1. Alcohol LOIP Priority
CLDP Contribution

3. ‘Changing Aberdeenshire’s Relationship with Alcohol’
Goal 1: ‘Normalising low-risk alcohol choices and challenging high-risk cultural norms to achieve a healthier relationship with alcohol’
Goal 2: ‘Reducing the number of high-risk drinkers’

4. Emerging Action Plan
Build ability to make safer and healthier choices (demand)
Reducing availability of alcohol (supply)
Secure an alcohol-free childhood
Acceptability (Social norms)
Improve levels of engagement with treatment services
Local community intelligence

5. Build ability to make safer and healthier choices (demand)
CLD ABI delivery

6. Reducing availability of alcohol (supply)
Build community capacity to influence alcohol Licensing Board policy
Make licensing process more responsive to the communities served
Identify communities who may wish local retailers to curtail supply of very cheap alcohol

7. Secure an alcohol-free childhood
Challenge the drip-drip normalisation of alcohol as an ordinary commodity
Facilitate conversation about the plausible (but wrong) beliefs about alcohol and kids
Reduce community tolerance of inappropriate advertising eg #alcoholfreekids

8. Acceptability (Social norms)
Include alcohol considerations in health equalities impact assessment of CLD policy
Improve community learning about the risks (eg cancer)

9. Improve levels of engagement with treatment services
Only 7-15% of estimated dependent drinkers engaged with services
CLD staff to be able to guide folk to services

10. Local community intelligence
Better understand the issues at a local level
Build or reveal an existing mandate for change

11. Next Steps LOIP Working group finalise plausible action plan
Available intelligence packaged into localities
Locality groups (including LCLDP groups) to use this as a menu inform their own actions.
How do you think the CLDP and LCLDP groups should progress?