1. KOMUNIKASI KEPIMPINAN
HI-MEETING 2
KOM 3364
KOMUNIKASI KEPIMPINAN By
Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff & PDE, Cambridge)
Assoc. Prof. in Corporate & Organizational Communication

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Zulhamri Abdullah

3. SINOPSIS
Kursus ini membincangkan konsep, teori dan fungsi komunikasi kepemimpinan dalam organisasi; gaya kepemimpinan; kepemimpinan berkarisma ; komunikasi pelatihan; kepelbagaian organisasi; teknologi komunikasi; strategi komunikasi kepemimpinan; dan cabaran dalam kepemimpinan.

4. Learning Outcomes
1. menerangkan konsep dan fungsi komunikasi kepemimpinan dalam sesebuah organisasi.
2. menerangkan kepentingan ciri-ciri komunikasi kepemimpinan dari segi penyeliaan, pelatihan, dan karisma.
3. menjustifikasikan strategi komunikasi kepemimpinan yang berkesan dalam organisasi.

5. CONTENT OF COURSE
1. Concept, theory and functions of leadership communication
2. Organizational theories: a perspective of leadership
3. Leadership styles
4. Executive coaching
5. Leaders as change agents

6. 6. Managing leadership communication strategy
7. Building and Leading High-Performing Teams
8. Strategic Internal Communication
9. Strategic External Relations
10. Emotional Intelligence & Cultural Literacy

7. References PHOTOCOPYING OF BOOKS IS RESTRICTED UNDER LAW
Textbook: *Barrett, Deborah J. (2013). Leadership communication. 4th Edition. Boston: McGraw-Hill Irwin. 2. Chemers, Martin M & Ayman, Roya. (1993). Leadership theory and research: Perspectives and directions. San Diego: Academic Press, Inc. 3. Dubrin, Andrew. J. (2004). Leadership: Research findings, practice and skills. New York: Houghton Mifflin Co. 4. Hassan, Abdullah & Mohd, Ainon. (1998). Komunikasi untuk pemimpin. Kuala Lumpur: Utusan Publication. 5. Witherspoon, Patrick D. (1997). Communicating leadership: An organisational perspective. Boston: Allyn and Bacon. 6. Zulhamri Abdullah. (2008). International Corporate Communication. 2nd Edition. Singapore: Pearson Prentice Hall.

8. How to improve yourself…
READING! READING ! READING
Read a lot – formal (e.g. books, journal articles) and informal (online news, facebook) EVERYDAY
WRITING! WRITING! WRITING!
Write formal (e.g. assignment) and informal (e.g. chat, facebook, twitter) EVERYDAY

9. Penilaian KOM3433PJJ No. Perkara Markah (%) Due 1 Tugasan 1* 10%
Week 5 2
Tugasan 2*
20%
Week 7 3
Tugasan 3*
30%
Week 10
Peperiksaan Akhir
40%
Jumlah
100%

10. TUGASAN 1 (10%) Nyatakan definasi kepimpinan.
Nyatakan 10 ciri seseorang pemimpin yang berjaya dari perspektif komunikasi.
Due by Week 5

11. TUGASAN 2 (20%) Huraikan kepentingan komunikasi kepimpinan.
Bincangkan 3 gaya kepimpinan. Huraikan gaya tersebut berdasarkan perspektif komunikasi.
Due by Week 7

12. TUGASAN 3 (30%)
Anda adalah seorang pegawai yang sedang berkhidmat di Unit Strategi Komunikasi di sesebuah organisasi berorientasikan perkhidmatan. Anda diminta oleh majikan untuk menjayakan satu kempen komunikasi berstrategik.
Sila jawab soalan-soalan berikut:
Apakah fungsi, peranan dan tugas seorang pemimpin dalam menjayakan kempen tersebut?
Apakah gaya kepemimpinan yang perlu dipamerkan untuk menjayakan kempen tersebut?
Berdasarkan teori kepemimpinan, bincang dan aplikasikan satu teori kepemimpinan bagi menjayakan kempen tersebut?

13. Keterangan Tugasan Tugasan tersebut mestilah disediakan oleh
pelajar dan perlu diserahkan pada waktu yang telah ditetapkan:
Tugasan 1: Minggu 5 (5 muka surat)
Tugasan 2: Minggu 7 (10 muka surat)
Tugasan 3: Mingu 10 (15 muka surat)
Markah akan ditolak bagi penghantaran tugasan yang lewat
Tugasan yang dibuat mestilah mengandungi sekurang-kurangkannya 10 buku teks, artikel jurnal dan/atau rujukan yang berkaitan.

14. ASSIGNMENT MARKING SCHEME
Assignments will be assessed based on four key criteria (COPS) as follows:
Marking Criteria Marks
1. Content 30
2. Organization 30
3. Presentation
4. Style
Total: %

15. ASSIGNMENT MARKING SCHEME(2)
Content
Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant
supporting academic materials and real world examples; and excellent use of direct quotations.
Organization
Great mapping strategy guiding the readers; a clear introduction including a thesis
statement (main ideas/key points); a main body clearly divided into sections; and
excellent use of sub-headings and linking devices.
Presentation
Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, &
overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical
structures; and able to demonstrate appropriate length with excellent spelling and punctuation.
Style
Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high
quality and innovation; and overall consistency of the style addressed throughout.

16. 6 Managing leadership communication strategy
Establish a clear communication purpose
To inform – transferring facts, data, or information
To persuade – convincing clients to do something
To instruct – instructing clients in a process
Develop your communication strategy
Effective communication requires a communication strategy
Analyze your audiences
Who is your primary audience? What do they expect? How do they feel?

17. Using the Communication Strategy Framework
Strategic Objectives
Timing
Spokesperson
Feedback
Media/
forum
Messages
Audience

18. 7 Building and Leading High-Performing Teams
Building an effective team
Establishing team work processes
Managing the people side of teams
Handling team issues and conflict
Helping virtual teams succeed

19. Katzenbach and Smith’s Team Basics
Performance Results
Personal Growth
Collective Work Products
Skills
Commitment
Accountability
Interpersonal
Technical function
Problem solving
Mutual
Small number of people
Individual
Specific goals
Common approach
Meaningful purpose
Source: Katzenbach, J. R. and Smith, D. K., (1993). The Wisdom of Teams, Boston: Harvard Business School Press.

20. 8 Strategic Internal Communication
Educate employees in the company vision and strategic goals
Motivate support for company’s strategy
Encourage higher performance and discretionary effort
Limit misunderstandings that may damage productivity
Align employees behind company’s strategic objectives and position them to help achieve them

21. Strategic Employee Communication Model
Targeted
Messages
Effective Media/
Forums
Well-positioned Staff
Supportive Management
On-going
Assessment

22. 9 Strategic External Relations
Developing an external relations strategy
Building a positive corporate image
Working with the news media
Handling crisis communications

23. Analyzing Stakeholders
Importance
Difficulty of reaching
Partners
Competitors
Customers
Analysts
Media
Government agencies
High
Low

24. 10 Emotional Intelligence & Cultural Literacy
Emotional Intelligence is the ability to identify and manage emotions in ourselves and in others.
Understanding emotional intelligence (EI)
Appreciating personality differences
Improving interactive skills, such as
Non-verbal communication
Listening ability
Effective delivery of feedback
Developing an approach to cultural literacy
Defining culture
Using a cultural variables framework

25. Using a Framework of Cultural Variables Helps Distinguish the Major Cultural Differences
Context
Information flow
You’ve got mail.
Time
Equality
Power
Language

26. EXAMINATION MID-TERM EXAM: FINAL EXAM: OBJECTIVE/SUBJECTIVE
Recall questions; multiple choices; true & false
The question based on understanding, reasoning, application, and synthesis.
General knowledge is strongly needed

27. SEBAB PELAJAR GRED RENDAH / GAGAL
TIDAK MENJAWAB SOALAN TUGASAN DGN BETUL
TIDAK MENJAWAB SOALAN PEPERIKSAAN DGN BETUL
MENJAWAB SAMBIL LEWA DALAM PEPERIKSAAN
TIADA RUJUKAN DALAM TUGASAN
TIADA CITATION DALAM TEKS TUGASAN

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