2. Search engine optimization
SEO....What does that mean???
The prerequisite to this is branding and website building.

3. What is a search engine?
Search engines are programs that search documents for specific keywords and return a list of matching documents.

5. Why is optimization important?

7. The iGeneration is here
Use mobile to reach iGens. Does your brand, organization or institution have a mobile presence? This generation is rarely without their smartphone and uses them to make decisions all day, every day. According to a POPAI study on shopping behavior, “tweens” hold about $43 billion in annual spending power – and with increasing mobile and e- commerce, that number will only climb. Instagram is recently moving toward a “click-to-shop” option for retail brands, and mobile apps are adding to the wide selection of information sources for products, services and education. Brands are missing major marketing opportunities by not taking full advantage of mobile optimized messaging.

8. It’s all about “me” for iGens – which is not necessarily a negative, but means brands and organizations need to work harder to understand their interests, hobbies, and goals, then deliver custom experiences. The manner in which iGens consume information is vastly different than previous generations. They’re multi-screen-users and are accustomed to consuming large amounts of media from multiple touch points at once. The SA 2014 Most Memorable New Product Launch (MMNPL) survey found that iGens turn to social media first to learn about new products before buying them. In addition, they screen who enters their digital worlds and will only “like” and “follow” brands that represent their ideals.

13. Connect with them through social media
Connect with them through social media. iGens use social media for more than just connecting with friends – they turn to Facebook, Twitter, YouTube, Instagram, Pinterest, and Snapchat as information sources. When applying to colleges, 60% of iGens surveyed stated they felt comfortable contacting schools through social media, and 48% cited Facebook as the social platform most frequently used. According to the 2014 MMNPL survey, when researching new consumer products, 81% of iGens use social media as a resource. They’re connecting with brands through their social networks and communicating with others who like the same products. Brands that are not taking full advantage of the real-time engagement that social media provide are missing the boat on reaching an entire generation.