1. Role of media in political campaigns
*Objective 6.9
Role of media in political campaigns

2. mass media: sources of news information that are widely distributed
*Define “media”
mass media:
sources of news information that are widely distributed

3. mass media includes television, radio, newspapers, magazines

4. pictures drawn to give opinion
*political cartoons
pictures drawn to give opinion

5. newspaper owners and editors write their
*editorials
newspaper owners
and editors
write their
opinion

6. TV commentators also give their
opinion

7. airing different points of view
media allows all views to be aired
I’m
con
I’m pro

8. *political commentaries
media personalities give their opinion
about the
candidates

9. important people saying who they support
*endorsements
important people saying who they support
I support George Bush

10. stretching the facts to make candidate look better or worse
*propaganda
stretching the facts to make candidate look better or worse
HERO

11. keeps the spotlight on the important questions
*emphasizing issues
keeps the spotlight on the important questions
taxes
unemployment
war
economy

12. candidates meet face-to-face on TV and discuss issues
*televised debates
candidates meet face-to-face on TV and discuss issues

13. call and ask who citizens will vote for
*public opinion poll
call and ask who citizens will vote for
If the election were held today, which candidate would receive your vote?

14. *identifying candidates
makes the person running for office a “household” name
Are you voting for George or for John?