1. CADILLAC Office Hours Everything SEO in 2018
May 7th, 2018
Thank you for joining us. We will begin at five after.

2. How to Engage on this Call
Submitting questions via private chat:
Turn on your chat pod by clicking on the Chat icon in the top right part of the WebEx window.
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Let us know what is on your mind!

3. CDK Team Mitch Williams Cadillac Account Manager Moderator &
Cadillac Representative
Jeannie Goody
Cadillac Champion
Advocacy Representative
Colleen Harris
Earned Marketing Analyst
Subject Matter Expert: SEO

4. Everything SEO in 2018
Colleen Harris | Earned Marketing Lead Analyst

5. Everything you need to know about SEO in 2018
SEO Performance in CDK sites 02
SEO Suggestions for your Website 03
Off Page Directory & Listings Best Practices 04
Website Speed Best Practices

6. SEO Performance in CDK sites
How to talk to organic search performance

7. SEO Performance – What We See & Know
May factors come into play with SEO that all support the same goal
A site that is visible when the search happens
Row Labels Sum of Total Visits Traffic
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8. SEO Performance – What We See & Know
SEO tab in website manager will show the snapshot of keywords in the top 10 and overall organic traffic
Row Labels Sum of Total Visits Traffic
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9. SEO Performance – What We See & Know
Row Labels Sum of Total Visits Traffic
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10. SEO Issues? Look at Search Trends
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11. Level of SEO with CDK “Dealer Name” searches “Model in City” searches
Responsive Platform with Structured Data & Schema built in
Performance SEO focuses on up to 20 models and base service pages
PowerSEO (or other higher level service) focuses on off page listings and other profit centers.
“Dealer Name” searches
“Model in City” searches
“lease deals in City” searches
Row Labels Sum of Total Visits Traffic
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12. SEO Suggestions for your Website
Staying on Top of SEO

13. Google Moving Towards a “Mobile First” Indexing
“Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites. This rollout is only for sites that “follow the best practices for mobile-first indexing,” Google said.”
CDK responsive website means dealers are ready when Google turns on the “mobile first” indexing
Google begins rolling out mobile-first indexing to more sites
google-begins-rolling-out-mobile-first-indexing

14. 5 SEO Tips for Thinking “Mobile First”01
Write content for the user, not the search engine. Think “repair coupon” rather than “service offering”. 02
Break content up into paragraph size pieces along a page. Connect paragraph with CTA. 03
Build content that targets a search question or offer, not another city. 04
Ask yourself “How would this look on my cell phone?” 05
Shorter headlines get people into the page faster.
3 – kind of search not where the search is. Old school rules of citys don’t apply.

15. Schema 411
“Structured Data is a standard format for providing information to the search engine bots about your business, product and websites.”
“Schema is the particular code that gets used to organize information into the format for structured data.”

16. Structured Data Translates your Website Information for the Search Engines

17. Check Search Results for Dealer Visibility
A successful SEO strategy should be focused on searches that do not involve the dealer name.
Bright Local Rank Checker

18. Add Review Card to Pages
GOING FROM A 3-STAR TO A 5-STAR RATING
CAN EARN A BUSINESS
25 % MORE CLICKS.
Think with Google: Growth of Near Me Searches
Source: review-search-click-through-study/

19. Off Page Directory & Listings Best Practices
Why off site matters just as much as on site

20. Why Focus on Off Page?
According to Moz, a Seattle based SEO research company, 3 of the 4 top signals Google uses to rank a business in a local map search or in the “local pack” have to do with consistency of Name, Address, Phone Number and URL, or NAPU.
The consistency of business information in Google has been a top 5 ranking factor for over 10 years.

21. What does NAPU inconsistency look like?
Because of NAPU inconsistency, Google is serving up the Chevrolet phone number and website URL for a branded Cadillac search.

22. What does NAPU inconsistency look like?
On a mobile search, Google serves up the Google My Business listing with Chevrolet phone number and URL for a branded Cadillac search. Because of NAPU inconsistency, this Cadillac website and phone numbers do not display on mobile for a branded Cadillac search.
As Google moves towards a mobile focused search index, correct NAPU will become more important. Without the consistency, you are taking your dealership out of the search results.

23. What does NAPU inconsistency impact?
In a local search for “Cadillac Service” in Cadillac dealership is at the bottom of the first page of the search results for desktop.
Wrong dealership phone number leads to increase in failed calls
Beat in rankings by competitors who do have a consistent NAPU

24. What Does a Good GMB Listing Look Like?
Current Reviews & Category
Updated Photos
Link to menu for Service Offerings
Local CTN Number
Current Posts on Google My Business
We worked with Google to get recommendations of what “good” GMB listing looks like.

25. Google My Business Posts
Google allows for a business to share up to date information, deals or announcements right within their Google My Business Listing.
225
Average number of additional impressions for a post on Google My Business.
Source: CDK

26. Website Speed Making an Impact
Creating a smarter and faster site

27. Website Speed – Making an Impact
The biggest thing a dealer or account team member can do to make their website speed faster is to audit images and follow best practices for images in the CDK Platform.

28. Website Speed – Making an Impact
In Chrome, you can install the “View Image Info” extension to help check the size of any image on a site. – Install View Image Info (Properties)
Once installed, if you right click on an image you will see the option to “View Image Info” click on that.

29. Website Speed – Making an Impact
The type of traffic the dealer receives impacts the strategy for site speed
Think about the type of device and browser being used by the shopper

30. Thank You

31. Questions?
So with that, we can open it up to any questions
directly to senior leaders here at CDK.

32. TRAINING & Support

33. May Call Schedule Sunday Monday Tuesday Wednesday Thursday Friday
Saturday 1 2 3 4 5 6 7
SEO Best Practices 8 9 10 11 12 13 14 15 16 17 18 19 20 21
New Cadillac Designs 22 23 24 25 26 27 28 29 30 31

34. Cadillac Program Site - training
Now more training!

35. Cadillac Program Site – Office Hours
New Section

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