1. Mass Media in Elections

2. Types of Mass Media:
Magazines
Print
Books
Newspaper
Newsletter

3. Types of Mass Media: Electronic Television Cell Phone Tablet Radio
Internet

4. The media plays an important role in the ___________________ process.
Mass Media
The media plays an important role in the ___________________ process.
Political

5. Roles of the Mass Media in Elections:

6. Roles of the Mass Media in Elections:
Identifying ______________
Candidates

7. Roles of the Mass Media in Elections:
Emphasizing Selected ____________
Issues

8. Roles of the Mass Media in Elections:
Writing _____________
Editorials
An editorial is an opinion piece written by the senior editorial staff or publisher of a newspaper or magazine.

9. Roles of the Mass Media in Elections:
Creating Political ____________
Cartoons

10. Roles of the Mass Media in Elections:
Publishing ____-____ Pieces Op Ed
OP –ED means opposite the editorial

11. Roles of the Mass Media in Elections:
Broadcasting Different _________ ___ _____
Points of
view

12. Voters must evaluate information presented in political campaigns to make ____________ and _____________ choices among candidates.
Reasoned
Informed

13. Strategies for evaluating campaign Information:

14. Strategies for evaluating campaign Information:
Separate _____ from _________.
Fact
Opinion

15. Strategies for evaluating campaign Information:
Detect _______
Bias
Bias is defined as, "A predisposition or a preconceived opinion that prevents a person from impartially evaluating facts that have been presented for determination; a prejudice."
Simply put: it is a state of mind when you have already decided on the issue without even knowing the full facts. You may call it prejudice or being partial.

16. Strategies for evaluating campaign Information:
Sources
A source is the place where something begins.

17. Strategies for evaluating campaign Information:
Identifying ___________
Propaganda
Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position.

18. Types of Propaganda Endorsement/ Testimonial Name Calling Glittering
Generality
Plain
Folks
Bandwagon

19. Can You identify the propaganda techniques in these ads?

20. Glittering Generality

21. Endorsement/ Testimonial & Glittering Generality

22. Name Calling

23. Bandwagon

24. Glittering Generality

25. Endorsement/Testimonial

26. Plain Folks

27. Name Calling

29. Good Job!!