1. E-Commerce
Lecture 7

2. Types of E-Marketplaces:From Storefronts to Portals
Electronic Storefront
A single company’s website where products or services are sold.
The storefront may belong to a
Manufacturer (e.g dell.com)
Retailer (e.g. walmart)
Individuals selling from home etc

3. Types of E-Marketplaces:From Storefronts to Portals
Electronic Malls
An online shopping center where many online stores are located.
In addition to shopping at individual storefronts, consumers can shop in electronic malls (e-malls). Similar to malls in the physical world, an e-mall is an online shopping location where many stores are located. (e.g. Hawaii.com)

4. Types of E-Marketplaces:From Storefronts to Portals
Types of Stores and Malls
General stores/malls
Specialized stores/malls
Regional versus global stores
Pure-play online organizations versus click and-mortar stores

5. Types of E-Marketplaces:From Storefronts to Portals
Types of Stores and Malls
General Stores/Malls
These are large marketspaces that sell all types of products. e.g. Amazon.com.

6. Types of E-Marketplaces:From Storefronts to Portals
Types of Stores and Malls
Specialized stores/malls
These sell only one or a few types of products, such as books, computers, or cars etc.
Amazon.com started as a specialized e-bookstore but today is a generalized store.
Dell.com is a specialized store as it sell computers and computer related gadgets only.

7. Types of E-Marketplaces:From Storefronts to Portals
Types of Stores and Malls
Regional Vs Global stores
Some stores, such as e-grocers or sellers of heavy furniture, serve customers that live nearby. (e.g Parknshop.com)
Some local stores will sell to customers in other countries if the customer will pay the shipping, insurance and other costs (e.g. hothothot.com)

8. Types of E-Marketplaces:From Storefronts to Portals
Types of Stores and Malls
Pure-play online organizations Vs Click-and-mortar stores
Stores may be pure online (virtual) organizations They do not have physical stores.
Others are physical (e.g. brick-and-mortar) stores that also sell online (e.g. walmart.com, woolworths.com.au)