1. *connectedthinking United Nations Conference, Geneva What changes for business in Europe? Antoni Turczynowicz, 11 May 2004

2. PricewaterhouseCoopers Page 2 Population in million: Cyprus (0.76) Czech Republic (10.2) Estonia (1.37) Hungary (10.2) Latvia (2.35) Lithuania (3.48) Malta (0.39) Poland (38.6) Slovakia (5.38) Slovenia (1.99) Total: 75 million people EU from 1 May 2004 What changes for business in Europe? Increase in population: 28% Increase in territory: 34% Increase in GDP: 4,4%

3. PricewaterhouseCoopers Page 3 Business Issues Classic business and tax footprint is changing New business models are being implemented Regional distribution hubs are being created Restructuring of manufacturing production within Europe What changes for business in Europe?

4. PricewaterhouseCoopers Page 4 Business Issues Consumer power is expected to increase with no borders Transparency of pricing is creating issues Facilitation of shared service centers Opportunities from funding Digitalisation of the documentation flow What changes for business in Europe?

5. PricewaterhouseCoopers Page 5 Business Impacts More centralised & uniform control structures across CEE linking in with the rest of the EU block Corporate risk management easier to impose and manage in a centralised structure Flatter and more responsive business structures What changes for business in Europe?

6. PricewaterhouseCoopers Page 6 Conclusion Expect changes – a single market of 25 countries! First phase - Getting the back office right - Opportunities will impact the bottom line Next phase - Business strategies linked in to the opportunities that exist from the adoption of the acquis? What changes for business in Europe?

7. www.pwc.com/neweurope