1. Week 1 August 29
Introduction

2. What is database?
A shared collection of logically related data and a description of this data, designed to meet the information needs of an organization
Data repository (data resource)
Designed independently of applications (i.e., data abstraction)
Long-term information needs at the enterprise level
Primarily designed for quick and efficient data retrieval

3. What the Purpose for Learning about Database?
Paradigm shift: Data driven business environment
Knowledge and innovation (e.g., knowledge management, business intelligence)
Production efficiencies
Coordination of vendors (e.g., supply chain management
Competitor and marketplace information
Customer information (e.g., database marketing, CRM)

4. Competitive Advantage
Leveraging and exploiting data to gain a competitive advantage
Knowledge of the customers needs and expectations for products and services
Customization of products and services to retain customers and build their loyalty
Reduce the delivery time of products and services through better coordination of internal production and supply chain
Effectively compete in electronic marketplaces

5. Goal
To analyze the business information needs and design a database that is characterized as
Robust,
A long-term solution,
Meets a multiplicity of business needs, and
Can be implemented