1. The Value Of Customer Education

2. First Assurance History
First Assurance Company Limited (FACL), which commenced operations in Kenya in 1930 as Prudential Assurance Co Ltd, Now under WIMI
BAGL
RBB
BBK
CIB
WIMI FA
BLAK
Products
Motor Insurances
Liability Insurances
Property Insurance Policies
Group Life, Group Credit & Group Mortgage Policies
Medical Insurance
Travel Insurance

3. Untapped Market Potential..97%

4. Customer Education Defined

5. Todays Customer

6. Todays Customer….

7. Why Customer Education?

8. Why Customer Education?

9. Value Of Customer Education
Its provided for in the Law
Features
Benefits
Risks
The Costs

10. Value Of Customer Education

11. Value of Customer Education…..
Drive industry Growth
Confidence ,thus driving insurance uptake
Raised expectation, thus driving innovation and competitiveness in the industry

12. Value of Customer Education…..
Confidence rises
Risk awareness ,creates need to acquire insurance

13. Execution
TRADITIONAL MEANS

14. Execution mobile channel sales
customer are inclining to self-service options
To boost satisfaction among agents and policyholders with modern customer service tools

15. Execution Medics and Non medics Handle medical approval on email
Respond to enquiries
Opportunity to educate members on benefits
Identifies knowledge gaps on scheme ;organizes refresher training

16. Execution
On line sales

17. Role Of Brokers In Customer Education

18. Role Brokers In Customer Education
Raise awareness
new or emerging risks
the possibility of being covered against such risks

19. Business Support That Brokers Could Enhance To Underwriters
Break down the policy details
Correct Documentation
Timely submissions
Manage Customers-TAT
Advisory to customers
Exaggerated claims

20. What More Can We Do As Underwriters?
Products/Solutions Process
Increase engagements
Customer Life cycle
Embrace digital disruption

21. Early school insurance Education
What More ?
Early school insurance Education
97% untapped market, lets be innovative as opposed to undercutting the prices
Simplify the fine print to a point where even our intermediaries can explain it to our customers in native language