures of enforcing the technology usage Train IT department on technologies Enrich IT teams technical knowledge for to support advanced functionalities and train champion players Unfold the achievements of the IT department Publicize IT achievements internally and showcase it externally Create visibility on the technology usage Generate visibility report that contains comparison charts and data analysis Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

15. TAP Deliverables Marketing analysis report Marketing campaign Slogan, color theme, branding, and logo Technology launch event Event invitation e- shots & physical cards Announcement e- shots & educational emails Marketing & promotional material On-ground promoters & specialists 15 Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

16. TAP Deliverables End-user awareness & training sessions IT Department technical training sessions Management adoption enforcement training sessions Launch coverage article in Exceed e- newsletter Microsoft case study* Outsourced product specialists** End-user surveys & employee feedback Visibility report on technology usage 16 Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start? *After getting approval from Microsoft **Outsourced specialist charged separately

17. TAP Options Based on your budget, nature of your internal environment, and corporate framework you can choose one of the following options: 17 TAP LightTAP ComprehensiveTAP Customized kick- start Basic coverage in your organization to kick- start the adoption of deployed technologies end-user Focuses on end-user awareness digital marketing Spreads awareness by utilizing digital marketing initiatives maximum adoption Full coverage in your organization to ensure maximum adoption of deployed technologies Focuses on top management, department heads, IT Department, and end- users digital and printed marketing Spreads awareness by utilizing digital and printed marketing material your expectations Customize the services covered based on your expectations and your desired outcome. Tailor it to the specific needs you have and extends focus on the areas in need Pick the marketing initiatives to be used and the way to deploy it in your organization Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

18. TAP Specialists In addition to your internal team, with TAP you will be adding a full force of professional marketing specialists from Exceed that will work with you hand in hand to enrich your IT workforce and cover the entire lifecycle of launching the technologies end-to-end 18 Marketing Design Communications R&D QA Exceed Customer Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

19. Success Story Achieved 85% adoption rate Covered 400 employees Full awareness campaign Comprehensive marketing Created unique identity Increased technology ROI Aligned business with IT Showcased business value Further IT projects 19 Who are we? What do we do? Whats it all about? Whats in it for you? What are your options? Who is doing the work? What are our references? How does it work? How can we help? How did TAP start?

20. Ready to TAP?