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PRODUCT ANALYSIS AND PRODUCT EVALUATION
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WHAT IS PRODUCT ANALYSIS?
TO ANALYSE A PRODUCT IS TO STUDY IT IN SMALLER, MORE DETAILED PARTS.
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FOR EXAMPLE - YOU NEED TO DESCRIBE
DESIGN : USES. SHAPES. COLOUR. DECORATION
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FOR EXAMPLE - YOU NEED TO DESCRIBE
MATERIALS: CONSTRUCTION OF FABRICS USED. FIBRE CONTENT. COMPONENTS. SPECIAL FINISHES.
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FOR EXAMPLE - YOU NEED TO DESCRIBE
CONSTRUCTION: NUMBER OF PATTERN PIECES. THE ORDER IN WHICH PATTERN PIECES AND COMPONENTS ARE PUT TOGETHER.
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WHAT IS PRODUCT EVALUATION?
PRODUCT EVALUATION INVOLVES TESTING THE PRODUCT IN TERMS OF EFFECTIVENESS.
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FOR EXAMPLE : - YOU NEED TO TEST
HOW WELL IT PERFORMS. WHERE IT COULD BE IMPROVED. THE PRODUCTS STRENGTHS. THE PRODUCTS WEAKNESSES.
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FACT v OPINION. PERFORMANCE TESTS WILL BE BASED ON FACT- e.g. How many times was the product washed before the fabric shrank or colours ran? OTHER TESTS WILL BE A MATTER OF OPINION- e.g. Are the colours suitable for the type of customer?
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MAKING CRITICAL JUDGEMENTS
EVALUATING A PRODUCT IS NOT THE SAME AS DESCRIBING IT!
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FOR EXAMPLE TO SAY THAT “THIS SKI JACKET IS MADE FROM WHITE NYLON” WOULD BE A DESCRIPTION. TO SAY THAT “THIS SKI JACKET HAS A TWO LAYER COATED SHELL FOR WATER PROTECTION” WOULD BE A DESCRIPTION WITH AN EXPLANATION WHY.
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FOR EXAMPLE TO SAY THAT “THIS SKI JACKET IS MADE FROM STORMLIGHT 3.0-E BALLISTIC NYLON FABRIC (10,000MM 5,000G) WITH A TWO LAYER COATED SHELL FOR SUCCESSFULL WATER/SNOW PROTECTION” WOULD BE AN EVALUATION OF THE DESIGN SUCCESS IN FUNCTION.
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DESIGN PRINCIPLES FORM- ITS THREE DIMENTIONAL SHAPE.
SIZE- THE DIMENTIONS OF VARIOUS PARTS. FUNCTION- WHAT SHOULLD IT DO, AND HOW SUCCESSFUL IS IT. MATERIALS- WHAT IS IT MADE FROM. COMPONENTS- SUITABILITY OF PARTS USED. COLOUR AND TEXTURE- WHAT IT LOOKS AND FEELS LIKE. DECORATION- ADDED PATTERNS OR OTHER NON ESSENTIAL PARTS. AESTHETIC APPEAL- IS IT PLEASING TO THE EYE. COST- SELLING PRICE AND MARKET POSITION. MANUFACTURE- HOW IT HAS BEEN MADE, QUALITY AND QUANTITIES.
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WHAT IS YOUR PRODUCT USED FOR?
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? EXPLAIN TWO OF THE DESIGN FEATURES OF THE PRODUCT AND WHY THEY MIGHT APPEAL TO THE USER?
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? WHAT IS THE PRODUCT MADE FROM AND WHY IS THIS PARTICULAR FABRIC SUITABLE FOR THE PRODUCT?
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? DESCRIBE THE FASTENING THAT THE DESIGNER HAS USED AND DISCUSS THE ADVANTAGES OF USING THIS AS OPPOSED TO A DIFFERENT TYPE?
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? IDENTIFY ANOTHER FEATURE OR COMPONENT OF THE PRODUCT AND SUGGEST AN ALTERNATIVE THAT COULD HAVE BEEN USED.
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? DOES THE PRODUCT HAVE A VISIBLE LOGO?
IS IT IN A GOOD LOCATION, AND IF SO WHY? IF YOUR PRODUCT DOES NOT HAVE A VISIBLE LOGO, WHERE WOULD YOU PUT ONE IF YOU WERE THE DESIGNER?
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