1. Events and Shops

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LESSON 4 RECAP
Last week we looked at:
Auditing Your Social Media
Refining Your Content
Testing What Works
Using New Channels
Did anyone try a new channel? What was the uptake?
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3. LESSON SEVEN EVENTS AND SHOPS

4. EVENTS AND SOCIAL
CREATING AN EVENT
ONLINE SHOPS
INTEGRATING SOCIAL

5. EVENTS AND SOCIAL MEDIA

6. TYPES OF EVENT
Events and Social Media go hand in hand from start to finish no matter what type of event you’re holding.
New Product Launch
Private Viewings of Collections
Trial or Taster Evening
Activity Sessions
Shopping Events
In pairs think of two types of event your business could hold to and how Social Media could help.

7. BEFORE
Get people to register their interest in an event on facebook so you know how much appetite there is.
Sharing details and promote your event on Social Media beforehand, create a campaign counting down to the event to build suspense.
Ticket Sale Openings and Promo Codes Announcements to boost sales.
Mentioning Guests to increase engagement and interest in attendance.
Mentioning Speakers and Activities to increase reach and amplification.

8. DURING
Conference attendee facebook groups to give quick updates on scheduling.
Live streaming and giving behind the scenes access to seminars or events for those who can’t make it.
Create a hashtag for people to generate content for you and get your event trending.
Cross referencing channels (e.g go to our twitter for a download link to this playlist).
Social Media Walls and Photo Competitions.

9. AFTER Gather feedback from events with polls on Social Media.
Save videos and picture albums for people to tag themselves in generating interaction.
Allow users to upload their content to your Social Media or tag you in posts.
Reward followers who interacted with you promo codes for new events or event merchandise.
Use the content you’ve gathered to feed future Social posts.
Write a blog post about the event and share it on your channels.

10. ONLINE EVENTS An event doesn’t have to be held ‘In Real Life’.
You can also hold online events that can be equally beneficial for your business.
Webinars and Webcasts
Online Influencer Panels
Twitter Chats
Live Stream Q&A
Often, creating online events has lower overhead costs, and in the case of webinars, can be used over and over again, giving great value and ROI.

11. CREATING AN EVENT

12. CREATE YOUR EVENT Click on the ‘Create an Event’ button
Change event photo/video so it is relevant
Add an event name, make sure to get attention
Add location
Add a start and end time, is it a recurring event?
Add a description of what should people expect
Add relevant words to target the right people
Is this a ticket event? Add a URL
Share the organising by adding a co-host!
Either Save as a Draft or Publish if you’re ready to hold your event.

13. EVENTBRITE
Eventbrite is a handy tool for setting up a ticketed event. You can add the link to your social bios, or even your Facebook Button to drive registrations.
Tiered ticket prices
Promotional Codes
Custom URLs
Analytics
Functionality
Sign in App

14. ONLINE SHOPS

15. SHOPPING ONLINE
In % of internet users engaged in shopping online!
Many brands are now opting to forgo a traditional bricks and mortar shop and investing in digital and social marketing instead.
Whether you choose to build a separate e-commerce shop or leverage your social media channels to sell, being able to share and promote your products on Social Media is essential for success.

16. EXTERNAL Vs NATIVE
There are lots of external platforms you can use to create a standalone online shop.
Most platforms will integrate with your Social Media to allow you to manage promotions easily from one place.
Etsy
Shopify
Big Cartel
Social Media giants have cottoned on to the fact people want to streamline their shopping and now offer in app e-commerce.
Facebook Marketplace
Instagram Shop Now
Twitter Buy Now

17. CREATE YOUR SHOP
Select Shop from the Left Hand Menu and set up your product.
If you don’t see it, go to Settings, Edit Page, Manage Tabs and add the tab or change the page template.
Don’t have products yet? Try adding an offer to your page or setting up your business Milestones.

18. CHANNEL SOCIAL

19. SOCIAL ICONS
Adding your social media profiles to your existing websites is a must for channel integration.
Most sites or online stores have this functionality built in already, if not you can use custom code or a pre-built widget to easily add links to your site.
Free Social Media Icons
Code for Adding Images and Links

20. SOCIAL LOG IN
If you have a website or application that requires users to log in, enabling signing up and logging in via social media is preferable for a number of reasons.
Ease of use for your customers. Usually signing in via Social takes a couple of clicks to get set up. They also don’t have to worry about managing lots of passwords.
You’ll get access to their social media data allowing you to create personalised and analytic driven campaigns.

21. SOCIAL FEEDS
Adding feeds of your Social Media Activity is a great way to showcase your efforts and prove why people should follow you.
It also can act as additional content on your site, helping to break up sections of text or products.
You can display snippets from almost any Social Channel using widgets or custom code including:
Instagram
Facebook
Twitter
Pinterest
LinkedIn

22. SOCIAL SHARING
Social Sharing is a win win for you, by enabling sharing links on your site you can help measure the popularity of your content and it helps to amplify your message!
Social Sharing Widget for Wordpress

23. LESSON SEVEN ROUND UP

24. EVENTS AND SOCIAL
CREATING AN EVENT
ONLINE SHOPS
INTEGRATING SOCIAL

25. NEXT WEEK
Types of Adverts
Creating Ads
Measuring Success

26. SEE YOU NEXT WEEK