1. Important Milestones in SEM History
Lesson 1.5
Important Milestones in SEM History
Copyright © 2018 by Sports Career Consulting, LLC

2. Milestones in Sports Marketing History
LESSON 1.5
History of SEM
Milestones in Sports Marketing History
Cincinnati Red Stockings are first team to
have every player on salary
First endorsement deal (golfer Gene Sarazen
and Wilson Sporting Goods)
Coke teams up with the Olympics as first
“official sponsor” of an athletic event
First major female endorsement deal
Copyright © 2018 by Sports Career Consulting, LLC

3. Milestones in Sports Marketing History
LESSON 1.5
History of SEM
Milestones in Sports Marketing History
Bill Veeck sends 3’7” player to bat in an
official game as a promotion
ESPN Debuts
Syracuse University sells facility naming
rights to play in the “Carrier Dome”
Olympics made profitable for the first time
The Chicago Bears become “The Chicago
Bears presented by Bank One”
Copyright © 2018 by Sports Career Consulting, LLC

4. Milestones in Sports Marketing History
LESSON 1.5
History of SEM
Milestones in Sports Marketing History
2010 – FIFA (the governing body for soccer internationally) estimates that just over 3 billion people – nearly half of the world’s population – tunes in to watch the 2010 FIFA Men’s World Cup Final held in South Africa
Twitter signs deals with sports properties like Wimbledon the NFL, MLB, NBA and MLB to become the first legitimate social media platform to live-stream major league sports programming
Copyright © 2018 by Sports Career Consulting, LLC

5. Milestones in Entertainment Marketing History
LESSON 1.5
History of SEM
Milestones in Entertainment Marketing History
Recording and sound on motion picture film is
developed
Radio stations begin to air regularly scheduled
programming
RCA establishes the National Broadcasting
Company (NBC)
The first color television sets are offered
Disneyland opens in Anaheim, California
The first regional theme park, Six Flags, opens
in Texas
Copyright © 2018 by Sports Career Consulting, LLC

6. Milestones in Entertainment Marketing History
LESSON 1.5
History of SEM
Milestones in Entertainment Marketing History
Turner Cable Network launches the first all
news television network, CNN
IBM makes the first personal computers
available for consumers
Music Television (MTV) is launched
The first compact disc is released
Nintendo introduces its home entertainment
system for video games
Copyright © 2018 by Sports Career Consulting, LLC

7. Milestones in Entertainment Marketing History
LESSON 1.5
History of SEM
Milestones in Entertainment Marketing History
Inventor receives patent for MP3 technology
Apple introduces iTunes
Nintendo launches the Wii platform,
revolutionizing the video game industry with
the introduction of motion sensor technology
Amazon introduces a digital book “e-reader” device known as the Kindle
Justin.tv spins off its gaming division as Twitch, creating the platform that helped fuel the explosive growth of eSports
Augmented reality goes mainstream with the introduction of Pokémon Go
Copyright © 2018 by Sports Career Consulting, LLC